Documente Academic
Documente Profesional
Documente Cultură
SUBMITTED TO
Ms.Swarna Bakshi
(MENTOR)
SUBMITTED BY
Anchit Gautam
BATCH:2007-2010
ROLL NUMBER:C-06
2
METHODOLOGY OF RESEARCH:
3) Tools used:
SCOPE OF STUDY:
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reinforce the fact that retailing is not a new deal. This industry is
shopping malls, super markets, chain stores, and like. In the last
TABLE OF CONTENTS
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Certificate of Originality ii
Signatory Page iii
Thesis Approval Letter iv
Synopsis v
Acknowledgement vii
Introduction to Retailing 1-2
Retail Marketing Mix 3
Importance of Studying Retailing 4-6
Changing Customer Mindset 7
The Industry Structure 8-11
Company Profile 12-35
Drivers of the Industry 36-39
Field Study 40-50
Research 0bjective 51
Research Methodology 52
Findings of The Survey 53-62
• Comparison Across Types of Retailers 59
• Establishing A Retail Store 61
• Analyzing Customers on Life-Style Concepts 62
Conclusions 64-65
Bibliography 66
Annexure 67-68
INTRODUCTION TO RETAILING
Retailing involves
organizational objectives.”
even bike and car showrooms. Still retailing may or may not
consumers.
customer satisfaction.
strategies that will satisfy the retail target market). The elements
whole activity.
Services Profit
Promotion Distribution
Advertising Logistics
such a retail strategy mix benefits consumers and producers and yields economic
utility.
Hence we reinforce the fact that retailing is not a new deal. This
shopping malls, super markets, chain stores, and like. In the last
the largest 100 retailers in the world generated over $1.1 trillion
in revenues.
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per capita in the world but has the lowest retail space per capita
smaller than 500 sq. ft. in area 3. There are about 3 million
account for about 20% of the total $8 trillion retail market in India
Organized Retailing
Feb 2000)
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presence independently).
COMPANY PROFILE
GURGAON MALLS
Gone are the days when one had to rush from one shop to
transforming the entire map of the city right since their inception.
has been longing for some action so far. With apparent similarity
Gurgaon shopping malls save upon lot of money and time. If this
progress steadily remains on the track for the next few years, the
in Gurgaon to follow.
offerings.
the Tatas with Trent, the Piramals with Crossroads the Rajan
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on.
At that time, the mall was abounding with exclusive names like
And the evolution is still on. The Trents and the Crossroads soon
proved with their high prices that, they were not for everyone and
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when the climbdown started it became clear that this is not the
Says Big Bazaar MD Kishore Biyani: "On the list of top retailers
store that, ideally, stocks 60 per cent food and 40 per cent non-
food items.
stay low and they are able to function like discount stores.
managing the supply chain and even a discount store like the 70-
goods.
competition.
around 22,000 clients each day with daily sales of Rs 25-30 lakh
health and beauty product stores in Delhi. The three will invest
will buy out the real estate for all the proposed hypermarkets and
will later rent out a major portion and also take a cut in margins.
hypermarkets.
New retail brand that entered India in year 2001 was the ?8-
and Delhi. M&S, known for its discounted pricing in countries like
the UK, has ventured into India through the franchisee route in a
in for fancy pricing and may find the going tough, say retail
industry experts.
attention had been focused on the mall boom close to 220 malls
Industry watchers are taken aback by the speed and ease with
others into action and the top 10 players in the modern retail
will be made in the top 150 cities, though impact would be visible
whom are finalising their retail plans while global players like
years.
for his FieldFresh Foods Pvt Ltd with the UK-based Tesco to set
wait for the Indian government to drag its feet on the issue of FDI
Indian operations.
that Reliance Retail will make on the groceries and fresh foods
investments required.
Sources say the large FMCG players like HLL, ITC, Dabur and
India.
countries worldwide and has 47.8 per cent of the group's sales
India revealed that the Indian retail sector is worth $210 billion
and is expected to grow at between five and seven per cent per
outlets in the next eight months and is targeting to open 100 Big
Rs15 crore on each outlet. The size of the outlets ranges from
40,000 square feet to 1.7 lakh square feet. The company has
invested about Rs16 crore for setting up the new retail outlet in
Big Bazaar
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Founded 2001
Industry Retail
Website http://www.pantaloon.com/bigbazaar.htm
futurebazaar.com.
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Future Group
near future.
CORPORATE STATEMENTS
evolve.
• Future Group, will not wait for the Future to unfold itself
• Their customers will not just get what they need, but
success stories.
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• They will not just spot trends, but will set trends by
needs of tomorrow.
Group Vision
manner.
Group Mission
masses.
renewed ambition.
Core Values
business.
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relationships.
challenges.
nature.
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Major Milestones
1992 Initial public offer (IPO) was made in the month of May.
2001 Big Bazaar, ‘Is se sasta aur accha kahi nahin’ - India’s first
hypermarket chain launched.
2004 Central – ‘Shop, Eat, Celebrate In The Heart Of Our City’ - India’s
first seamless mall is launched in Bangalore.
Group enters into joint venture agreements with ETAM Group and
General.
Footmart Retail
GJ Future Fashions
industry.
Accepting the award Biyani said, "It would have been more
consumers."
Biyani also said, "We can take a person out of India but not
Retail India Ltd is the unanimous choice of the jury for the
excellence.
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2006
Boticario.
lives of consumers
2005
lives of consumers
2004
2003
Indian Express Award
building
RESEARCH 0BJECTIVE
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versa.
in sales volume.
RESEARCH METHODOLOGY
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a. Books
b. Newspapers
c. Magazines
CONCLUSIONS
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the poverty line so there are the many factors which effect
unbranded products.
BIBLOGRAPHY
JOURNALS:-
• Business today
• Business world
• India today
WEBSITES:-
• www.google.com
• www.vishalmegamart.com
NEWSPAPER:-
• Time of India
• Economic Times
• Daynik Jagran.
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