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PROJECT TITLE

Project Title
To undestand the market positioning of BS with context to other financial newspap
Develop a strategize to improvement the circulation of BS in Banking Sector .
To develop a strategy to overcome the negligence of corporate firms upon their da
To develop a plan to promote the sales of BS in corporates and its Implementation.
To develop a strategy which results to improve the Visibility of BS in key market ar
A comparative study of various promotion schemes adopted by different Financial
To develop a comprehensive Promotion scheme to increase the circullation of BS an
To develop a strategy to track corporate for road show activity - Corporate Drive
A complete market research of the various methods applied by different companies
Understanding the consumer buying Behavior for Financial Daily and suggest impr
An extended comprehensive report about the extent of customer satisfaction BS pr
To conduct a market research for the Improvement the circulation of BS in Broking
Importance of Branding in Inscrease the circullation of news paper.
Undestanding the Reading habit of customers.
TO CONDUCT A MARKET RESEARCH TO UNDERSTAND THE MINDSET OF OUR TARGET
Details study of target segment of financial news paper reader.
Develop a strategy to increase the
Study of distribution network of BS
An report about the product differentiation BS adopts when compared with other fi
To analyse the marketing channels of distribution BS uses for its product and unde
A detailed report about the product mix BS offers and how does it help in its promo
Distribution and reach of newspapers
Criteria used by the consumer in selection of brand of newspaper
Methodology of increasing market share for a economic daily
Reading habits for a economic daily
Content analysis and consumer perception with regards to BS
Brand comparisons study for various economic dailies
Brand perception of various economic dailies
Impact of BS in decision making by various segment of Target audience
Effectiveness or dependency of economic daily in print form v/s other media in dec
Importance and utility of reading of economic daily by various target groups

Objecti Traget Gro TaskGroup


A

ulate a plan where BS can withstand all hurdles.

ting ones.

chemes to understand how effective they are.

s to cover target segment for sales

ING OUR SALES VARIABLES.

ize a new formula for the same.