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Credit Card Company Balanced Scorecard Example Strategy Map (simplified) financial strategic objectives performance measures initiatives customer increase market share internal process increase Economies of scale Efficiencies Effi I I Learning and Growth Optimize Workforce Improve Use of Technology Increase Workforce f knowledge and skills improve card offerings improve brand image.
Credit Card Company Balanced Scorecard Example Strategy Map (simplified) financial strategic objectives performance measures initiatives customer increase market share internal process increase Economies of scale Efficiencies Effi I I Learning and Growth Optimize Workforce Improve Use of Technology Increase Workforce f knowledge and skills improve card offerings improve brand image.
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Credit Card Company Balanced Scorecard Example Strategy Map (simplified) financial strategic objectives performance measures initiatives customer increase market share internal process increase Economies of scale Efficiencies Effi I I Learning and Growth Optimize Workforce Improve Use of Technology Increase Workforce f knowledge and skills improve card offerings improve brand image.
Drepturi de autor:
Attribution Non-Commercial (BY-NC)
Formate disponibile
Descărcați ca PDF, TXT sau citiți online pe Scribd
Increase Improve Share • Brand Program Market Brand • Improve Brand Awareness • Expand into Image Score Europe Share Image
Internal • Increase • % Decrease in • Acquisition
Process Economies of Redundancies Integration Improve Scale • Revenue from Program Increase Marketing Efficiencies New Card • Expand Luxury Economies Improve • Improve Card Programs Card Program of Scale Card Offerings • Marketing • New Marketing Offerings • Improve po e Performance e o a ce Campaign Effi i Efficiencies i Marketing Audit Score
Learning & • Optimize • Productivity • Staffing
Growth Workforce Index Optimization • Improve Use of • Technology Analysis Increase Technology Gap Analysis Improve • • Online Billing Optimize Workforce f I Increase S Score Upgrade Use of Knowledge Workforce • Training Workforce Knowledge & Effectiveness • Service Technology & Skills Skills Index Training