How much would you pay for these brands of pe

S.No. Respondent Name Unbranded Airtel Vodafone

1 Varun 5 5.1 5
2 Sampat 2 2 2
3 Rohit 5 6 6
4 Sonam 2 4 5
5 Shantu 3 15 17
6 Nabendu 10 15 15
7 Richika 1.5 6 7
8 Arihant 2 3 4
9 Hardik 5 15 15
10 Mohit 5 5 5
11 gunjan 6 10 12
12 Abhishek 3 6 6
13 silky 10 13 13
14 niyati 5 15 15
15 gourav 3 12 12
16 Atul 5 25 20
17 Bhavna 2 10 14
18 puneet 4 7 6
19 abu 5 5 5
20 vikas 3 5 6
21 amit 2 8 7
22 indra 5 10 9
23 shaskhank 3 12 12
24 nidhi 4 14 10
25 rajat 5 10 10
26 noushin 2 15 12
27 apoorva 4 10 15
28 tarun 5 11 14
29 uma 3 10 13
30 sandeep 3 14 13
31 Vinay 5 5.1 5
32 Rahul 2 2 2
33 Varun 5 6 6
34 Sourabh 2 4 5
35 Rohan 3 15 17
36 Sampat 10 15 15
37 Shikha 1.5 6 7
38 Kartik 2 3 4
39 Pradeep 5 15 15
40 kausambi 5 5 5
41 Ritu 2 6 6
42 piyush 4 12 12
43 somnath 2 2 20
44 abhiram 3 9 14
45 vineet 5 4 6
46 manish 5 10 5
47 jyoti 2 12 6
48 anupam 5 9 7
49 summit 2 10 11
50 rupesh 3 5 8

Unbranded Airtel Vodafone

Average Price (Rs.) 3.92 9.064 9.62
Price Premium (Rs.) 131.22% 145.41%

Unbranded Airtel Vodafone

Market Size(Rs.) 588
Market Share (Rs.) 1359.6 1443
Value of the brand (Rs.) 771.6 855

Assumptions
No.of Respondents 50
No. of pens bought in a month by a consumer 3
u pay for these brands of pens
BSNL Reliance Tata Which brand of pen would you buy
3 5.15 5.5 tata
2 2 2 Unbranded
4 4 5 tata
2 3 4 Unbranded
7 10 11 Unbranded
10 15 13 Vodafone
4 10 7.5 reliance
2.5 2.5 2.5 reliance
10 12 10 Vodafone
4 2 3 Vodafone
12 9 5 airtel
5 4 3 Vodafone
10 10 8 airtel
10 12 14 Vodafone
11 12 12 Unbranded
15 10 10 airtel
6 5 6 Vodafone
6 4.5 7 tata
5 3 5 Vodafone
6 3 7 Unbranded
4 4 7 airtel
3 5 3 airtel
2 10 3 reliance
7 5 5 airtel
6 8 7 Vodafone
3 7 3 airtel
8 5 8 Vodafone
6 9 6 Vodafone
5 8 5 reliance
8 7 6 airtel
3 5.15 5.5 tata
2 2 2 Unbranded
4 4 5 tata
2 3 4 Unbranded
7 10 11 Unbranded
10 15 13 Vodafone
4 10 7.5 reliance
2.5 2.5 2.5 reliance
10 12 10 Vodafone
4 2 3 Vodafone
5 4 3 airtel
10 3 8 airtel
6 4 7 Unbranded
3 2 8 Unbranded
5 3.5 7 Vodafone
6 4 6 airtel
 5 6 8 airtel
4 5 3 airtel
4 7 8 Unbranded
6 7 7 Unbranded

BSNL Reliance Tata

5.78 6.346 6.44
47.45% 61.89% 64.29%

BSNL Reliance Tata

867 951.9 966

279 363.9 378
Average Share Price (in Rs.)

Equity
Reserves & Surplus
No.of shares

Book Value
Market Capitalisation

Value of the Brand

Value of the Brand (in Rs.Cr)
 551

2007 2006
18959342000 18938793000
95173342000 54395531000
1895934157 1893879304

2007 2006
114132684000 73334324000
1044659720507 1043527496504

930527036507 970193172504
93052 97019