FACULTY OF APPLIED SCIENCES: BACHELOR OF (HONS) APPLIED SCIENCES

TECHNOLOGY ENTREPRENEURSHIP (ENT600)

AQUA LAMP

PREPARED FOR:
ASSOC. PROF RAHIMAH SARMIDY

PREPARED BY:
FATIN HAZIKA BINTI MOHD ARIF

2013677038

KHAIRUN NIESA BINTI ABDULLAH

2013633154

NOORUL AULA BINTI SAIEPUDDIN

2013647482

NUR ATIQAH BINTI THOMIRIN

2013658324

NURUL ATIKAH BINTI MOHKSIN

2013287322

DEC 2015

TABLE OF CONTENTS

1.0 EXECUTIVE SUMMARY.....1

2.0 PRODUCT DESCRIPTION...2
3.0 TECHNOLOGY DESCRIPTION..4
4.0 MARKET ANALYSIS AND STRATEGY6
5.0 MANAGEMENT TEAM...12
6.0 PROJECT MILESTONE...18
7.0 CONCLUSION..21
8.0 APPENDICES....21

1. EXECUTIVE SUMMARY
Nowadays, people are concerning about power saving. Our Aqua lamp will provide
light without using electricity. We can save a lot of electricity Eco-friendly to the public
community especially for students and backpackers. The simple design and discreet colours
of Aqua Lamp make it very suitable for any space bedroom, living room, bathroom or even
your working environment. This lamp powered by water during chemical reaction. The main
reason that makes this lamp so original is that it functions simply with the help of the power
of water. Namely, this cordless lamp needs just a little bit of water and a hydroelectric battery,
composed of a carbon stick covered with magnesium powder, to provide the charming light
for the ambient.
The water and the battery combined create a stellar electro chemical reaction, and that
way they provide enough energy to light up the LED strips. There will have a variety of
designs according to customers demand. We will introduce this new technology to public, in
order to reduce electrical usage in domestic daily due to the global warming nowadays. The
lampshade is made of sanded blow glass, on the top of it there is a part made of bio-plastic
where the battery is set and where you pour the water, with an interesting steel switch, while
the light comes from the warm white led strips.
This Aqua Lamp has functions and advantages not found in today's common lamps,
thus providing a competitive advantage over more established competitors.

2. PRODUCT DESCRIPTION

Nowadays, our Earth having global warming issue that affects all living things. Our
company has come up with this idea in order to reduce this issue by reducing electrical usage
in daily life. By taking the advantages toward this situation, the Aqua Lamp has been
invented with special features.
The Aqua Lamp features are consist of sanded blow glass, turbine, tunnel, battery,
bio-plastic, steel switch, and warm white LED strips. First of all, the Aqua Lamp is made of
sanded blow glass. This sanded blow glass that a forming technique in which molten glass is
poured or ladled into a mold of compacted sand. A rough-textured granular surface results
where the glass comes into contact. More interesting, this sanded blow glass come out with
different and interesting design that can make people follow their own choice based on their
interest. On the top of it, there is a part made of bio-plastic where the battery is set and where
you can easily pour the water. The bio-plastic will covered up the battery and of course
environmentally friendly which is only used the water to make the lamp light up.

In addition, other than battery that bio-plastic covered up, turbine also attached to
the battery to generate electricity to light up the LED strip. The features completed with the
present of turbine which important for the production of power electricity. The turbine is
designated with little structure so that it is compatible with the size of Aqua Lamp. The
rotation of the turbine generates the electricity and the current electric help the production of
the light in the LED strip. A rotary mechanical device that extracts energy from a fluid flow
and converts it into useful work. A turbine is a turbo machine with at least one moving part
called a rotor assembly, which is a shaft or drum with blades attached. Moving fluid acts on
the blades so that they move and impart rotational energy to the rotor. The high rate of
flowing water causes the turbines to turn rapidly where this energy captured and converted to
electricity. The advantage of this type of turbine is its high efficiency rating. If the waste heat
is recovered by heat exchanger and used to power another generator, in a combined cycle
configuration, the efficiency can be as high as 60%. In a cogeneration configuration where
the waste heat is recovered and used to for space and water heating, the efficiency can be as
high as 90%.
Moreover, this unique lamp only needs just a little bit of water and a hydroelectric
battery, composed of a carbon stick covered with magnesium powder, to provide the

charming light for the ambient. Energy produced by hydroelectric means has the added
benefit of not using emission producing fossil fuels which will pollute the air. Hydropower
functions by converting the energy in flowing water into electricity. The volume of water
flow

and

the

height

(called

the

head)

from

the

turbines.

Hydroelectric power is a clean source of renewable energy where an adequate water source is
readily available. The water and the battery combined create a stellar electro chemical
reaction, and that way they provide enough energy to light up the LED strips.
Warm white LED strip used in this Aqua Lamp is act as source of light. This warm
white LED strips was chosen for this Aqua Lamp, is a comfortable white colour that is used
in living areas, residential and bedrooms applications. In addition, this LED is the
comfortable light ideal. Because of that, the light can produce warm environment that can
give us a warm serenity.
Steel switch plays an important role for this Aqua Lamp. The light comes from the
warm white LED strips with an interesting steel switch that is function as power on and
power off. Move to right to switch on and move it to the left for switch off.This is because,
the steel switch that connected to the turbinewhich will give the hydroelectric battery to
generate the electricity. Water will pour firstly to the tunnel and the steel switch can rotate to
on the lamp.
The tunnel is also important because it is function to provide a space for the water
flows directly into the turbine. It is also for avoid from the water spilling out during the
process of adding of water. Furthermore, with the present of tunnel, the water easily flows
into the Aqua Lamp without any spilling problem. It is really efficient and easy to handle
with. On top of the tunnel is the where water start to flow-in. The water flows in through the
tunnel to contact with the turbine which is for generating the electricity to light up the LED
strip. It is the starting process to light up the Aqua Lamp. This Aqua Lamp is very useful and
compatible to any environment and also environmental friendly which the light source
produces from the water.
This Aqua Lamp help people with the design which very simple and productive to
bring it anywhere. In addition, it also comes with the compatible size where you can easy to
carry it anywhere and anytime you want.. On top of that, it discreet colours of Aqua Lamp
make it very suitable for any space such as bedroom, living room, bathroom or even your
working environment.

3. TECHNOLOGYDESCRIPTION
3.1 SANDED BLOW GLASS
This Aqua Lamp is made of sanded blow glass that a forming technique in which
molten glass is poured or ladled into a mold of compacted sand. A rough-textured granular
surface results where the glass comes into contact.

3.2 STEEL SWITCH

Based on the design of the Aqua Lamp, the steel switch that made of from stainless
steel metal, will switch on the lamp when the water pour into the bio-plastic with the battery
at the top of the sanded blow glass.

3.3 BIO-PLASTIC
These bio-plastic is the place where the water should be pour . In this bio-plastic,
there was a battery. These batteries will combined with the water and create stellar electro
chemical reactions to produce the light.

3.4 WARM WHITE LED STRIP

Simple as its own name and features, this Aqua Lamp will produce a warm white
colour from the LED strip. To light up this LED strip, enough energy from the reaction of
water and battery is required to make the lamp functioning.

3.5 TURBINE
A turbine is a turbo machine with at least one moving part called a rotor assembly,
which is a shaft or drum with blades attached. Moving fluid acts on the blades so that they
move and impart rotational energy to the rotor. The high rate of flowing water causes the
turbines to turn rapidly where this energy captured and converted to electricity. The
advantage of this type of turbine is its high efficiency rating. If the waste heat is recovered by
heat exchanger and used to power another generator, in a combined cycle configuration, the
efficiency can be as high as 60%. In a cogeneration configuration where the waste heat is
recovered and used to for space and water heating, the efficiency can be as high as 90%.

4. MARKET ANALYSIS AND STRATEGIES

4.1 CUSTOMERS
Our product can be marketable for personnel use and also for companies such as
houses, companies and also universities. Since our product is small it will be easier to carry
around, most of customers that will use this product anywhere when they need light. This
product can also be used like torchlight.
The major purchasers are the houses at the town, universities students and also
backpackers. This product is efficient to be used at the place that does not have electricity,
besides it also can be used as decoration lamp for houses in urban area. Since the temperature
nowadays is higher especially at the urban place compared to rural place, this product is more
efficient to use and sell at the urban place in order to reduce global warming.
This product is easily reached and receptive because we sell this product online and
also wholesale through manufacturers representative. For those customers want to get this
product, they can order through our official website or they can get it directly from our
company. We were focusing on launching our Aqua Lamp in all retail in Shah Alam.

4.2 MARKET SIZE AND TRENDS

4.2.1 Price calculation
No
1
2
3
4
5
6

Components
Turbine
LED strips
Sanded blow glass
Hydroelectric battery
Steel switch
Bio-plastic
TOTAL

The percentage of mark-up cost is 15%

Selling price = Mark-up +Cost per prototype
= (15% RM154) + RM 154
=RM 177 per unit

4.2.2 The 3 years of the current total market

Price (RM)
30.00
24.00
35.00
40.00
10.00
15.00
RM154.00

Number of total population in Shah Alam = 3 050 000

Middle class people in Shah Alam =

40
100

3 050 000 = 1 220 000

From the total population, 1% is our potential customers.

= 1% 1 220 000
= 12 200 customers

Average market size for LED lamp industry

= (Aqua Lamp) + (Top two highest selling LED lamp in Malaysia)
=RM ( 177 + 155 + 110) / 3
=RM 147.33
Total Market Size = RM 147.33 12 200
= RM 1 797 426

The demand market for aqua lamp within three years will increase. This may because
of many people nowadays like new innovations that can reduce their cost to do something.
The minimum price that will be spend for our product only RM 147.33, so as we can predict
about each 1% of customer lived in Shah Alam will attract with our product. So the total
market size for our product is about RM 1 797 426. This product also has potential
profitability because it is a new innovation produced by us. As everybody knows, people
nowadays love to use new things in order to follow the technology trend.

For our product which is aqua lamp, we already target the potential annual growth in
order to sell this product to customer. Below is the estimation of total market size for second
and third years:

Year
Market size (%)
Target Market
Total Market size

2015
1
12 200
1 797 426

2016
1.5
18 300
2 696 139

2017
2
24 400
3 594 852

Total market size in 3 years = RM 1 797 426+ RM 2 696 139+RM 3 594 852
= RM 8 088 417

Furthermore, we also target houses in urban area as our potential market. After this stage
shows its improvement, we want to expand the market size to the big organization to use this
product. This product only being introduced inside our country, then if we get good response
from customer we want to expand it to country inside Asia. Then we can continue to
introduce it through worldwide.

4.2.3 Major factors affecting the market growth

The major factors that affect market growth for Aqua Lamp generally come from
the need to cut cost of electrical bills in daily lives. Since daily costs nowadays make
everyone felt burden, aqua lamp would help to reduce the electrical cost. Furthermore, our
product also more eco friendly compared to others since we only used chemical reaction to
light up the lamp rather that use electricity.
Beside that the opportunity that we use in order to introduce this product is capability
push which is technology driven. Technology driven means we introduce new innovation or
invention to customers that love new technology. So we can say that this product will be a
success if we introduce it to the customer.

4.3 COMPETITION

4.3.1 Comparison between Aqua Lamp and other competitors

PRODUCT

Aqua Lamp

Arka Lamp

ThorFire Camping LED

Lantern USB

PICTURE

PRICE
PERFORMANCE

RM 147.33
RM 155.00
RM 110.00
A little drop of The Arka Lamp can The ThorFire Camping
water into the Aqua be push the head LED Lantern USB need
Lamp will generate down to transform it to
energy to produced into
light

pull it to be a led

180-lumen lantern, and collaspe it

flashlight or activate to be a mini flashlight

the red-light mode to

STRENGTHS

Do

preserve night vision

used 3 in 1 lamp (lantern, needs only little room in

not

electric to produce

USB

light

flashlight)

(power

saving)
Only need a little
drop of water

Hang

charger,
it

5.9oz in weight (low)

from

branch or hook or
set up on a flat
surface

WEAKNESS

backpack and pocket

with

its

foldable feet
The light produced Need to be charged Need to be charged
is not very bright

before used

4.3.2 Advantages and disadvantages of Aqua Lamp

before used

All of the products have their own advantages and disadvantages based on several
significant aspects that will affect the decision of the customers to choose which company
provide the best products or services.
Companies from the outside of the Malaysia might have disadvantages on their
product pricing since price is one of the most important aspects that will be considered by the
customer to purchase products. Customers will search for company that offers lower price but
with the same quality.
As for the local competitions, we do not say that their products have disadvantages if
compared to our product. But since our product has the new technology that can produced
light with only using a little drop of water, we can say that our product has advantages if
compared to our other local competitions. We depend on the capability push or the
technology driven opportunity concept to make the customers choose our product.

4.4 MARKET SHARE AND SALES

Based on the acceptance of our product which is Aqua Lamp by customers, we can predict
the market share for our product for 3 years. For assumptions, we had assumed that the
increase of market share was 10% for every year. As we can see below on the table, the total
sales increase until RM269 613 in 2017.

First year: 2015

Total market share

= 10% of total market size

= 10% x RM 1 797 426
= RM 179 742.60

RM 179 742.60 / RM 177

= 1 015 units

With estimated RM 179 742.60 of sales and market share of 10%, Aqua Lamp will enter the
market

YEAR
MARKET SHARE
SALES (UNITS)
SALES FORECAST

2015
10 %
1015
RM 179 742.60

2016
13 %
1320
RM 233 666.38

2017
15 %
1523
RM 269 613.90

4.5 MARKET STRATEGY

4.5.1 Overall marketing strategy
We will trigger the interest of customers to find out more and try our product. And
when they satisfied with the functions and features of our products, they will purchase it. This
product had been design to be user friendly. Its easy to use power saving.

4.5.2 Pricing
We will make sure that this Aqua Lamp is reasonable in price to the market. We also
will improve our product from time to time by follow the latest technology. The price of our
product is fixed wherever our product is sold.
4.5.3 Service and warranty policy
This product will be covered by 3 years warranty. And the failure is only covered if it
is because of system and mechanical failure only, not because of customer broken it up. If
there are any compliments, enquiries or complaints, customers can refer to our company
website for further action.
4.5.4 Advertising and promotion
This is the commercial style in promoting our product. We will use our technology era
by promoting Aqua Lamp through internet and multimedia. In additions we also will

advertise it on banner or sign board and business card. We also build our company website
for the Aqua Lamp to ease our customers and to attract new customers to find out more about
our product.
To let the customer happy to buy our product we will also provide free give to
customer. Examples of our free give are mini torchlight (thumb size) and sweets. The other
free give will be added from time to time.
4.5.5 Distribution
We will distribute our products to the retailers directly from the manufacturer from
our factory. So, the customers whose want to buy our Aqua Lamp do not need to deal with us,
but with the retailer.

5. MANAGEMENT TEAM
5.1 ORGANIZATION TEAM
5.1.1 Key management roles in the company
KEY MANAGEMENT ROLES

NAME

CHIEF EXECUTIVE OFFICER

ADMINISTRATIVE MANAGER
FINANCIAL MANAGER
MARKETING MANAGER
OPERATION ENGINEER

FATIN HAZIKA BINTI MOHD ARIF

NUR ATIQAH BINTI THOMIRIN
KHAIRUN NIESA BINTI ABDULLAH
NOORUL AULA BINTI SAIEPUDDIN
NURUL ATIKAH BINTI MOHKSIN

5.2 KEY MANAGEMENT PERSONNEL

5.2.1 Career highlights
NAME AND POSITION
CAREER HIGHLIGHTS
FATIN HAZIKA BINTI MOHD ARIF
Qualifications:
(Chief Executive Officer)
Degree in Mechanical Engineering, Ohio
University, US
Master in Mechanical Engineering, Seoul National
University

Skills:
A visionary and full of energy to drive towards
success
Ability to manage employees efficiently
Experiences:
Senior Vice President and Treasurer of Dutch Lady
Milk Industries Bhd
General Manager in Shell Sdn. Bhd
NUR ATIQAH BINTI THOMIRIN
(Administrative Manager)

Qualifications:
Degree in Business Administration, University
Technology MARA, Malaysia.
Master in Business Management, Wisconsin
University, USA.
Skills:
Able to manage workers
Hardworking person
Experiences:
Administration Executive at IWK
Administration Senior Executive at TNB

KHAIRUN NIESA BINTI

ABDULLAH
(Financial Manager)

Qualifications:
Degree in Accounting, University
Technology MARA, Malaysia),
Master in Applied Finance, Macquarie
University, Australia)
Skill:
Able to manage financial efficiently
Experiences:
Financial Executive at NESTLE
Senior Financial Executive at BIMB

NOORUL AULA BINTI

SAIEPUDDIN
(Marketing Manager)

Qualifications:
Degree in Business Administration, University
Technology MARA, Malaysia.
Master in Business Administration, Boston
University, USA
Skills:
Able to predict the market growth
Able to conduct a good marketing skills to

increase product sales

Experiences:
Sales Executive in Panasonic Sdn. Bhd.
Operation Manager in Hang Seng Electronic
NURUL ATIKAH BINTI MOHKSIN
(Operation Engineer)

Qualifications:
Degree in Mechanical Engineering, University
Technology MARA, Malaysia
Master in Mechanical Engineering, Seoul National
University
Skills:
A visionary and full of energy to drive towards
success
Able to manage and direct operations team to
achieve success
Experiences:
Sales Executive in Hang Seng Electronic
Operation Manager in Panasonic Sdn. Bhd.

5.2.2 Duties and responsibilities of management team

NAME AND POSITION
FATIN HAZIKA BINTI MOHD ARIF
(Chief Executive Officer)

DUTIES AND RESPONSIBILITIES

To
communicate
effectively
with
shareholders, employees, Government
authorities, other stakeholders and the
public
To lead and oversee the implementation of
the Companys long and short term plans in
accordance with its strategy.
To ensure that the Company maintains high
standards of corporate citizenship and
social responsibility wherever it does
business.
To ensure effective internal controls and
management information systems are in
place
To ensure the company is appropriately
organized and staffed and to have the
authority to hire and terminate staff as
necessary to enable it to achieve the

approved strategy.
To lead, in conjunction with the Board, the
development of the Companys strategy.
NUR ATIQAH BINTI THOMIRIN
(Administrative Manager)

Deals with the entire

administration task and at same
time as the Public Relation in the
company
Responsible of selecting
workers in company
Act as an assistant
manager for the
administration side

Ensure all the fixtures and fitting always

enough for operation
Updating the staff handbook and personal
records regarding the salary and payroll
negotiations
Gathering information from other
departments and employees
KHAIRUN NIESA BINTI ABDULLAH
(Financial Manager)

Deals with the bank, lenders, etc, (to seek

money)
To manage money and watch over the assets
of the company
Responsible for knowing how much the
product is expected to cost and how much
revenue it is expected to earn so that the
company can invest the appropriate amount
in the product
Must overcome the financial problem if
appears.

NOORUL AULA BINTI SAIEPUDDIN

(Marketing Manager)

To conduct market research and

analysis of the product
To observe market size and trend of
the product
To estimate market price and share of
the company
To organize marketing strategy so
that the sales of the product can
be increase
Exploring ways of improving
existing products and services, and
increasing profitability

NURUL ATIKAH BINTI MOHKSIN

Make sure that the quantity and

(Operation Engineer)

quality of the product is at

highest level

Look for the supplier to supply

inventories and raw materials

Monitor activities related to process of

products
Maintain accurate and clear documentation
for operational procedures and activities
Support operational risk and audit process for
the purpose of preventive maintenance
Manage work assignment and allocation for
staff

5.3 MANAGEMENT COMPENSATION AND OWNERSHIP

NAME AND
POSITIONS
FATIN HAZIKA
BINTI MOHD ARIF
(Chief Executive
Officer)
NUR ATIQAH
BINTI THOMIRIN
(Administrative
Manager)
KHAIRUN NIESA
BINTI ABDULLAH
(Financial Manager)
NOORUL AULA
BINTI
SAIEPUDDIN
(Marketing Manager)
NURUL ATIKAH
BINTI MOHKSIN
(Operation Engineer)

MONTHLY
SALARY

SHARE OF
OWNERSHIP (%)

AMOUNT OF
EQUITY
INVESTED

RM 7 800

26

RM 39 000

RM 6 000

20

RM 30 000

RM 5 400

18

RM 27 000

RM 5 400

18

RM 27 000

RM 5 400

18

RM 27 000

5.4 SUPPORTING PROFESSIONAL ADVISORS AND SERVICES

FATIN HAZIKA BINTI

MOHD ARIF
(CHIEF EXECUTIVE
OFFICER)
KHAIRUN NIESA BINTI
ABDULLAH
(FINANCIAL
MANAGER)

NUR ATIQAH BINTI

THOMIRIN
(ADMINISTRATIVE
MANAGER)

NOORUL AULA BINTI

SAIEPUDDIN
(MARKETING MANAGER)

NURUL ATIKAH BINTI

MOHKSIN
(OPERATION
ENGINEER)

6.0 PROJECT MILESTONES

ACTIVITIES

DATE-DEADLINES

DESCRIPTION

Project Initiation

10 15 SEPTEMBER 2015

Develop idea for the product.

Product Analysis

16 - 25 SEPTEMBER 2015

Analyse product in market if

existent.

Design

and

Technology

Development of Product

26 SEPTEMBER

Create the product appearance

5 OCTOBER 2015

and the technology will be used

and equipped to the product.

Market

Analysis

and

6 25 OCTOBER 2015

Strategies

Perform research about the

market

and

the

potential

customer. Estimate the price

and market strategies that going
to be used.

Management

Team

25 31 OCTOBER 2015

Organization

Define the role and assign the

team member responsibility.

Analysis of Financial

1 -5 NOVEMBER 2015

Perform and estimate the cost

for the materials that will be
used for the production and
other things.

Signing of Distributors and

6 15 NOVEMBER 2015

Dealers

Find vendor or dealer who

trusted and also provide with
low cost services while waiting
for proposal approval.

Ordering of Materials in

16 20 NOVEMBER 2015

Production Quantities

Buy tools and other related

component

to

produce

the

product.

Production

Development

21 30 NOVEMBER 2015

Producing the product started.

started

Lunching
Prototype

the

Product 1 DECEMBER 2015

Present the prototype to

Shareholder.

Continue

the

production 2 15 DECEMBER 2015

Continue

development

the

production

development to the market.

Product promotion

16 22 DECEMBER 2015

Make

product

promotion

through internet, banner, flyers,

media socials and other.
Launch

Aqua

Lamp

market
Business maintenance

to 23

DECEMBER

24 Launch product into market

DECEMBER 2015
25 DECEMBER - ongoing

Maintain the business in the

market

7.0 CONCLUSION

As conclusion, there are many types of lamp that produced in our surrounding
technology. It also become one of the essential utilities that need at all placed we go
especially at our home and during travels. With the present of Aqua Lamp, we can save
electricity and also money from paying high bill of electricity used in home.

8.0 APPENDICES
ORGANIZATION CHART

FATIN HAZIKA BINTI

MOHD ARIF
(CHIEF EXECUTIVE
OFFICER)
KHAIRUN NIESA BINTI
ABDULLAH
(FINANCIAL MANAGER)

NUR ATIQAH BINTI

THOMIRIN
(ADMINISTRATIVE
MANAGER)

NOORUL AULA BINTI

SAIEPUDDIN
(MARKETING MANAGER)

NURUL ATIKAH BINTI

MOHKSIN
(OPERATION
ENGINEER)