SL. No. Topic Page No.

i. Executive Summary 1
ii. Company Profile 2
iii. Company Background 3-7
-Overview of the Furniture Bangladesh
3
-Name of the business
3
-Potential of this Venture
4-7
iv. Products and Services 8
v. SWOT Analysis 9
-Strength 9
-Weakness 9
-Opportunities
9
-Threats 9
vi. Competitors Position 10
-Competitors and type of competition
10
-Competitors' strengths and weaknesses
10
-Competitive advantage
11
vii. Management Team 12-15
-Roles and Responsibility of Managers of the
organizations 12-13
-Policies and procedures of HR
13-14
-Compensation Packages
14
-Efficient Management Policy for Wood Land
14-15
viii. Management Hierarchy 16
ix. Action Plan 17
-For Initiating the Business 17
-For Achieving Business Objectives 17
x. Capital Requirement Plan 18
xi. Financial Aspect of Project 19-25
-Important Assumptions
19
-Sources of Financing
19
-Government Support
19
-Means of Finance 19
-Debt Equity Ratio 20
-Pro-forma Income Statement
20-21
-Pro-forma Balance Sheet
22
-Ratio Analysis
23-24
-Break-Even Analysis 25
xii. Operating Plan 26-29
xiii. Marketing Strategy 30-37
-Local Marketing Strategy
30
-Branding 30-
32
-Product Life Cycle 32-
33
-Bases for segmentation
33-34
-Government Intervention on Pricing
34
-Advertising & Promotion
34
-Promotional Cost (Approximately) 35
Table of Contents