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II.
ExecutiveSummary
Problem
Myserviceismadeforyounggirlstobesurroundedinanatmospherewithall
thingsgirlyandforadultstofeelsecureknowingthattheirkidsandthekids
theyreresponsibleforarehavingfunrightinfrontoftheirhome
Safe,secureandfunplaceforyounggirlstoenjoythemselves.
III.
CUSTOMERSEGMENTS
Mytargetcustomersareparentsbetweentheagesof25and45millennium.I
chosethisagerangebecausebytheageof25andupiswhenyoure
establishedasayoungadultandtherespossibilitythatyouhavechildren
betweentheagesof712.AlsothemedianrangeofageinSanLeandrois39
andattheseagerangestheaverageincomeis$65,333ayear.25.6%ofpeople
inSanLeandromakeover100,000ayear
IV.
UNIQUEVALUEPROPOSITION
Younggirlsoftenlovetomimictheirmother.Forexamplelikegoingtoanail
shopandthatsaeasyforamothertoaccomplish.Now,abirthdaypartyatnail
shopcanbehectic.Foronenoparentwantstoleavetheirchildaloneandfor
twonoadultwantstobetakenoutoftheircomfortplacebecauseofthe
crazinessthatcomesalongwithagirlsbirthdayparty.Mybusinessprovides
comfortfortheparentsknowingtheirkidsaresittingrightinthedriveway.Also
providesaspaceforyounggirlstoexpressthemselves.
V.
SOLUTION
A.
Whatmostpeopledontrealizeisthatnailpolishisfilledwithhazardous,
cancercausingchemicalsmybusinesswillusenothingbutnontoxicproducts
1
VI.
B.
Securityandunbeatablepricesandpackagesforparents
C.
Safeandfunenvironmentforgirls.Guaranteedsatisfactionsforeveryone
CHANNELS
Myfirstbusrunwillbetomyfriendsandfamilywhohaslittlegirlssothatway
theycangetafeelformybusinessandintroduceittotheirfriendswhoare
interestedinapartyforthemselves.
1wayIplantopromotemybusinessisthroughsocialmedia.Ibelievethatthe
internetisthestrongestsourcetoreachworkingyoungadultsbeingthat82%of
adultsages2949areonsocialmedia.Whetheritsthroughfacebookorweebly.
Andforthe18%ofpeoplethatsnotonsocialmediaIplantohaveflyersinkid
friendlyplacessuchasToysRUs,localdaycares,pediatricofficesetc.
Myservicescanbethroughourfacebook,instagram,oremailaccount.Our
socialmediaaccountprovidesourphonenumberandemailaddress.
VII.
REVENUESTREAMS
A.
REVENUESTRUCTURE
B.
Lifetimevalues
Themoreyoupromotethelessyoupay
Iplantokeeprecordofallmypartymembers.Oneofourrequirementasstaffistoask
ourcustomershowtheyheardofourbusiness.Iftheygiveusanameofoneofour
partymembersthatmembergetsaninstantreferralfeeoftenpercentofftheirnext
party.Ifyoumakeitto4recommendationsyourfifthpartyisonus.Andthecycle
repeats.
C.
Grossmargin
Mygrossmargindeterminesonthepackagewanted.Thefirstpackagecosts
VII.
COSTSTRUCTURE
A. Whatarethecustomeracquisitioncosts
?
Isubtractedourvariablecostbyanestimatedincomeandourcustomer
acquisitioncostis$8,855.Thisisthemoneythatwouldgotowardpayingmy
employeesandkeepingthebusrunningandoperatingsmoothly
B.
Whatarethedistributioncosts?
TheninepointsevenpercentgoestowardtheninetyfivedollarsIdbepayingmonthly
toreserveaparkingspotatarvandbusparkingground.Twentyninepointonepercent
goestowardtheemployeewage.SinceIllberecruitingtheworkersfromcosmetology
schools(unlicensedtechnicians)theydbepaidbasedonthepackagedealpaidfor.
Thesixtyonepointtwopercentgoestowardbusneedssuchaskeepingthegastank
full,keepingthebuscleanontheinsideandoutside,cleaningthenailsupplies,allinall
keepingthebusinspectacularcondition
C.
Whatarethehumanresourcescosts?
SincemybusinessisnotgoingtobeneededeverydayIwanttostartoff
byrecruitingnailtechniciansfromlocalcosmetologyschools.Thiswaytheyarealready
intrainingandtheyareyoungandwillingtoworkandinteractwithyoungerkids.The
easiestwaytopaythemissettingupasetpriceandpayingthembypartygigs.Iwould
onlyneed23techniciansandiftheyexcelintheirtaskanddesirealifetimepositionan
agreementcanbearranged.
D.
Additionalcost
Additionalcostwouldincludecostume/accessoriesforourfashionshow
stationatthebackofthebus.Wealsohaveapackagethatincludespizzabeing
delivered,costcoiswillingtoworkwithusforanegotiablemonthlyfee.Apermitis
neededtofeedpeoplefoodoffofabus.Alsoabusinesslicenseisneeded.Inmy
distributioncostImentionedbusneeds,thatrequiresa6500wattgenerator.Thiswill
providethebuswithelectricityanditscostaboutninehundreddollars.
IX.
Detailedfinancials
A. Projectedincomestatementsbymonthforthefirstyear
B. Projectedcashflowforthefirstyear