Documente Academic
Documente Profesional
Documente Cultură
Muhammad Shahnawaz
2008-Ag-43
MBA (4th semester)
NISAN 8.1%
CHRYSLER 9.8%
HONDA 11.0%
TOYOTA 14.1%
GM 16.2%
Toyota
Geographic Region Total Sales ( Yen in millions)
7%
8%
34%
14%
37%
Toyota International Portfolio
Passenger
Avalon Camry Corolla Avensis
Sports
MR2 Camry Sportivo Corolla Sportivo Celica
4 W/D
Rav 4 LandCruiser Prado LandCruiser 100 Kluger
Commercial
Town Ace
LandCruiser 78 Hiace Coaster Hilux
Indus Motor Company (IMC)
• The company was incorporated in Pakistan as a
public limited company in December 1989 and
started commercial production in May 1993. The
shares of company are quoted on the stock
exchanges of Pakistan. Toyota Motor Corporation and
Toyota Tsusho Corporation have 25 % stake in the
company equity. The majority shareholder is the
House of Habib with 50 % of the equity.
Toyota seeks to create a more
prosperous society through
automotive manufacturing And to
sustain profitable growth by
providing the best customer
experience and dealer support."
1) CAMRY
2) COROLLA
3) CUORE
4) HiLUX
5) Imported cars
WHO ARE THE TOYOTA COMPETITORS
SWOT ANALYSIS
Strengths
Competitive pricing.
Comfortable ride.
High goodwill.
• The body of the car is too heavy.The rims and tires of the car
are not impressive.The cars steering is a bit light and the
driver cannot feel the road.
Opportunities
• Making a sporty version of the car just like the
CIVIC TYPE-R,this is the faster racing version of
HONDA CIVIC .
• Global inflation due to increase in population and high oil prices may result in decrease
in demand of sedans.
• Increase in demand of other cars may result in downward trend of the brands goodwill.
• Currently Pak Suzuki is posing a threat as Pak Suzuki is producing cheap cars and is
targeting the lower-middle and middle income group consumers.
• Permission given by the Government to the overseas Pakistanis to import used cars in
Pakistan.
IFE MATRIX R
Strengths Weight Rat Score a
Weaknesses Weight t Score
1 Competitive pricing. 0.03 2 0.06
6 Elegant body features. 0.05 2 0.1 braking system of the car has been
updated to ABS but still the
7 Comfortable ride. 0.03 4 0.12
8 Luxurious car interior. 0.09 3 0.27 body rolls when the brakes are applied
9 High goodwill. 0.07 4 0.28
at high speed.
1
0Prestigious car history. 0.06 3 0.18
Japanese origin, the product The cars steering is a bit light and the
quality is of international 5 driver cannot feel the road. 0.03 3 0.09
standard.
1 3.03
EFE MATRIX
1
Threats
Swift competition from other manufacturers’ mainly Japanese
W
0.08
R
3
S
0.24
Making a sporty version of the 2 High oil prices resulting in decrease in demand of fuel thirsty 0.09 3 0.27
car just like the CIVIC TYPE-R, sedans. But the fuel Consumption of Toyota Corolla is fairly
this is the faster racing version of decent.
HONDA CIVIC having 200bhp
and a sports body frame.
3 Global inflation due to increase in population and high oil prices 0.07 2 0.14
4 Increase in demand of other cars may result in downward trend 0.06 2 0.12
of the brands goodwill.
Extra market can be captured by
introducing Company fitted CNG
Kitts in the car. 5 Lower prices of Korean car manufacturers may be a threat in 0.12 3 0.36
2 0.2 4 0.8
the future. But presently Korean cars are not making a big impact
in the market because of reliability and resale problems.
1 2.91
Competitive Profile Matrix CPM
Critical Success Factor Weight Rating Score Rating Score Rating Score
+ DOGS
CASH COWS SE Saloon
2.0D Saloon
Altis
The McKinsey / General Electric Matrix