SCHEDULE FOR INTERNATIONAL MARKETING

LECTURE NAME OF THE TOPIC SUB TOPICS

NO.
1) INTERNATIONAL UNDERSTANDING INTERNATIONAL
MARKETING: MARKETING, VARIOUS MANAGEMENT
DEFINATION,NATURE,SCOPE ORIENTATION,
AND BENEFITS

2) SCOPE OF INTERNATIONAL MARKETING,

---- DO --- BENEFITS OF INTERNATIONAL MARKETING,
MARKETING STRATEFY IN INTERNATIONAL
MARKET
3) REASONS & MOTIVATION REASONS, REQUIREMENT OF INTERNATIONAL
BEHIND INTERNATIONAL MARKETING, MANAGEMENT ORIENTATION
TRADE AND
INTERNATIONAL BUSINESS
4) BASIC MODE FOR ENTRY SOURCING, LICENSING, JOINT VENTURES,
OWNERSHIP & CONTROL

5) PROCESS OF REGULAR EXPORT ACTIVITY, EXPORT VIA

INTERNATIONAL AGENT, OVERSEAS SALES SUBSIDIARY,
MARKETING OVERSEAS PRODUCTION & MANUFACTURING
6) DOMESTIC MARKETING GLOBAL MARKETING, PROCESS OF
VERSUS INTERNATIONAL INTERNATIONLIZATION,EXAMPLES OF
MARKETING GLOBAL MARKETING
7) INTERNATIONAL ECONOMIC ENVIRONMENT, POLITICAL
MARKETING ENVIRONMENT ENVIRONMENT, LEGAL ENVIRONMENT,SOCIO
& CULTURAL ENVIRONMENT

8) WTO FRAMEWORK AND

INTERNATIONAL
MARKETING

9) -- DO -- PPC IN MASS PRODUCTION,IN BATCH AND JOB

ORDER MANUFACTURING,FACTORS
AFFECTING CHOICE OF MANUFACTURING
PROCESS
10) CAPACITY PLANNING
11) PRODUCT PLANNING AND
SELECTION
12) PROCESS PLANNING AND SIGNIFICANCE OF PROCESS
MASTER PRODUCTION PLANNING,DEVELOPMENT OF PROCESS PLAN
SCHEDULING
13) MAINTENENCE OBJECTIVE OF MAINTENENCE
MANAGEMENT MANAGEMENT,PREVENTIVE
 MAINTENENCE,MAINTAINENCE POLICY
14) -- DO -- ORGANISATIONAL CONDITION FOR BETTER
MAINTENANCE MANAGEMENT,WORK STUDY
FOR MAINTENANCE,TOTAL PRODUCTIVE
MAINTENANCE
15) WORK STUDY:METHOD METHOD STUDY&TIME STUDY,FOUNDATION
STUDYWORK OF WORK STUDY MAIN COMPONENTS OF
MEASUREMENT METHOD STUDY,TIME STUDY
STANDARDS,PREDETERMIND MOTION TIME
SYSTEMS,WORK SAMPLING,APPLICATION OF
WORK STUDY TO OFFICE WORK.
16) MATERIAL MANAGEMENT : ADAPTABILITY
AN OVERVIEW OF CONSIDERATIONS,INVENTORY AS PART
MATERIAL MANAGEMENT PRODUCTION OF PRODUCTION
STRATEGY,ORGANIZATION
EFFECTIVENESS,MULTI LEVEL INTERACTIVE
PROCESS
17) MATERIAL REQUIREMENT OVERVIEW,PREREQUISITES OF MRP
PLANNING AND INVENTORY SYSTEM,DIFFRENTIATING BETWEEN EOQ
CONTROL WITH MRP
18) JIT CONCEPT OF JIT,YO-I-DON AND
STANDARDISATION,KANBAN PRODUCTION
INFORMATION SYSTEM,DIFFRENCE BETWEEN
JIT AND MRP
19) -- DO-- CASE STUDY OF TOYOTA MOTOR COMPANY

20) PURCHASE MANAGEMENT

21) STORES MANAGEMENT OPERATION RELATED TO STORES
MANAGEMENT,RECEIVING,STOCK
RECORDS,STORES ACCOUNTING,STORE
ARRANGEMENT
22) QUALITY ASSURANCE DEFINATION OF QUALITY,QUALITY AS
CORPORATE STRATEGY,STATISTICAL
PROCESS CONTROL
23) ACCEPTANCE SAMPLING REASON FOR SAMPLING,ACCEPTANCE
SAMPLING PLAN
24) STATISTICAL QUALITY
CONTROL
25) TOTAL QUALITY DEFINATION,TOTAL CUSTOMER
MANAGEMENT SATISFACTION,DIMENSIONS OF
QUALITY,SATISFYING INTERNAL &
EXTERNAL CUSTOMERS AND RETAINING
THEM
26) -- DO -- INVOLVING OF TQM IN
ORGANISATION,ORGANISATIONAL
CULTURE,LEADERSHIP AND
 COMMITMENT,ROADMAP OF TQM,POINTS FOR
IMPLEMENTING TQM,DEMERITS OF TQM
27) ISO 9000 DEFINATION,CONTENT OF ISO 9000,BENEFITS
FROM ISO 9000, NON-TARIFF TRADE BARRIER
ISO14000,KAIZEN