Documente Academic
Documente Profesional
Documente Cultură
BRM-Research Paper
Submitted by:
Roma Afridi
Amna Mahmood
Madiha Riaz
Shahbaz Ali
Submitted to:
Sir Gulfam Khalid
Date:
DECEMBER, 2008
Abstract:
Companies are expanding their boundaries from the country of their
origin to the evolving markets in developing countries which have been
referred as emerging markets. With the increase of competition in the
emerging markets, companies introduce new tools in order to compete
and being stable in the dynamic environment. CSR (Corporate social
responsibility) is one of them.
Organizations are emphasizing more on CSR applications in order to
have better workforce that will contribute to achieve their competitive
advantage as well as their long term goals.
Introduction:
Research objectives:
Presentation questions:
Literature Review:
Influencing Factors:
Sen, Sankar & Bhattacharya (2001) examined when, how, and for
whom specific Corporate Social Responsibility (CSR) initiatives work.
These researchers studied Employee' CSR responses and the means
Approaches to CSR:
The scale and nature of the benefits of CSR for an organization can
vary depending on the nature of the enterprise, and are difficult to
quantify, though there is a large body of literature exhorting business
to adopt measures beyond financial ones (e.g., Deming's Fourteen
Points, balanced scorecards).
The definition of CSR used within an organization can vary from the
strict "stakeholder impacts" definition used by many CSR advocates
and will often include charitable efforts and volunteering. CSR may be
based within the human resources, business development or public
relations departments of an organization, or may be given a separate
unit reporting to the CEO or in some cases directly to the board. Some
companies may implement CSR-type values without a clearly defined
team or programme.
The business case for CSR within a company will likely rest on one or
more of these arguments:
Human resources
CSR can help to improve the perception of a company among its staff,
particularly when staff can become involved through payroll giving,
fundraising activities or community volunteering.
Risk management
Brand differentiation
License to operate
Telecommunication:
Mobilink
Mobilink is giant is this the reason that they are still expensive as
compare to other companies like Ufone and Warid Tel. As people relay
on Mobilink services that’s why Mobilink still charging high rates
people specially business class hesitate to switch to other cellular
company.
Mobilink is major cellular company and will stand in first place many
years to come yet there will be more need to emphasis on CSR.
Warid:
Ufone
Ufone is having the lowest call rates and best packages for its
subscribers and so called a customer oriented cellular company which
is an important aspect of CSR.
Telenor
Telenor can be called a little brother of Ufone (even though they are
not related). Their sound clarity is really excellent. Their GPRS is a fast
Proposed methodology:
Demographics:
3) Educational Attainment:
a) Intermediate as 1 b) 14 years as
2 c) 16 years
as 3 d) 18 years as 4 e)
20 years as 5
d) Separated as 4 e) unmarried as 5
5) Type of employment:
a) Self employed as 1
b) Employed on contracted basis as 2
c) Employed on permanent basis as 3
8) Questions:
a) Strongly agree: 1
b) Agree: 2
c) Neutral: 3
d) Disagree: 4
e) Strongly Disagree: 5
Questionnaire:
Dear sir/madam
9. Type of employment
a) Self-Employed
b) Employed on On-Contract Basis
c) Employed on Permanent Basis
13. Does your job require you to work extra hours? a) Yes
b) No
14. Are you paid for overtime work hours? a)
Yes b) No
15. Your approximate monthly income:
__________________________
1 2 3 4
o Pollution prevention (e.g. emissions 5
strongly agree neutral agree
to air and water, effluent discharges, strongly
noise)? agree
disagree
1 2 3 4
o Protection of the natural 5
environment? strongly agree neutral agree
strongly
agree
disagree
o Sustainable transport options?
1 2 3 4
5
strongly agree neutral disagree
strongly
agree
disagree
Evaluated result:
Compa
Work Environm Market Communi ny Correlati
place. ent policy. policy. ty policy. values. on
M M M M M
18.650 15.2711
8.225 12.02813 63 22.18075 3
5 4.75 6.15 6.98 5.72
11.178 10.5386
6.714286 57 13.72321 9
8.6 7.325 10.785 12.742 9.863
15.2 11.775 19.195 22.634 17.201
9.4 7.925 12.065 14.278 10.917
7 6.125 9.225 10.87 8.305
9.8 8.225 12.405 14.486 11.229
2.0357 2.36830
2.75 2.392857 14 2.294643 4
1.8958
1.5 2.083333 33 1.869792 1.83724
6.4 5.8 7.84 9.208 3
1.9285 2.45089
2.75 2.964286 71 2.160714 3
4 4 4.4 4.88 4.32
1.6666 1.92187
67 2.333333 1.75 1.9375 5
12.4 9.675 10.415 12.298 11.197
1.2142 1.33482
1 1.857143 86 1.267857 1
5.6785 8.31026
11.75 8.964286 71 6.848214 8
9.26666
15.6 12.2 0 9.266667 7
5 4.625 6.525 7.63 5.945
5.4 4.55 5.19 6.028 5.292
1.9285 2.45089
2.75 2.964286 71 2.160714 3 1
Interpretation of survey:
After getting all the results the survey has shown that company policy
is an independent Variable according to which an organization makes
its other policies. The result interpreted by getting correlation shows
the strong interlinked relation among all these policies made by an
organization.
Conclusion:
the firms have understood the CSR concept but also considers it as
an important element of the rapid organizational growth.
References: