Table of Contents

Table of Contents........................................................................................................ 1
Vision:......................................................................................................................... 2
Mission: ...................................................................................................................... 2
Goal/Objective:............................................................................................................2
Organization structure: .............................................................................................3
SWOT analysis:............................................................................................................ 5
PEST Analysis:.............................................................................................................8
Portfolio Analysis:......................................................................................................10
Porters Five Forces....................................................................................................11
Buyer Power:.......................................................................................................... 11
Supplier Power:...................................................................................................... 11
Threats of new entrants:........................................................................................11
HR Planning:..............................................................................................................12
Recruitment Planning:...............................................................................................12
Management trainees:...........................................................................................13
Succession plan:....................................................................................................13
Job assessment:..................................................................................................... 13
Selection Process:..................................................................................................... 13
Training and Development........................................................................................15
Performance Appraisal:.............................................................................................16
Compensation Benefit:..............................................................................................16
Motivational strategies:.............................................................................................17
Pick and Drop Facilities:.........................................................................................17
Good Working Environment:..................................................................................17
Voluntary Benefits:.................................................................................................17
Leadership style:.......................................................................................................18
Labor policies:...........................................................................................................18
Safely Health Measurements:....................................................................................19
Bibliography..............................................................................................................20

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 TETRA PAK PAKISTAN
Tetra Pak in the world’s leading food processing and
packaging company. Tetra Pak’s motto Projects what’s Good reflects the
philosophy upon which we conduct our business in order to make food safe
and available, everywhere, Tetra Pak believes in responsible industry
leadership, creating profitable growth in agreement with good corporate
citizenship and a sustainable approach to business.

Vision:

We commit to making food safe and available, everywhere. We are focusing

on the health; pleasure and convenience are shaping the demands of
consumers when choosing the food they buy.

Mission:

To proactively support our partners by providing knowledge and expertise to

initiate and support socially and economically sustainable agricultural,
feeding and food development programs.

Goal/Objective:

Our core goal is to forms the foundation for our company and shapes, the
Tetra Pak culture which flows through all levels and each individual in our
organization. Together, we form a strong and successful team. We are
committed people, engaged in both our work and with the world around us,
always striving for the best solutions in everything we do.

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Organization structure:

According to Maira Ahmed, as HR manager of Tetra Pak Pakistan. They have

Hierarchy level as follows:

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Current strategies:

Tetra Pak strategy:

• To actively build and support partnerships for development

• To employ the knowledge, products and expertise of Tetra Pak and
DeLaval in development projects
• To build local capacity and ensure sustainability by working actively
with knowledge sharing and training
• To support the development of high nutrition and cost effective
products

They focus and work on the following sectors:

Health and Nutrition

• School feeding and nutrition programmers

• Food product development activities

Education

• Increase school enrolment, attendance and learning capacity through

school feeding programmers

Poverty Alleviation

• Sustainable agricultural development programmers

• Productivity improvement activities
• Promote private sector development

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SWOT analysis:
Strength:

• Seven layer packaging coating process.

• Environmentally friendly packaging.

• R&D in production of packaging process

• Training and development programs for employees

• High quality and Standardize material usage.

• Tetra Pak's strength in plant engineering and project management is

reflected by 50 years of experience in designing food processing and
packaging plants

• Recycling of tetra Pak aseptic cartons

• Strong business relationship with their partners.

• Specific, knowledgeable and experienced engineers

Opportunities:

• Consumption of milk and other liquid products is expected to increase

from 15-25% locally.

• Packaged milk consumption expected to reach 5-10% increase

domestically.

• Increase their product line

• Good maintenance practices result in :

 Equipment that performs to its design specifications

 Fewer unscheduled stops

 Minimized waste

 Loss interference with production

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  Efficient problem resolution

 Continuous improvement

 Of maintenance procedures

 Consistent attainment of desired product quality.

• Predictable and improved financial performance

 Reduced total cost per unit

 Extended equipment lifetime

 Controlled maintenance costs

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Weaknesses:

• High packaging prices for local manufacturers.

• No internal hiring

• Not all the employees are knowledgeable and experienced engineers

• Majority of the Equipment failure in manufacturing enterprises

• Human Errors contributes significantly to excessive waste and quality

problems.

Threats:

• A new competitor in home market.

• Price wars with competitors.

• A competitor has a new, innovative product or service.

• Competitors have superior access to channels of distribution.

• Taxation is introduced on product or service.

• Routine becomes become standardize procedures

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PEST Analysis:
Political sector:

Tetra Pak follow its rules and regulations very strongly and perfectly. Like
they have certain rules in case of hiring employees as they hired employee
for long-term careers, and they always seek for people who are goal-oriented,
team players, self-confident, humble and those who balanced results and
relationships. Moreover the managers have to dress properly and formally
and have to treat each other with courtesy. They paid their employee above-
average compensation.

Economic sector:

Tetra Pak was the world’s largest producer of aseptic carton packaging for
liquid foods including milk, juices, and fruit drinks. It had global sales of $7
billion and employed 20,100 people in 165 countries. Tetra Pak grew rapidly
through the 1980’s. It held 80% of market shares of the world’s aseptic
carton packaging market. It was aggressively dominant the market and give
many types of packaging facilities by lowering the cost. Worldwide milk
consumption grew from 213 billion litters in 1995 to 236 billions litters in
1999, representing 2.5% annual growth which as well as increased the sales
of Tetra Packs.

Social Sector:

According to social context, Tetra Pak had a good relationship with its
employees and its marketers. They took information about their salespersons
and keep a regular contact with them. They discussed and resolve marketing
and sales problems and gave technical support, kept regular maintenances
and discussed about financial issues. They were likely to do businesses that
were innovative in marketing, willing to invest for long-term category growth
and maintain high quality products. Again Tetra Pak used to keep good
relationship wit its customers. They worked closely with their customers’ in-
house marketing by analyzing the market and even offering advice on
product launch strategies, advertising and promotions. Tetra Pak helped to

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spread global knowledge among their customers as well as competitors
which again helped to increase relationships among them.
Moreover, as per the culture, Tetra Pak enjoyed a strong corporate culture,
evident in every one of its far-flung operations around the world. Tetra Pak
was decentralized and entrepreneurial. They maintain five core values that
they considered as key factors of success. These are
• Freedom with accountability
• Partnership with customers, suppliers, and colleagues
• Long-term perspectives
• Innovation and creativity
• Commitment and fun.

Technical sector:

Tetra Pak used to maintain good quality machinery or technology to serve its
customers with best quality milk, juices, foods which were sealed at the
bottom, filled with liquid, and sealed at the top below and surface to
eliminate air space and maximize food safety. Company’s most popular
package was rectangular shape that was easy to stack and shrink-wrap on
pallets. Their packages were ultra heat treated (UHT) which allowed to keep
foods fresh for the long-time.
Tetra Pak is packaging systems of the supply of both per-printed rolls of
carton packaging materials and the filling equipment. It could make 22.000
packs per hour with its extreme capable equipments. Tetra Pak offered its
customers the best technical service to maintain production machinery which
would improve efficiency.

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Portfolio Analysis:
The services on offer from Tetra Pak Technical Service are grouped into four
areas. Together they form our Services Portfolio. The Portfolio gathers in one
spot the accumulated experience and competence of our worldwide
organization. It gives you easy access to technical expertise, services and
support that are unrivalled in the food and beverage industry.
Designed to provide ‘full-spectrum value’, the Portfolio can assist you at any
stage of an existing, or planned, operation. Thinking of a new plant? Then our
Pre-production Services can speed the process towards painless, profitable
production. Want to raise the productivity of your operators and maintenance
staff. Our Training Services transform employees into skilled, value-
generating assets.

Pre-production Services:

Pre-production services offer the installation and start-up services necessary

for a smooth transition to safe, efficient production.

Improvement Services:

Included here is a range of services that assess your operation from every
possible angle. We identify where savings and improvements can be made,
then deliver customized solutions.

Production Services:

Pre-production services offer the installation and start-up services necessary

for a smooth transition to safe, efficient production. Here you will find a wide
range of customized maintenance, verification, and parts services to ensure
your operations runs at desired performance levels.

Training Services:

Expertly trained and certified staff is vital to maximizing uptime, reducing

costs and ensuring product quality. A wide range of training services is on
offer for operators, maintenance personnel and managers.

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Porters Five Forces

Buyer Power:

As they only provide packaging to milk and liquid products manufacturers

only. Manufactures has significant influence on tetra Pak because tetra Pak
depend upon the retailer demand, so the manufactures and retailers who
prefer tetra Pak got the power to influence them.

Supplier Power:

As they need different raw material which includes aluminum, cardboard and
paper of different thickness for their packaging process. They need a number
of suppliers to produce their packaging that’s why suppliers have a very
significant affect on Tetra Pak Pakistan. As they also need local recycle
material vendors for their production process. It also plays a vital role and got
some power over their process.

Threats of new entrants:

As this process need special and high qualified people to produce quality
packaging for milk and other liquid products. Also it requires huge capital
investment that’s why it discourages new competitors to enter in the market.

Threats of substitutes:

As it requires high capital investment and specialized process, there are

many few competitors in the market and there are many local packaging
companies who can directly effect by offering packaging at low prices.

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HR Planning:

The information which we received from the HR manager of Tetra Pak

Pakistan is that they only recruit people from outside (external hiring)
because of specialization in engineering and process. They need high caliber
engineers, operation managers, supply chain managers and marketing and
finance managers. They also require blue collar employees.

Recruitment Planning:

Tetra Pak’s official recruitment channel is its website (www.tetrapak.com). On

the website you will find all available positions and work opportunities in our
group. Please register your curriculum vitae in our electronic database.

According to most recent calculation, thousands of workers are working in

Tetra Pak. This is a rough figure as more hiring has been done in the fresh
past. Tetra Pak follows a set process for hiring more employees. The major
document in this connection is the "Recruitment Requisition Form". This
document is used in all three instances; such as for:

Replacement:

An employment opportunity may arise either after discussing or budgeting a

situation on the resignation of some employee or on an imperative need
basis. In all three situations, the department head has to attain support from
the Managing Director (MD). If the demand is budgeted, then the Divisional
Head fills up a "Recruitment Form". This form contains the complete
information; i.e.

• Date of initiation

• Date the employee is needed Profile

• Job description

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After receiving the document the human resource department puts up an
advertisement in the newspaper or it directly associates placement officers at
a range of institutes. Approximately few of the resumes are selected and
accessible to the divisional heads. On their approval the candidates are
called for interviews and the most appropriate are in conclusion chosen.

Management trainees:

The procedure for selecting fresh graduates at Tetra Pak is bit different as
the trainees cannot be diminutive scheduled during their CV's. Management
trainees are fresh alumnae or they have one year understanding at the most.
Management trainees are not called directly. They are contacted through
their placement officers. Salaries or profit of the management trainees do not
ebb and flow with their specialization. Similarly the preparation phase is the
same, whether they are chosen for marketing or finance.

Succession plan:

The sequence plan at Tetra Pak is made by the department head. He chooses
his possess descendant. It is the duty of the departmental head to train
someone for his work, so that there is a person to takeover in case he is
transferred.

Job assessment:

There is a classified system of job measurement at Tetra Pak answerability

incentives in the form of business or services are make available to
employees the theater well. Employees form the domestic impartiality of the
company. Therefore, equally justifying measures are taken to satisfy and
motivate the employees.

Selection Process:

All of the work information we have provided is the part of recruiting process,
following information is the minimum criteria that Hr managers hire for
specific job.

Required Degrees: All University Degrees with a focus on:

• Engineering (Mechanical, Mechatronic, Electronic, Electric,

1
Management, and Material).
• Economics, Marketing, MBA.
• Chemistry, CTF, Food Sciences and Technologies, Food Engineering.

Mandatory skills:
Since Tetra Pak is an international company, a good knowledge of written
and spoken English is a must as well as the ability to work together with
other team members.

Training and
Development

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Training and Development

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Performance Appraisal:

Tetra Pak have different criteria’s for selection of manager and employees
performance assessment.

For managers they use:

• Paired comparison analysis

• Behaviorally anchored rating scales

• Performance ranking method

For employees they prefer:

• 360 degree performance appraisal

• Behavioral Observation Scales

Compensation Benefit:

Tetra pak provides with 3 main types of compensation benefits to their

employees which are listed below:

 Voluntary Benefits:

 Retirement benefits

 Insurance benefits

 Mandatory Benefits:

 workers' compensation

 family and medical leave

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Motivational strategies:
Pick and Drop Facilities:
Tetra Pak provide their employee pick and drop facility, the timing of
employee come in to the workplace is also not disturbed. All employees are
relatively on the time in their workplace.

Good Working Environment:

Working environment is very suitable for employees. Tetra Pak is multi
national company so they provide their employees effective working
environment that encourage employee to done their work continues
effectively.

Voluntary Benefits:
Tetra Pak makes a number of voluntary benefits available to you through an
outside service provider, including auto and home insurance, prepaid legal
services and pet insurance

Tetra Pak culture is driven by fundamental core values, which keep our team
together and give us a true competitive advantage.
They are:
• Freedom with Accountability
• Partnership with Customers, Suppliers and Colleagues
• Long-Term Perspective
• Innovation and Creativity
• Commitment and Fun

We believe in good corporate citizenship and responsible industry leadership.

Our motto "protects what's good"™ reflects the philosophy upon which we
conduct our business in order to make food safe and available, everywhere.

» ONE TETRA PAK, ONE TEAM:

We are looking for talented young persons, who are motivated, enthusiastic
and willing to learn. Our people are team players, results-oriented and have a
strong desire to work in a diverse and stimulating environment alongside
colleagues of many different nationalities. Our minds are organized,
proactive and innovative, while our characters are communicative and
entrepreneurial.
» TETRA PAK PEOPLE:

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The continuous improvement of personal knowledge and skills is the base of
our employment concept. As we believe that people make the difference we
increase personal competences by building up a development plan
formulated on the specific needs of our organization and of our employees.

Leadership style:
Tetra Pak Management and Leadership Principles describe the management
style and the corporate values of the Tetra Pak, specifically in the area of
interpersonal relations. Their respect calls for specific attitudes which
deserve to be outlined in the present policy:

A requirement for dealing with people is respect and trust. There can be no
room for intolerance, harassment or discrimination of any kind as they are
the expression of an elementary lack of respect. This principle suffers no
exception and is to be applied at all levels and under all circumstances.

Nestle has Democratic and Autocratic Leadership Style because they

take advise from their employees and review it and then take decision. The
long-term success of the Company depends on its capacity to attract, retain
and develop employees able to ensure its growth on a continuing basis. This
is a primary responsibility for all managers. The Tetra pak policy is to hire
staff with personal attitudes and professional skills enabling them to develop
a long-term relationship with the Company.

Therefore the potential for professional development is an essential standard

for recruitment.

Hence, a clear communication of these principles and values from the very
beginning of the recruitment process is required

Labor policies:

• To communicate is not only to inform. It is also to listen and to engage

in dialogue. Every employee has the right to an open conversation with
superiors or colleagues.

• In case of discord between an employee and her/his superior or

another employee, the possibility must be offered for a fair hearing. The

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 HR staff of Nestle will provide assistance to ensure that the disharmony is
dealt with impartially and that each party has the opportunity to explain
her/his viewpoint regardless of hierarchical position.

Safely Health Measurements:

Food for Development Strategy:

Establish Partnerships for Food for Development initiatives based on Tetra
Pak products and knowledge

Health & Nutrition Poverty Alleviation:

-School feeding programmers
-Malnutrition & disease Eradication
-Emergency relief
-Productivity improvement

Dairy farms:
• Support for training of dairy farmers
• Equipment financing

Dairy plant:
• Commercial financing of dairy plants
• Management support and training

Distributors:
• Support for market development

Consumer’s school milk:

• Support for feeding programmers
• Consumer information

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• http://www.tetrapak.com/Document%20Bank/Technical%20Service.pdf