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  • ReThink Documentary Style Guide

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    golem666
    14 vizualizări4 pagini
    The document provides instructions for keywording exercises to develop targeted messaging for clients. It instructs the reader to thoroughly research the client and their goals, brainstorm keywords inspired by what was learned, organize keywords into groups of similar meanings, refine the groups into the top five most important, and distill each group into a single word keyword. These five keywords will then focus the team, define the client's goals, and provide creative direction.

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    ReThink Documentary Style Guide (1)

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    The document provides instructions for keywording exercises to develop targeted messaging for clients. It instructs the reader to thoroughly research the client and their goals, brainstorm keywords inspired by what was learned, organize keywords into groups of similar meanings, refine the groups into the top five most important, and distill each group into a single word keyword. These five keywords will then focus the team, define the client's goals, and provide creative direction.

    Drepturi de autor:

    © All Rights Reserved
    Descărcați ca PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    14 vizualizări4 pagini

    ReThink Documentary Style Guide

    Încărcat de

    golem666
    The document provides instructions for keywording exercises to develop targeted messaging for clients. It instructs the reader to thoroughly research the client and their goals, brainstorm keywords inspired by what was learned, organize keywords into groups of similar meanings, refine the groups into the top five most important, and distill each group into a single word keyword. These five keywords will then focus the team, define the client's goals, and provide creative direction.

    Drepturi de autor:

    © All Rights Reserved
    Descărcați ca PDF, TXT sau citiți online pe Scribd
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    din 4

    KEYWORDING EXERCISE

    by Stillmotion, based on

    @StoryandHeart

    AcademyofStorytellers.com

    #StoryDriven

    Keywording Exercise
    Take the time to do your research, and really listen to your client. Ask deep and meaningful questions to learn more
    about your client and the message of the filmtheir Why.
    1. On the following page, brainstorm all keywords that come to mind, inspired by what you learned from
    listening.
    2. Then, organize your words into groupsthose that are conveying a similar sentiment or meaning. You might
    also find there are holes, things that should be expressed but havent been. Pull in any other single words that
    might fill these holes in. Ask yourself: What is missing? This should round out your list.
    3. Finally, refine the groups until you have your top five groups. Then, distill the one strong word that best
    represents the concepts of each cluster.
    These will be your 5 keywords that will give your team focus, your client a goal, and you creative control.

    @StoryandHeart

    AcademyofStorytellers.com

    #StoryDriven

    Keywording Brainstorm

    @StoryandHeart

    AcademyofStorytellers.com

    #StoryDriven

    Group 1

    Group 2

    Group 3

    Group 4

    Group 5

    Final Keywords

    @StoryandHeart

    AcademyofStorytellers.com

    #StoryDriven

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