CONTENTS

ACKNOWLEDGEMENT 1
EXECUTIVE SUMMARY 2
1. INTRODUCTION TO THE PROJECT 6
Background
Rationale of the research
Scope of the study
Insurance- what is it?
2. INTRODUCTION TO INSURANCE SECTOR 9
An Overview
Insurance opportunities in India
The insurance reform route
The road map to privatization
4. OBJECTIVES OF THE STUDY 13
Main Objective
Specific Objectives
5. RESEARCH METHODOLOGY 14
Research brief
Research design
Data collection method
Steps in Market Research

6. COMPANY PROFILE 16
7. DATA ANALYSIS & INTERPRETATIONS 27
8. CONCLUSION 50
9. RECOMMENDATIONS 53
10. LIMITATIONS OF THE STUDY 54
11. LEARNINGS 55

12. CUSTOMERS PERSPECTIVE ON PRIVATE 57

INURANCE COMPANIES
13. ANNEXURES 58
Questionnaire
Role of IRA
13.BIBILOGRAPHY 66