CULTURE SHOCK

THE INFLUENCE OF CULTURE/CUSTOMS ON BUSINESS PEOPLE

By: xxxxxxxxxxxxxxxxxxxxxx
xxxxxxxxx@xxxxxx.xxx

ABSTRACT

International Business

This research examines how culture influences /

customs business people, cultural differences, the
process of negotiations, advantages, benefits, and
other issues for international business use. It
concludes with the most important aspects to
consider when doing business.

International
business
is
all
commercial
transactions involving two or more countries.
Private companies carry out these transactions for
profit; governments may or may not pursue the
same
in
their
respective
transactions.
(Spentamexico.org, 2016)

KEY WORDS

Why
inroads
companies
international business?

Business culture, customs business, international

business, international trade, globalization.

INTRODUCTION
Cultures / customs are very important aspects
when doing business, the business people should
always studying the cultures of the countries with
which it will work in order to make business with
successful.
All countries always participate in international
commerce, it do buy and sell different products
because its markets need the products that its
country not produce and so stock up of materials
required in order to satisfy their needs.
For this reason, is that cultures / customs are
important for business people, because is
essential that the business people know about
culture and customs of the future clients, this
increase the possibility of a business successful

Culture
While there are almost as many definitions of
culture as anthropologists, most of them conceive
culture as the sum of beliefs, rules, techniques,
institutions and instruments that characterize
human groups. In other words, culture consist in
behavior patterns that are learned from the
members of a given society, which represents the
particular lifestyle of a specific group of people
(Gelles, 2000).

in

The increase in sales

Resource acquisition
Diversifying your sources of sales and
supplies
Minimizing the competitive risk
(Spentamexico.org, 2016)

International Trade
International trade is the exchange of economic
goods that takes place between the inhabitants of
two or more nations, so that source is given to
outputs of goods from one country (exports) and
goods receipts (imports) from other countries.
(Spentamexico.org, 2016)

Globalization
Globalization is an international phenomenon: its
action is primarily to achieve a global penetration
of capital (financial, commercial and industrial),
has allowed the world economy (mechanisms that
integrate it: trade, production, and finance)
modern, open spaces of active integration intensify
the global economic life and arises as a result of
the ever increasing internationalization of
economic processes, social conflicts and politicalcultural phenomena (Heyman, 1998)

Cultural learning
It should be clear that, to succeed in personal
relationships in other nations, international
entrepreneurs should study the culture. We need
to acquire knowledge based on facts, the
preparation is relatively simple, but must also be
sensitive to cultural differences, which is more
difficult. (Daniels, 2000)

The concept of culture is so broad that even

ethnologists (cultural anthropologists) should break
it down into topics to facilitate their study. The
views of the experts (Daniels, 2000) on the
components of culture vary considerably, but the
following list is representative of the thinking:

Esthetics
Attitudes and beliefs
Religion
materialistic culture
Education
Language
Social organization

Conclusions

The influence of customs in the business

people is positive because that they know
about the cultures of other countries.

Business people can acquire new trading

methods of another countries, that when
implemented in their companies can
increase the productivity or profits.

International trade opens doors to new

markets but also generates greater
competition for local producers

Bibliografa
Daniels, J. D.1. (2000). Daniels, John D. y Radebaugh Lee H., (157 189) Negocios Internacionales,
Editorial Pearson. Mexico: Editorial Pearson.
Gelles, R. J. (2000). Gelles, Richard J. y Levine, Ann, Sociologa, Editorial Mc Graw Hill, Mxico, 2000.
Mexico: Editorial Mc Graw Hill.
Heyman, T. I.5. (20 de 05 de 1998). Heyman, Timothy, Inversin en la Globalizacin, (12 54) Editorial
Milenio, Mxico, 1998. Quito: Editorial Milenio. Obtenido de Heyman, Timothy, Inversin en la
Globalizacin, (12 54) Editorial Milenio, Mxico, 1998
spentamexico.org. (20 de 05 de 2016). www.spentamexico.org. Obtenido de www.spentamexico.org:
http://www.spentamexico.org/v2-n2/2(2)%20156-228.pdf