Volkswagen

Nazi Trade Union called Union Germany (Deutsche

Arbeitsfront) started making Volkswagen in 1937. Volkswagen car
manufacturing began from a desire of Nazi leader Adolf Hitler, that
is where he wants to give ease to the people the Nazis to have
private vehicles at low prices and with capacity 2 adults and 3 small
children. Due to the shape and design of the people's car was also
used by the family, then its velocity designed 100 km/h. And at the
beginning he made the car was sold at 990 Reichsmark (currency
Germany first). Although at that time the German's car was already
there, but it's still at a price that is not populist, and examples of his
car like Marcedes, 170H, Steyr 55 Autobahn, Hanomag, Adler 1, 3 l,
and more. After World War II in 1945, the British army had already
taken over the factory hit by a bomb and started production of the
car Volkswagen Beetle during the post-war period faced by
Germany, because at that time Germany is in a very difficult
position. In 1948 the British Government returned the company's
VW Beetle back to Germany, where the company's VW Beetle set up
by the former head of Opel named Heinrich Nordhoff.
Basically the car designer of the frog or named VW and
Volkswagen Beetle Kafer in German is still in debate, but officially
elected were Dr. Ferdinand Porsche. He was selected by Adolf Hitler
in his desire for the people's car project development (Adolf Hitler).
But in the 1920s, Josef Ganz has been designing cars that are the
same, but the size is too small and not according to the wishes of
Hitler. 1
Volkswagen Group has two Joint-Venture in the world, namely in
Mexico and Shanghai VW Volkswagen de.
A.

Shanghai Volkswagen Automotive co., Ltd. (SVW) (1985) is

a joint stock company between Volkswagen and Shanghai

Sedan aimed at developing production-quality car in the

world. And at this moment the combined company has a
product that consists of six series of passenger car
Santana, Santana 3000, Passat, Polo, Touran and VW Golf,
while the production of Shanghai Volkswagen more than
450,000 units of cars per year 2 of 3 types of factories that
were founded there, namely Car Plant 1, Plant 2 Cars, and
3 Engine Plant as well as technique. In 1995, SVW was
awarded ISO 9001 since SVW very ensure high dog
products and world class manufacturing facilities, with the
modular Assembly and laser equipment they have. Plus
more SVW already use a digital system in 2001, where
B.

other car products

Volswagen de Mexico SA de CV (1964) is a company
(factory), Mexico's largest, Puebla. In addition this factory
became the second largest factory outside of Germany with
more than 120 Countries to vehicles already exported, and
this type of production was the VW Bora, Jetta, New Beetle
and Golf Variant.

According to PT Garuda Mataram Motor as the holder of the

Volkswagen brand is that the way to attract customers is to do pickup ball or following a large vehicle show exhibit, held its own
exhibition at shopping every city, even hold a steering test held in
housing, and the bias is also approaching the VW community that
exists in every region 3. After the success of VW touran with product
and now VW Tiguan issued two new products namely Sciricco GTS
and the Golf GTI. "Golf GTI is available only 60 units at a price of on
the road from Jakarta is Rp. 731 million, while the GTS Sciricco
available only as many as 40 units at a price of USD 590 million,"
said Andrew Nasuri as President and CEO of GMM in GTS launch
event and Golf GTI in Living the Wolrd Mall Serpong 4.

Marketing Strategy meeting plans Volkswagen Team: Marketing

Director (Liz Vanzura), Director of Product Development (Charlie
Waterhause), an u.s. Director of Public Relations (Steven Keyes). The
COMPANY participated in the exhibition for the famous in the United
States Press Event at the North American International Auto Show.
Marketing through the famous Journalist and lively Visitors have
seen the star of the event, i.e. The New Beetle with bright color 6
bind VW Frog which became an icon of the 70 's and a generation of
hippies have turned into the vehicle in the form of a millennium or
modern 5.
In the year 2018 later production of Beetle will be discontinued,
as it declined each year. In 2013 the production reached 1,090,000
unit and declining by 2015 be 64,000 units. Beetle production plant
will be used for the development of the production Tiguan, as VW
wants to focus on a sport utility vehicle (SUV). The car known as the
VW Frog (Beetle) was started in production from 1939 until 2003,
and briefly stalled during World War 2. Starting in 1954 VW Beetle
production reached 1 million units, and increased to 16 million units
in 1973 due to its popularity is already spread throughout all corners
of the world. Most of his production reached 9 million units. And in
the end VW launched a sister named VW Beetle VW Dune. VW Dune
in production in two selection types: Kupe and Open Roof
(convertible). His body Armor inspired by Bugs and it looks very eyecatching. Brand origin Germany also want to add some touch of
accent "off-road" to make it look more cool and manly 6.
Volkswagen had its name indeed ugly in the eyes of the world
due to the scandal of the emissions that occur in the United States
who got a reprimand and the withdrawal of the 11 million unit that
they will be drawn in for repair. However in 2003 VW Touran had
astounding throughout the world, because its production reached 43
million units around the world. In accordance with what is offered by
Autoevolution on Wednesday (30/11/2015) VW Plant Manager Jens
Hermann said "our employees are working in the entire area with a

massive commitment to produce cars with the highest quality. A

long experience as well as experts in our team makes this becomes
possible, ". Company sales conducted a VW, and is now led by
Matthias Mler in period January October 2015 recorded sales
figures of 8.26 million units, and the numbers were below the Toyota
managed to sell as much as 8.35 million units 7.
Results from what I have read and understand, then I can
conclude that the Volkswagen Group is indeed very striving to
create the best car in the world. Volkswagen cars already in
production since the world war does have good quality. The shape of
the body that VW created is also very unique and interesting, so
many consumers who until now would like to have a car from the
VW brand. I myself is also a fan of the VW cars, because of its
uniqueness and the model of the old-school that I always like from
VW.

1 http://www.suherlin.com/fakta-dan-sejarah-vw-kodok-si-mobil-unik/
2https://www.academia.edu/13719295/Manajemen_Operasi_Global_Volkswa
gen
3 http://news.okezone.com/read/2009/06/17/52/230123/pasarkan-vw-garudatetapkan-strategi-jemput-bola
4 http://swa.co.id/business-strategy/marketing/strategi-volkswagen-tarikpangsa-untuk-scirocco-gts-dan-golf-gti
5 https://www.scribd.com/doc/49658405/VW
6
http://otomotif.kompas.com/read/2016/04/18/070200815/VW.Stop.Produksi.B
eetle.di.2018.
7 http://vwindonesia.com/global-news/vw-rayakan-angka-produksi-43-jutaunit/