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In this case the managers of the three business units (CMG, CAG and LAS), have
a close control over their products and are able to bring faster respond to any
change that may be required in the product to fit it to the respective
environment. The manufacturing and the sales strategy are also largely
standardized and centrally directed. The product manager performs the liaison
role to enhance horizontal linkages and as well as enable the managers to get
regular feedback on their products. Owing to the large size nature of the
organization it is able to reap the benefit of the economies of scale and scope.
HIGH
Forces
for
Global
integrati
LOW
Stages of life cycle:
Strategy
b) The advertisement is done on a very small scale, but much of the promotion
is one through one to one sales. Buyers who are mostly scientists are also
invited to the site for a preview of the products.
d) Price is not a factor and the products are mostly sold at premium.
A look into the Porter’s Competitive Strategy model will tell us that Agilent
technology is a differentiator
COMPETITVE
SCOPE
Low Cost Uniquenes
. COMPETI s
TVE
According Broa
to Miles and Snow strategy Agilent technology will be categorized as
Advantag
an Analyzer,dfor the following reasons.
e
a) Owing to its technology and industry type, Agilent technology has large
numbers of standardized products while simultaneously coming up with
new innovations and cutting edge products.
b) The products prices and technology are so designed to fit a wide spectrum
of customers
Narro
w
Global product Divisional structure with a Corporate office at New York. Page :
132 Global
Changes in structure
Size of firm:
16000 - Agilent being a big firm. Number of employees, Large, Eco of scale,
global reach. Impact of technology confined to unit level- Operate in all the
scales. Woodword;s classification. page number 402
Strategy:
Miles and Snow: Analyzer: stable system – business unit maintains a stable
business while, innovating in the periphery- a balance of products for a more
stable market and also a dynamic product for newer markets.
Product 1(name)
Product 2
Product 3
Marketing
Telecom
At a global its
1. Overall corporate structure – hybrid – pros and cons(lets pick only related
ones from book)
2. Product based structure- pros and cons(lets pick only related ones from
book)
3. Sales team structure-draw diagrams and explain its division
4. Pooled resources- AEO
Innovation- given in the website agilent research labs – get some basic info and
mix with details in book
Change in structure
http://www.agilent.com/about/newsroom/presrel/2009/02sep-gp09021.html
http://www.agilent.com/about/newsroom/presrel/2007/12jun-gp07016.html buy
out