ICGFM Communications

Update
Doug Hadden
VP Communications
Agenda
• Quick review
• *****, damn ***** & statistics
• Where are we?
• The road ahead
 review

Our Opportunity

Students

text world document world

Bra
nd
IC G
FM

PFM Demographic age 

ICGFM Demographic
 review

Objectives for 2010

• Increase page views from 10k to 50k to 100k
• Become the definitive go-to source of PFM
material
• Achieve 50% of hits from emerging nations
• Resulting in larger conference groups
– More income
• More effective and wide spread good practices
in governmental financial management
 statistics

Web Statistics: Monthly

Pageviews
35,000
•Pageviews increase as new
30,000 content is added Web Site
25,000 • May/June expect increase Scribd
with IJGFM+May conference Slideshare
20,000
YouTube
15,000
Flickr
10,000 Blog
5,000 Total
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09

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9

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0
-0

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 statistics

Page View Contribution

Flickr Blog
Web Site
2% 7%
13%
YouTube
2%

Slideshare
28%
Scribd
48%
• Scribd (documents & presentations) ~ ½ of page views
• Most important content is the most often used
• Far more people find the Journal on Scribd than on the Web Site
 statistics

Visits: Developed and Developing

Countries 2010
• Most visits come from the United States
Developing • Still some distance away from 50% objective
33%

Developed
67%
 statistics

Visits, 2010 on ICGFM Blog

 status

Rapidly progressing to the end of

the 20th Century!
 status

Current Situation
• Journal
– Peer-reviewed, twice annual publication
• Annual Survey
• Web Site
– Minor improvements
– Circa 2000
• Web 2 Presence
– Major presence for ICGFM
• Only scratching surface of what is possible
 status

Bottleneck Challenge
• Publishing model = wait
• Content arrives slowly, late
• Co-ordination problems
 status

Participation Challenge
• Information is power?
• Information is dangerous
• Traditional methods
– Telephone
– E-Mail
– Conference
• ICGFM board members, executive
committee not using social networks
 road ahead

May to December 2010

• Enforce a “communications calendar”
• Guest blog content to increase page
views during off-peak times
• Monthly (at least) post by President
• Web-site redesign group
• Web 2 seminar session