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1970s
• Integration of some aspects of financial
subsystem – recovery, cash flow
• Focus on activities of inbound logistics until
considered to be vendors’ concern
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1980s
• Concept of Logistics as a management function,
internally integrating all activities of inbound
and out bound logistics
• Focus on logistical operations
• Application of TQM, TPM & JIT philosophies
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1990s
Gradually concept is encompassing entire value
chain as Supply Chain Management due to
external integration
• Henry Ford’s [early 1890s] concept of mutual
dependence of firms in a value chain
• Idea of control on entire supply chain for
improving product delivery
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Supply Chain Management
• Scope - Source of raw materials to end user - all
upstream & downstream organizations & linkages
• Concept of supply chain as a pipe line
• How is this created in business? - External
integration
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• Main objective - Supply chain profitability by
value creation
• Focus - End User
• Origin - extension of scope of logistics
management
• A set of several subsets
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• Definition - Management of upstream and down
stream relationships with suppliers and customers
to deliver superior customer value at less cost to
the supply chain as a whole - Ref to Bardi
page#15
How SCM creates value?
• Breaking the organizational barriers
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• Sharing of sales information in real time
• Inventory visibility
• Reduces inventories by reducing uncertainties
• Compresses value chain by slashing lead-times
thereby quickening cash flow
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Subdivisions of logistics management [The
Management of Business Logistics by Coyle,
Bardi, Langley Page # 39]
Business Logistics
• Procuring, moving and storing of R/M and
transporting, warehousing and distribution of F/G
• Facilitation of relevant manufacturing and
marketing
• Making finished goods available to the customers
in the market
10
• Procuring, moving and storing of agricultural
products
• Providing competitive edge in commodities
market
Event logistics - The net work of activities,
facilities and personnel required to organize,
schedule and deploy the resources for an event to
take place and to efficiently withdraw after the
event
11
Service logistics - the acquisition, scheduling
and management of the facilities/assets, personnel
and materials to support and sustain a service
operation
Military logistics - design and integration of all
aspects of support for the operational capability of
the military forces [deployed or in garrison] and
their equipment to ensure readiness, reliability and
efficiency
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Logistical mission
[Logistics & SCM by Martin Christopher, Page
# 13, L/M by Bowersox Page #9]
• Achievement of business objectives at minimum
logistical cost [delivering- QCD expectations of
customers at minimum logistical costs, i.e. creating
customer value at minimum cost
• Set of goals to be achieved at a particular type of
market responsive to competition
13
• Mission focus is on out put of the system
• Logistics Mission is achieved by ‘single plan’
for the entire organization
• Mission of logistics is providing a means by
which customer satisfaction is achieved
14
LOGISTICAL MISSION
Inventory
Mgt Warehouse
Info
Transp M/H
Packg
A Customer service goals
[QCD]
High value At market type A
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Inbound logistics
• Procurement operations in procurement cycle
• potential avenues for reducing systems costs
• value of inventory is low
• trade off between cost of maintaining inventory in
transit and low cost transport exists
• Input Intensive? Output Intensive?
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Inbound logistics - continued
Order
Sourcing placement
& expediting
Vendor
(Supplier)
Receiving Transportation
17
Outbound Logistics
• Value added goods are to be made available in
the market distributed through the network of
warehouses and retailers’ shops
• Value of the inventory is very high as during
conversion value is added
• Input Intensive? Output Intensive?
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Outbound Logistics - continued
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Logistical cost analysis
Conventional Approach
• Focus on function
• Conventionally costs of logistical functions are
apportioned
• Impact of decisions at function level on the
system is not considered
• Cost information tends to get hidden [pushed
under the carpet] out of fear that it may highlight
functional weakness
• Cost in no man’s land is never owned
20
• Cost cutting is fragmented so doesn’t reduce
system cost
• Customer dissatisfaction, competitive edge is
lost by the organization
21
Total cost approach
Modern approach to logistical costing
• Focus on reduction of cost of output of the
system [product delivery to customer]
• Provides competitive edge to the company
• Reveals several trade off points in the system &
further areas of improvement
Transportation - Inventory
Warehousing – Customer service
FTL/LTL and cost of transportation
FTL/LTL and cost of inventory
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Mission based costing
[budgeting approach] in logistics
• Input focused costing Vs Output focused costing
• Mission goals and costs are set
• Functional inputs are worked out to meet the
system deliverables
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transportation
Ware housing
Customer service
C1
Mission 15 5 5 goals [QCD]
=Rs. 25/-
A At market type A
C1 Customer service
Mission =Rs. 100/- goals [QCD]
B 45 35 20 At market type B
Customer service
Mission C1 goals [QCD]
=Rs. 30/-
C At market type C
10 10 10
70 50 35 Rs.155/-
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Activity Based Costing
All logistical activities involved in product
delivery are identified and resource consumption is
calculated
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Interface with marketing
PRICE
LOGISTICS
PRODUCT
MARKETING
PROMOTION
PLACE
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Interface with marketing
• A common wall,surface or area with another
body, concept or function - area of common
interest or concern
• Four Ps of marketing and logistical interface
• Price - marketing can re offer the price to beat
the competition with superior logistical support
• Product & Packaging- size shape &
weight/volume ratio of the product has major
impact on logistical cost
# Gillette story of floor displays
27
Promotion - promotional strategies of marketing
need to be decided by working closely with
logistics
# Push/Pull strategy
Place - whether to distribute through wholesalers
or through retailers is a marketing decision with
impact on logistics
# wholesalers’ demand & retailers’ demand
Customer Service - another area of interface
between marketing & logistics
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Interface with
operations
SHORT RUNS
LOGISTICS
SEASONAL
DEMAND
OPERATIONS
SUPPLY SIDE
INTERFACE
PACKAGING
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Interface with operations
* Short production runs
• Very strong logistical support is needed to
operate Just In Time
• Short runs lead to inventory reduction
* Seasonal demand
• Inventory should be mutually accepted
* Supply side interface
• Prevent shortages
* Packaging
• Protective packaging
• Third party alternatives
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Role of planning in logistics management
• Role of planning is central to logistics
management
• Mission of logistics is to achieve
desired levels of service and quality at lowest
possible cost.
• Logistics makes one plan, that replaces
traditional concept of planning in pockets
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Importance of 3Cs & Logistics
“C” customers
Look for value
Value [benefit] at lowest Value
price
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What can Logistics do?
SAD OK
LOW
COST LOW
HIGH
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Attributes of Logistics Department
# Scope is wide spread- functions of logistics are
spread across various stages of value chain in the
organization
# Provides interface between marketing and
customers, marketing and operations, operations
and supplier
# Provides competitive edge to business in the
current environment
# Handles flow of information and materials
# Large avenue for cost reduction
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# Cost advantage and value advantage
through logistics
Cost advantage through logistical cost
reduction
Value advantage through superior customer
service
# Value added role of logistics in delivering
utility value
Form utility
Time utility
Place utility
Possession utility
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PRODUCTION
Form Utility
LOGISTICS MARKETING
Place & Possession
Time Utility Utility
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Integrated Logistics
Integrated logistics is a result of evolution
Factors responsible for the evolution
Consumer awareness 1960s
Introduction of computer 1960s
Global recession of 1970s & 1980s
JIT manufacturing 1980s
Integrated logistics evolved from the status of
“economy’s dark continent” in early 1960s to a
crucial management function of today
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Evolution is a result of following significant
developments
Internal integration
Single plan concept
Integration with other management functions
Integration of Logistics [infrastructures] of
Services and Products - Infrastructure for logistics
of product & infrastructure for logistics of service
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Logistical competency
What is logistical competence?
Capability (required standards) for performing
logistical functions
Internal integration
Integration with logistical management
Coordinating information and inventory flows in
logistical network
What is Logistical competency?
Level of performance of logistical functions
Relative assessment to ascertain competence
to perform logistical functions
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It is a strategy to provide a superior service at a
total cost below industry average
Its aim is to view how logistics can be exploited
as a core competency so that it fits into a firm’s
overall strategic positioning
Performing integrated logistics
Definition: Logistical Competency is the relative
assessment of a firm’s capability to provide
competitively superior customer service at the
lowest possible total cost
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Logistical competency
Inventory flow
Information flow
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particulars Logistics Supply chain
management management
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focus L/M tries to take the product SCM focuses on value
to the consumer at minimum creation in the supply chain.
logistical cost. Hence it is Hence this is customer
supply driven. focused or demand driven.
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