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1. NETATIVE DEMAND
2. NO DEMAND
3. LATENT DEMAND
4. DECLING DEMAND
5. IRREGULAR DEMAND
6. FULL DEMAND
7. OVER FULL DEMAND
8. UNWHOLESOME DEMAND
CORE MARKETING
CONCEPTS
1. TARGET MARKETS & SEGMENTATION
2. MARKET PLACE, MARKET SPACE & META MARKET
3. MARKETERS & PROSPECTS
4. NEED, WANTS & DEMANDS
5. VALUE & SATISFACTION
VALUE = Benefits / Costs
= FB+EB / MC+TC+EC+PC
Value is considered as a combination of quality,
service & price (QSP) this is called customer value
triad. Value increases with quality and service and
decreases with price.
MARKETING MIX
PRODUCT
Product Variety
Quality
PRICE PROMOTION PLACE
Design Sales Promotion Channels
List Price
Features Advertising Coverage
Discounts
Brand Name Sales Force Locations
Payment Period
Sizes Public Relations Inventory
Credit Terms
Packaging Direct Marketing Transport
Services