Presentation on rural marketing strategy of Coca Cola Presented by: - Presented to:Rural Marketing Scenario « Most of the MNCs came to India in 90s after the opening up of the Indian economy in the year 1990. «According to industry estimate rural india accounts for 74% of population and 58% of Indian disposable income. «Affluence in the rural market is growing: agricultural output is increasing, demand for the handicraft work is increasing in local as well as foreign market.«According to data compiled by the National Council of applied Economic Research Rural India now accounts for the 70% of toilet soap users, and 38% of two wheelers come from India. « Atlanta Based Coca cola company is one of the first global majors to have spotted the potential spin offs from the country's rural market. « It has perfected a unique supply chain to cater to india's vast rural markets hinterland.