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Mudawanat: All About Blogging

Sophie Burns
Managing Director / User Experience and Design

December 12, 2009

Doha, Qatar
With Us Today
Raouf Shabayek, Blogger

Mohamed Talal Badawi, Senior Web Developer & PM


Royal Commission for Jubail & Yanbu

Shabina S. Khatrisi, Freelance Journalist

Ammar Mohamed Khaled


Al Jazeera Talk

Ahmad Hamzawi, Head of Engineering


Google Inc, Middle East/North Africa
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Workshop A

Find Your Voice:


Creating an Effective Blog
on Anything & Everything

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photo credits: istockphoto, hugeinc
Survey the Landscape

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Survey the Landscape


1 Goals / Objectives
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2 Audience Research


3 Competitive Analysis
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4 Communication Strategy

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Publishing Considerations

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Publishing Considerations

1• Authorship & Frequency


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2• Editorial Workflow

3• Branding
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4• Policies

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http://about.skype.com/brand

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Publishing Considerations

1• Authorship & Frequency


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2• Editorial Workflow

3• Branding
2
4• Policies

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Social Policies

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Technology Options

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Technology Options


1 Platform
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2 Location


3 Features
etc.

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CommentsArchives
Blog Roll Trackbacks
Syndication About

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Marketing Plan

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Marketing Plan

1• Microblogging
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2• Guest Bloggers

3• Distributed Presence

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Survey the Landscape

Publishing Considerations

Technology Options

Marketing Plan

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ACTIVITY

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Thank you!

Sophie Burns
Managing Director
User Experience & Design

sburns@fourmone.com
www.forumone.com

Blog: uxd.forumone.com
Twitter: @sophieci

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