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Fact Sheet - qp undergarments

qp FACT SHEET
FOUNDER & CEO: Asad Aftab Iqbal
ESTABLISHED: 2009
HEADQUARTERS: United Kingdom
PHONE: +44 (0) 2895680025
EMAIL: info@qp4men.com
WEB: www.qp4men.com
CONTACT PERSONNEL
For general enquires about qp undergartments for men™, you can email us at: info@qp4men.com

For information about media relations, PR or marketing, please contact:

Mr. Asad Aftab Iqbal
aai@qp4men.com

For product details, sales and distribution, please contact:

Mr. Alexander H. Grosskord
alex.g@qp4men.com

If you wish to send correspondence by post, please use the following addresses

POSTAL DETAILS
Head office & Warehouse
qp Undergarments
TDS
Kilbride Road, Doagh
Co. Antrim BT39 0QA
United Kingdom
Ph: +44 (0) 2895680025

Regional office
Borialas Enterprises
12 Model Town
Sialkot, 51310
Pakistan
Ph: +92 300 861 3092

“qp” and all related marks are Copyright © Borialas Enterprises

 All material © Borialas Enterprises
Company Profile - qp undergarments

Borialas Enterprises was established in 2004 with the sole purpose of developing and nurturing creative business
ventures adhering to the company’s philosophy of “Artistic Commerce”. BE has an array of brands operating in a
diverse range of markets. Merging aesthetically sound design with technologically functional products, BE has set
new standards of quality in the markets that we are engaged in.

All our subsidiaries operate as independent business entities. Each website mentioned below has its own
hierarchy of staff based in the related country. This ensures that only domain experts are at the helm of each
business which results in optimum business output. List of our brands and their related websites are as follows:

RAGE FIELD HOCKEY

RAGE® Hockey launched in 2004 is one of our oldest and most successful brands. RAGE Hockey brought a fresh
design intensive approach to an otherwise stagnant industry. Having the most extensive web presence than any
other brand, RAGE® is now the fastest growing brand in the industry.

www.ragehockey.com
www.ragehockey.biz
www.ragehockey.co.uk
www.ragehockey.us
www.ragefieldhockey.ca
www.ragehockey.eu
www.ragesports.biz
www.ragefieldhockey.com

MRB
Expanding on our success and expertise in field hockey, we launched MRB in March 2009. Based on a unique
community based model, we have leveraged all our knowledge systems at the disposal of the public allowing the
consumer to be the initiator of the supply chain.

www.myrage.biz

JELLYFISH DESIGNS
Launched in 2006, JD is a leading software & design house in Pakistan with offshore offices in Australia, UK and
USA.

www.jellyfish-designs.com

qp UNDERGARMENTS FOR MEN

‘qp’ is our newest and perhaps the most promising venture yet. Already we are receiving tremendous feedback
from customers around the world. The brand is already making waves and we would like to invite you to explore
the prospect of stocking and selling ‘qp undergarments for men’.

www.qp4men.com

“qp” and all related marks are Copyright © Borialas Enterprises

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Brand Profile - qp undergarments

Dedicated to men everywhere, the qp brand is a celebration of the intrinsic playful and rebellious nature of men.
It’s about that uninhibited freedom that makes us masters of our destiny and agents of change. Unabashed,
ambitious, aggressive, confident in what we are; ‘qp’ stands as a symbol for the modern man, witty, quirky,
attractive, bereft of pretense and expectations, taking the world in stride.

“qp” is not necessarily an acronym of anything, it’s the shape of the words q and p joined together that we think
gives off a rather quirky edge to the whole thing! “qp undergarments” is all about this tongue in cheek approach,
implying a double meaning in all aspects of its presentation, from its innovative triangular packaging, marketing
copy to the visual content.

Delivering a world class product is about having the right mix of people. From our state of the art production
facility in Guangdong China to our designers in the UK, the people involved are passionate about the brand and
that belief is translated as a qualitative difference in all aspects of our products.

POSITIONING
‘qp’ is every man’s brand. We would like to position the brand in such a way that it’s accessible to the majority,
reflected by our honest pricing structure. We believe in offering excellent value for money, the designs, concepts
& the brand experience is just the premium on top. Our product range caters to a wide variety of preferences,
stamped with our added funky signature styling of course. So any man with a tad of sophistication and a bit of
humor looking for anything from the classic white brief to pink trunks; we have something for everyone.

MARKETING
Marketing for us is not only about introducing a product but more about creating relationships. What better way
to open avenues of interaction with people than to leverage the innate capacity of the internet. We intend to focus
the majority of our marketing efforts in creating attractive social media hotspots fueled by creative viral content.
Keeping with the theme of this brand, we would be developing and supporting content under 3 primary
categories namely humor, lifestyle/entertainment and health/social issues related to men. We hope to attain and
then retain interest by providing something of value and thus trying to make ‘qp’ fittingly the “Symbol of
Manhood”. Apart from this novel approach we plan an aggressive foray into the conventional and present a well
rounded image of the brand.

PRODUCTION
As a socially responsible company, we take great care that we and our production partners adhere to the strictest
of social, ethical and environmental standards. We are fortunate to have production partners in China that have
years of experience working with some of the top brands in the world, our production partners are Oeko-Tex
Standard 100, SA-8000, ISO9001 and ISO14000 compliant. This ensures that the products that we provide are safe
and do not leave a harmful footprint in the least. To this end we take regular audits and are open for inspection.

Delivering the best is always easy when you are working with the best. Our production facilities are based
primarily in China. With in-house R&D facilities and dedicated quality control personnel, we feel confident when
we promise you the best quality products and on-time delivery, every time! Our production capacity allows us to
handle orders of all sizes. Typical production timelines range from 45-60 days. To receive our product pricelist and
for any questions, you are welcome to contact us at info@qp4men.com and it would be a pleasure to be of
assistance to you.

“qp” and all related marks are Copyright © Borialas Enterprises

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Management Bios - qp undergarments

Asad Aftab Iqbal aka. The Boss

CEO
Asad Aftab Iqbal is a true Entrepreneur. His creativity and passion to create
a business, to evolve a brand, to challenge the norms, to understand the
changing market dynamics in this day and age has always been very
concrete. Asad has been deeply involved in all facets of this brand from
conception to completion.

Mihai Crisan aka. Crissum

Director Media
A photographer par excellence, his involvement in the brand has resulted in
a new creative dimension. His unique aesthetic sense and grasp of modern
media applications make him an invaluable asset for the qp brand.

Alexander H. Grosskord aka. Alex

Director Sales
A salesman who believes that going out of the way for customers is the
right way to go. Alex’s stern dedication to ethics and an easy going manner
is an inspiration for the entire team. His years of experience in business
development in many countries is an added plus that he brings to the
team.

Jahanzaib Malik aka. Zaib

Art Director
Perhaps the most important ‘cog’ of the system. Zaib’s dedication is only
surpassed by the quality of his design skills. He is a regular contributor on
many design forums and has won many accolades for his consistent quality
of work.

“qp” and all related marks are Copyright © Borialas Enterprises

 Front
Height : 8.0”

The trian Side

gular con
struction
denotes
the phal
lic Greek
symbol o
f manhoo
d

Width : 4.5”

Breadth : 2.5”
Aesthetically elegant design and layout

Material: 230 micron PET Plastic

Back
Size chart, care instructions and other important info on the back

Transparent plastic window

Funky yet easy to operate opening mechanism
*These are actual photographs of the packaging, the 3D panels have been added for visual presentation purposes