BTEC Level 3 Creative & Media (TV & Film).

Subsidiary Diploma - L01 Research

Unit 29: Music Video Production
Name: Matthew Barber-Street
Date:

.Task 2.1: Music Video Styles and Conventions

Viewing Notes
Title,
Style/Narrat
Editing
Genr
Lightin Camera
Locatio
Artist
ive
Techniqu
e
g
Angles
n
and Year
Structure
es
I-kendrick lamar
2015

Heartless- kanye
west
2008

As live

Flashing lights
of the stage
and the crowd/
Daylight

Birdseye/
Low shots/
Angled shots

Cuts of from
different angles.

North
London,
England
Wireless

Animated music video

Flashing lights/
Dark colours

Close ups on
animated
artist/far away
shots.

Faded
backgrounds/
Flashing quick
cuts/
Animation

In an
urban/area
A house/
Streets

Rap

Hiphop

Props
The crowd

She knows- j cole

2014

Rap

Narrative

Daylight/
Sunset /
Natural dark
lighting

Close up of
actors/
Far away shot/
Movement
shots

Quick cuts/
fadeouts

North
America
Westside
LA

Skate
boards/
Old houses/
Money/
drugs/
School/ car/
backpacks

Trumpets- Jason
derulo
2014

soul
music

Homage

Bright Orange
lighting/
natural
sunrise/wall
lamp/flashing
lights

close ups/mid
shots/
sideways
shots/ low
down camera
shots/
circulation

Quick cuts/fast
forwarding/
blackout cuts

Bedroom of a
house/dark
alley
ways/Strip
club

Gold chains/
car/
trumpets/
bed/ chair/
painting/ tv

BTEC Level 3 Creative & Media (TV & Film). Subsidiary Diploma - L01 Research
Unit 29: Music Video Production
Name: Matthew Barber-Street
Date:
shots/tracking
shots.

Collard Greensschoolboy Q
2014

Hip hop

Surreal

White out
lights/different
colour bright
lights/ flash
lights

Far away
shots/front
facing camera

Headlines- drake
2011

Rap

Influence of
commercials

Day light/ dark

room with
small lights

Close ups/
corner
shots/far away
shots/
Birdseye shots

Fades outs/
mirrored
shots/flashes of
different colours/
floating
head/black and
white effect
Quick flashing
cuts/white
outline screen

Dark room
Party/ private
swimming
pool

Gold chains/
swimming
pool/sunbeds
/ red alcohol
cups/ girls

Elevator/dinn
er
table/outside
abandoned
factory

Nike gloves/
drake
brand/cigar/
bike/ cars.