DIGITAL ANALYTICS

FedEx and Its Business

Intelligence Strategy

Presented By: Group 4

Introduction
FedEx Corporation is an American global courier delivery
services Company headquartered in Memphis, Tennessee.
The company has expanded from its original focus on
ground and air-based services to include home delivery
options and a retail division.
Offers services of express shipping, RPS, Caliber Logistics,
Caliber Technology and Caribbean transportation services,
Roberts Express etc
Currently involved in trucking, logistics services,
freight forwarding services, air cargo services,
express delivery services and transportation services
In April 2015, the company reached an agreement to
purchase its Dutch rival TNT Express.

Subsidiaries
FedEx Corporate Services - issues related to sales, marketing
and customer services
FedEx Global Logistics - caliber Logistics and Caliber
Technology
FedEx Trade Network Acquire Tower Group International and
World Tariff in 2000.
Kinkos Inc. - for the expansion of retail to the general public
FedEx Smart Post acquire Parcel Direct in 2004

Company info
290,000 employees
More than 220 countries
697 aircrafts and more than 375 airports
80,000 motorized vehicles
Daily 8 million+ transactions
Competitors: DHL Express, UPS and TNT Express

BI STRATEGY OF THE COMPANY

FedEx uses SenseAware platform(launched in
2009)
Adding real-time data and notifications to its
infrastructure at a more granular level.
It has a variety of sensors and radio chips that allow it
to detect temperature, location, light and report back
if a package (and its contents) hits a problem.

SenseAware device
dropped into high-value packages
monitor the package for 96 hours
constantly broadcasting information back to FedEx,
and can generate a lot of data

BI STRATEGY OF THE
COMPANY
FedEx combines a GPS sensor device and
a web-based collaboration platform:
SenseAware
Precise temperature readings
Information about a shipments exact location
Notification when a shipment is opened or if
the contents have been exposed to light.
Real-time alerts and analytics between trusted
parties regarding the above vital signs of a
shipment

PREVALENT BI STRATEGY IN THE

INDUSTRY
The main issues that drive BI initiatives are
Increased global operations complexity
Lack of visibility into the supply chain
Need to improve top-line revenue
Increased exposure to risk in the supply chain
Fluctuating fuel costs
Import/export restrictions and challenges, and
Thin profit margins are driving the need for
businesses to clearly understand all the factors
that affect their bottom line

Cadec's PowerVue tool

Exception-based reports, such as planned-vs.-actual routes, help
managers quickly where the malfunction have been occurred.
Integration of real-time data provides

enterprise-class forecasting of delivery times,

improves asset utilization and
accelerates cash flow.
Here again, the system is easily customizable, so Cadec can add or
change data fields to handle a fleet's specific needs.

Other core feature enhancements to PowerVue include:

Enhanced scorecard capabilities that allow organizations to graphically
track and report on driver and vehicle performance.
Enhanced mapping and trip replay, which offers a distinctive
combination view of speed, RPM and vehicle trail on a single screen. It
allows fleet managers to take a virtual ride-along and drill down to view
granular trip detail, including the ability to recreate accidents.

PREVALENT BI STRATEGY IN THE

INDUSTRY
Detailed monitoring across the entire supply chain, such as on-time
delivery
Better understanding of fuel and accessorial costs at every level in supply
chain
Detailed evaluation of vendor performance of on-time deliveries and work
order performance.
Review volume of work orders by motor carrier and time between
assigned and accepted to identify key partners, consolidate workload to
better performing receivers, and improve equipment utilization.
The ability to drill down into shipment history for decision-making and
continuous improvement.
Visibility into events that impact on-time delivery and asset utilization for
better decision-making and risk mitigation.
Insight into what drives costs and profit within the supply chain so
managers allocate resources properly and know where to make
improvements.
To update strategy quickly to stay ahead of the competition.

PREVALENT BI STRATEGY IN THE

INDUSTRY
Important aspects of a business intelligence
solution is the detailed reporting.
Analyze loads,
Routes,
Carriers,
Bookings,
Slotting,
Wait times,
Freight audit
Payment to understand cost variables and
Visual documentation

Key Business Dimensions and Facts

Shipment Management Fact

Table
Product
Product ID (PK)
Product Name
Description
Active Status
Promotion
Code

Carrier
Carrier ID (PK)
Carrier Name
Carrier Type
Is Active
Mode

Shipment
Management
Shipment ID
(PK)
Product ID (FK)
Carrier ID (FK)
Customer ID
(FK)
Vondor ID (FK)
Branch ID (FK)
From Address
To Adress
Current Status
Previous Status
Awaited Status
Mode of
Transport
Received Time
Delivery Time

Customer
Customer ID
(PK)
Customer
Name
Customer
Type
Address
Contact
Number
Email ID
Alert Status
Branch
Branch ID
(PK)
Address
Contact
Number
Branch
Manager

Other Business Dimensions

Alerts

Form Master

Alert ID

Service
Locations
Country

Alert Type

City

Form ID

Description

Area

Alert Name

Pincode

Form Name

Hierarch
y

Form Type
Description

Active Status

Distribution
center
Center ID

Support Center

Center Name

Country

Center Address

Address

Start Date

Email ID

Center ID

Contact Number

Data Mining Application

Areas

BI at FEDEX
WebFOCUS
Fully open, web compliant reporting
solution
Generates and distribute reports
Flexible Decision making tool

FedEx Ship Manager Software:

Shipment tracking for business
customers

 MAPP(Managing to Achieve the

People Promise)
Improving custmers on the phone
experience
How effectively an issue is resolved

Transportation Management by
Oracle
Delivery Route Determination
Matching Workforce with anticipated
work

Th

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