Ethical Bribes: 10 Most

Effective Client Attraction

Device Giveaways

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 One of the quickest ways to build
your email marketing list is by
creating an ethical bribe, also
called a client attraction device.

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 This giveaway entices your
visitors to sign up for your email
list because they want to access
your solution to their problem
proffered in your email list opt-in
box.

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Two most important characteristics of
an effective client attraction device:

• Provides the solution to at least one of the

problems of the target market and utilize the
keywords that the target market might use
when seeking this type of solution.
• Has a high enough perceived value that
visitors would be willing to pay for it if it were
for sale.

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The wrong way to create a Client
Attraction Device:

• Giveaway containing long reiteration of a

problem, with the solution being available
for purchase on the web site
• No real content or solutions are shared

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 Here are 10 ideas that you can
use to package your
information into a valuable
ethical bribe for your web site

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Tip #1: Audio of a Presentation

• Hold a teleclass on a particular topic

• Record a presentation with audio
recording software on computer

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Tip #2: Interview of an Expert

• Request to interview a noted expert in the

target market
• Ask the expert questions
• Record the interview and transcribe to
create a two-part giveaway

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Tip #3: Special Report or Ebook

• This PDF report runs between 2-5 pages

• Create by writing an article of 1500-2000
words
• For an ebook, combine several articles or
topics to make a more complete overview
of a topic
• Format it to be easily read
• Add a bio and upsell page

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Tip #4: Checklist
• 1-2 page PDF file that walks someone
through a to-do checklist to complete a
task
• Outline the steps required to complete a
particular task
• Insert a checkmark box in front of each
task

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Tip #5: Video

• Create a tutorial video using video screen

capture software
• Record yourself answering questions or
presenting a topic with an inexpensive
video camera
• Upload it to your site or to one of the video
hosting sites for viewing

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Tip #6: Software

• Hire a programmer to create a simple

piece of software
• Buy a license for some inexpensive
software

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Tip #7: Rolodex (Resources) List

• Create a list of vendors you recommend to

perform certain tasks
• Create a list of these providers in a PDF
document.

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Tip #8: Templates

• Templates are time-saving devices that

prevent the prospects from having to
reinvent the wheel
• Package together templates that you
regularly use, like templates for telephone
follow up calls, emails, email newsletters,
to-do list and budgets
• Use as a model for developing own
version

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Tip #9: Worksheet/workbook

• Deliver in a format where the prospect can

jot down ideas, answer questions, or
brainstorm
• Create a document with a series of
questions and space to answer the
questions

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Tip #10: Ecourse

• Deliver information over a specific amount

of time via email
• Can last as short as 3 days or as long as 52
weeks
• Determine the number of points to discuss
the topic
• Create an email that thoroughly explains
each point
• Put the emails together in a sequence in
your email marketing program

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 If you simply request visitors to opt into
your ezine list or your blog list, you're
not maximizing the work that your web
site can do for you. Add a client
attraction device to your opt-in box and
watch your list grow!

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Learn the 9 Internet Marketing Secrets that Help
Introverts Get More Clients (and Make More
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Sacrificing Your Introverted Soul!
If you’re frustrated, confused, and think you’ll never be successful
in getting clients online, you need to enroll in this free ecourse.

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