Curriculum Vitae

BEN VERBOEKET
EMAIL :

CURRENTLY BASED IN
WELLINGTON

benverboeket@gmail.com

PHONE :
0221893083

OBJECTIVE
marketing, and design can be utilised.

PERSONAL SUMMARY
Creative self-starter, with a genuine passion for marketing and keen to forge a strong and dynamic
Management, and a Degree in Design Innovation from Victoria Univeristy, Wellington.
Commercially astute, with proven marketing skills and background in developing and implementing
highly successful marketing plans and initiatives, including in-store promotions, advertising
Results driven and resourceful team player with good leadership skills and experienced in training,
Challenges traditional approaches and thinks laterally, successfully developing innovative commercial
Excellent communication and interpersonal skills, wi th the ability to develop strong and tru sted
strategic relationships with customers, business partners and stakeholders.
Well-organised, with a strong work ethic and able to plan and prioritise based on current and
changing business needs. Takes responsibility for own performance and enjoys new challenges.

PERSONAL ATTRIBUTES
Ben is a talented and driven personHe has a professional work attitude and is very reliable and
punctualThe quality of his work was always very highHe showed a lot of initiative and was
fast learner and has the ambition that it takes to be successful in the business worldI can highly
recommend him.
Ines Brunn Founder & Owner Ines Bike Company Ltd, Beijing
Ben is determined and willing to get involved where he is ableHe is a pleasant and approachable
young man, who relates well to others
Mr GK Yule Headmaster Scots College

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Ben Verboeket

CAREER HISTORY

Mar 2016 June 2016

STUDENT, VICTORIA UNIVERSITY, WELLINGTON

to formally demonstrate my skill set in critical analysis and creative thinking. This is now complete as of 03/06/2016.

Dec 2015 February 2016

REMOTE CONTROL LTD., NEW ZEALAND

Contractual work assisting with marketing and website creation. (www.RemoteControl.co.nz)

Apr 2014 November 2015

INES BIKE BEIJING, CHINA

ASSISTANT TO GENERAL MANAGER

Responsibilities:
Reporting directly to the GM, oversee the structure and business model of the company.
Organise and manage various promotions and marketing initiatives, including implementation of the marketing plan
for the Natooke cycle business and the corporate identity.
Organise company involvement and representation at major events such as the Danish Climate Race, World Health
Organisation Ride, and the company booth at the JUE Music Festival Market.
Create media output for promotions/advertising campaigns, including photographing performances (such as Bike to Jue
and new builds, as well as writing copy for banners, handouts and vouchers.
Manage social media channels, the company newsletter, and reinvigorating the Natooke website.
Ensure each is updated regularly and that content is consistent with the companys social media

orts.

Supervise, coach and mentor Interns as well as assist with the recruitment process when required.

Major Achievements:
Due to demonstrating consistently high levels of performance during Internship, awarded a promotion involving
providing support to and working directly alongside the GM. In addition, also given further responsibility for training
and mentoring new Interns.
Designed and distributed creative and innovative handouts, newsletters, vouchers and banners which have resulted
in signi cantly increasing the publics awareness of the company brand.
Put together a strategic plan to reduce excess or obsolete in-store stock and increase storage space for latest models
The initiative, which included selling bikes and accessories at discounted prices, resulted in a quicker turnover and
release of capital, as well as strong repeat and referral business leading to higher sales.
Participated in a team project which involved developing and submitting proposals to embassies and Western organisation
Set up clear maintenance procedures, whereby customers are now charged for repairs and check-ups. This in turn
has resulted in reducing company losses and increasing revenue.

PRIOR
KITCHEN HAND Lido Caf & Finc Dining Room, Wellington, NZ
VINEYARD ASSISTANT Swallows Crossing Vineyard, Central Otago, NZ
PRODUCE ASSISTANT Woolworths, Wellington, NZ

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Ben Verboeket

QUALIFICATIONS AND PROFESSIONAL DEVELOPMENT

Bachelor of Commerce , conjoint Degree majoring in Marketing and Management Victoria University of Wellington

(Completed November 2013)

Key papers include:

Organisational Innovation & Change
Organisational Analysis & Design
Strategic Marketing Management
Systems Thinking & Decision Making

A+
AB+
B+

Social Marketing
Arts Marketing
Tourism Marketing

B+
B+
B+

Major Achievements:
Awarded a place on the CRCC Internship Program, which included three months work experience in Beijing.
Design project is to be exhibited at the end of year Design School Exhibiton, which is a great honour.

Bachelor of Design Innovation Victoria University of Wellington (Completed June 2016)

Major Achievements:
Awarded a number of high level grades including:
Experimental Design Ideas
A
Cultures of Design
A
Live Theory
A
A
Maker Culture and Practise

Speculative Design
Photographics
Design as Inquiry
Design in Context
Strategic Design

A+
A
AAA-

COMPUTER KNOWLEDGE
Well versed in Microsoft O
in-house software systems.

e (Word, Excel, PowerPoint, Outlook), Adobe Suite, and various other

INTERESTS AND PERSONAL ACHIEVEMENTS

Interests include Natooke bicycle riding, Chinese food, art galleries, travelling and experiencing
new cultures, plus learning a bit of the Chinese language.
Personal Achievements:
One of the few people in New Zealand to drive a 50cc motor scooter from Christchurch to
Picton. Befriend a gang of Harley Davidson riders on the way and led the convoy o the
ferry at Wellington, to my mothers horror who was supposed to be picking me up.
Spent time in countries throughout Indo -China and India to experience and develop an
understanding of other cultures . This has led to a greater awareness and drive for an
understanding of the global community.
Global Enterprise Experi ence highly commended for leading one of the top 6 out of 96 teams.
Young Enterprise Team Wellington Regional Finals.
Member of Scots College History team 3rd in Wellington Region.
Headmasters Achievement Award, Scots College, Wellington, New Zealand.
House Prefect of Chapel Scots College, Wellington, New Zealand.

PERSONAL
New Zealand Citizen.

In excellent health.

REFEREES
Provided on request.
Design portfolio provided on request.

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Ben V erboeket