School of Management, KIIT University

Business Research Methodology

BookMyShow
RESEARCH GUIDE: DR. SASMITA MISHRA

Submitted by
Prashant Paul (1476073)
Priyanka Kashyap (1476076)
Shalvi Rashu (1476098)
Snehant Biswas (1476106)

Acknowledgement
We take this opportunity to express our sincere gratitude to our research
guide Dr. Sasmita Mishra for her invaluable guidance. It would have never
been possible for us to take our research project BookMyShow to completion
without her innovative ideas and her relentless support and encouragement. It
has been a very enlightening experience to work under her.
We would also like to thank all faculty members of School of
Management for their invaluable knowledge they imparted to us and for
teaching the principles in an exciting and enjoyable way.
Our special thanks to our friends for their constant suggestions in our work and
moral boost. I thank all staff members of School of Management of KIIT
University who helped in many ways directly or indirectly during the period
of our work.
We express our deep sense of reverence and gratitude to our parents for their
love, concern and blessings which are always with us.

Table of Contents

Description
Acknowledgement
Declaration
Table of Contents
Executive Summary
Introduction
Objective of Research
Specific Research Questions
Data Analysis
ANOVA
Correlations
Conclusions
Limitations
Bibliography

Declaration

We hereby declare that the research report titled

BookMyShow is our own work and has been carried out
under the guidance of Prof. Dr. Sasmita Mishra, the
sfaculty guides in School of Management, KIIT
University, Bhubaneswar, for the partial fulfilment of
Masters of Business Administration Degree.
The research work has been a part of the course
curriculum and all the responses collected from the
respondents has been kept confidential and is used for
academic purpose only.

All care has been taken to keep this report flawless and
we sincerely regret if any unintended discrepancies in
this report.

1 Timestamp

Timestamp
Cumulative
Frequency
Valid

Percent

Valid Percent

Percent

24

35.3

35.3

35.3

4/\21/2016 23:53:59

1.5

1.5

36.8

4/18/2016 23:29:10

1.5

1.5

38.2

4/18/2016 23:29:45

1.5

1.5

39.7

4/18/2016 23:33:37

1.5

1.5

41.2

4/18/2016 23:38:01

1.5

1.5

42.6

4/18/2016 23:43:03

1.5

1.5

44.1

4/18/2016 23:45:54

1.5

1.5

45.6

4/18/2016 23:49:05

1.5

1.5

47.1

4/18/2016 23:53:59

1.5

1.5

48.5

4/18/2016 23:58:21

1.5

1.5

50.0

4/19/2016 0:30:26

1.5

1.5

51.5

4/19/2016 1:07:24

1.5

1.5

52.9

4/19/2016 1:56:47

1.5

1.5

54.4

4/19/2016 12:15:49

1.5

1.5

55.9

4/19/2016 12:57:06

1.5

1.5

57.4

4/19/2016 14:14:01

1.5

1.5

58.8

4/19/2016 17:37:14

1.5

1.5

60.3

4/19/2016 17:37:55

2.9

2.9

63.2

4/19/2016 2:42:18

1.5

1.5

64.7

4/19/2016 20:42:47

2.9

2.9

67.6

4/19/2016 20:45:18

2.9

2.9

70.6

4/19/2016 9:16:34

1.5

1.5

72.1

4/20/2016 0:50:16

1.5

1.5

73.5

4/20/2016 23:29:10

1.5

1.5

75.0

4/20/2016 23:29:45

1.5

1.5

76.5

4/20/2016 23:33:37

1.5

1.5

77.9

4/20/2016 23:38:01

1.5

1.5

79.4

4/20/2016 23:43:03

1.5

1.5

80.9

4/20/2016 23:45:54

1.5

1.5

82.4

4/20/2016 23:49:05

1.5

1.5

83.8

4/21/2016 0:30:26

1.5

1.5

85.3

4/21/2016 0:50:16

1.5

1.5

86.8

Book
Cumulative
Frequency
Valid

Percent

Valid Percent

Percent

24

35.3

35.3

35.3

2.9

2.9

38.2

sometime

14

20.6

20.6

58.8

yes

28

41.2

41.2

100.0

Total

68

100.0

100.0

no

Gender
Cumulative
Frequency
Valid

Percent

Valid Percent

Percent

24

35.3

35.3

35.3

female

16

23.5

23.5

58.8

male

28

41.2

41.2

100.0

Total

68

100.0

100.0

Age
Cumulative
Frequency
Valid

Percent

Valid Percent

Percent

24

35.3

35.3

35.3

18-21

42

61.8

61.8

97.1

22-30

2.9

2.9

100.0

Total

68

100.0

100.0

Visiting
Cumulative
Frequency
Valid

Percent

Valid Percent

Percent

24

35.3

35.3

35.3

once in

28

41.2

41.2

76.5

twice in

16

23.5

23.5

100.0

Total

68

100.0

100.0

Usage
Cumulative
Frequency
Valid

Percent

Valid Percent

Percent

24

35.3

35.3

35.3

no

5.9

5.9

41.2

yes

40

58.8

58.8

100.0

Total

68

100.0

100.0

Bookmyshow
Cumulative
Frequency
Valid

Percent

Valid Percent

Percent

24

35.3

35.3

35.3

no

12

17.6

17.6

52.9

yes

32

47.1

47.1

100.0

Total

68

100.0

100.0

Purpose
Cumulative
Frequency
Valid

Percent

Valid Percent

Percent

24

35.3

35.3

35.3

movies

44

64.7

64.7

100.0

Total

68

100.0

100.0

Rate
Cumulative
Frequency
Valid

Percent

Valid Percent

Percent

24

35.3

35.3

35.3

average

5.9

5.9

41.2

excellen

12

17.6

17.6

58.8

good

28

41.2

41.2

100.0

Total

68

100.0

100.0

ConclusionAfter doing the survey it is clear that

mostly young aged group starting from
18 till 30-35 book tickets online. Also
they use bookmyshow app for booking
movie tickets preferably. So this app
could be made more user friendly for
senior citizens to get attracted. Also
other features are provided to the
customer for their entertainment

purpose. Advertisement and promotion

of other features should be done so that
theatre plays and events could be made
aware to the consumers.

Questionnaire
Coded- Market Research Questionnaire Tick the appropriate boxes

(1). Do you book ticket online?

sometimes

(2). Are you Male or Female? Male

(3) Please indicate your age

10-17 years old

18-25 years old

26 35 years old

(4) How often do you visit multiplex?

Twice a week

Yes

No

Female

Once a week

Twice a month

Once a month

Other

____________________________(please state)

(5) Do you use internet to book tickets?

Yes

No

If No how do you book your tickets preferably. Please specify?

(6)Do you use bookmyshow.com as platform for online booking? If No, mention
other platform

Yes

No

(7) What are the purposes for which you use bookmyshow.com?
Movies

Events

Sports

(8). Please rate your experience on bookmyshow

Bad

Good

Excellent

Average

Limitations
The limitation to the bookmyshow app is that it
needs constant internet access.
It is a cost involved with professional booking
software.
You need to have a smartphone to run this app.
It is only friendly to techno freaks.

 If you choose a system that doesnt have great

customer support, relying on the system may be
difficult.

BIBLOIGRAPHY
www.Wikipedia.com
www.bccresearch.com
www.flipcrop.com