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Subsidiary hypothesis:
•The competitive advantage is ultimately created by
service provider.
•Customer brand loyalty are declining significantly.
•The competitive advantage creation is influenced by
imagination and creativity of the service providers.
•Value added services act as competitive advantages.
•Competitive advantage is highly liquid and shifting.
SAMPLING DESIGN:
SAMPLING UNIT: 16-60 AGE GROUP
SAMPLING METHODA : CONVENIENCE
AND QUOTA SAMPLING
SAMPLE SIZE : 520: 260 FEMALES & 260
MALES
Division of Groups:on the basis of income
Non working students:50
Working professionals:210
Age group 24-35 years:
•Low income group: 35
•Middle income group:35
•High income group:35
Age group 36-60 years
Low income group: 35
Middle income group:35
High income group:35
DATA ANALYSIS TECHNIQUES
•PERCENTAGE
•AVERAGE
•WEIGHTED AVERAGE
SOURCE OF DATA:
•TWO FROM CDMA: RELIANCE & TATA INDICOM
•TWO FROM GSM: VODAFONE & AIRTEL
IMPORTANCE OF RESEARCH:
•JUGGLING OF MARKETING MIX
•ASSESSING STRENGHS & WEAKNESSES
•UNDERSTANDING OF DIANAMIC ENVIRONMENT
•UNDERSTANDING REASONS FOR SWITOVER