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  • Group 8: Prasun Ghosh Anup Anand Debasish Saha Sanjay Shaw Omkareshwar Nath Choubey

    Încărcat de

    Om Chaubey
    83 vizualizări9 pagini
    The document discusses a group project on introducing a new product. It outlines the five stages of the buying decision process: problem recognition, information search, evaluation of alternatives, purchase decision, and action. For problem recognition, it notes owners want to maintain their vehicle's status and drivers are not taking proper care. It then covers the major information sources consumers may use in their search, including past experience, advertising, ratings, and test driving. Finally, it diagrams the different consideration sets consumers move through from total awareness to final choice.

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    Titlu original

    Bmw Corporate Edition

    Drepturi de autor

    © Attribution Non-Commercial (BY-NC)

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    PPTX, PDF, TXT sau citiți online pe Scribd

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    The document discusses a group project on introducing a new product. It outlines the five stages of the buying decision process: problem recognition, information search, evaluation of alternatives, purchase decision, and action. For problem recognition, it notes owners want to maintain their vehicle's status and drivers are not taking proper care. It then covers the major information sources consumers may use in their search, including past experience, advertising, ratings, and test driving. Finally, it diagrams the different consideration sets consumers move through from total awareness to final choice.

    Drepturi de autor:

    Attribution Non-Commercial (BY-NC)
    Descărcați ca PPTX, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    83 vizualizări9 pagini

    Group 8: Prasun Ghosh Anup Anand Debasish Saha Sanjay Shaw Omkareshwar Nath Choubey

    Încărcat de

    Om Chaubey
    The document discusses a group project on introducing a new product. It outlines the five stages of the buying decision process: problem recognition, information search, evaluation of alternatives, purchase decision, and action. For problem recognition, it notes owners want to maintain their vehicle's status and drivers are not taking proper care. It then covers the major information sources consumers may use in their search, including past experience, advertising, ratings, and test driving. Finally, it diagrams the different consideration sets consumers move through from total awareness to final choice.

    Drepturi de autor:

    Attribution Non-Commercial (BY-NC)
    Descărcați ca PPTX, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    din 9

    GROUP 8

    PRASUN GHOSH
    ANUP ANAND
    DEBASISH SAHA
    SANJAY SHAW
    OMKARESHWAR NATH CHOUBEY
    INTRODUCTION OF PRODUCT

    Page  2
    The Buying Decision Process : The Five Stage Model

    PROBLEM RECOGNITION

    INFORMATION SEARCH

    EVALUTION OF ALTERNATIVES

    PURCHASE DECISION

    ACTION
    Page  3
    PROBLEM RECOGNITION

     The drivers are not taking care of the cars


     They are doing rash driving
     Owner wants to maintain their status

    Page  4
    INFORMATION SEARCH

    Major information sources is mainly four types:


    1. Personal : Past experience
    2. Commercial : Advertising, dealer
    3. Public : Consumer rating organization
    4. Experimental : Handling, examining

    Page  5
    INFORMATION SEARCH
    Total
    Total Set
    Set
    •• BMW BMW
    •• Mercedes
    Mercedes
    •• Audi
    Audi
    •• Skoda
    Skoda
    •• Volkswagen
    Volkswagen

    Awareness
    Awareness Set
    Set
    1)
    1) BMW
    BMW
    2) Mercedes
    2) Mercedes
    3) Audi
    3) Audi
    4) Volkswagen
    4) Volkswagen

    Decision
    BMW
    Consideration
    Consideration Set
    Set
    •• 1)1) BMW
    BMW
    •• 2)
    2) Mercedes
    Mercedes
    •• 3)
    3) Audi
    Audi

    Choice
    Choice Set
    Set
    •• BMW
    BMW
    •• Mercedes
    Mercedes

    Page  6
    EVALUTION OF
    ALTERNATIVES

    Page  7
    PURCHASE
    DECISION

    Page  8
    ACTION

    Page  9

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