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INTRODUCTION
˜ Designing Since 1832,
˜ Royalty, Biz Tycoons , Film stars to common man
˜ Strong hold in Pune ±Sangli-Nasik Circle
˜ 2009 Turnover 10 crores approx
˜ ³Purity´ as the Essence of the Brand

˜ Reach
˜ 5 Outlets Pune
˜ 1 Outlets Nasik
˜ 1 Outlet in San Jose, California, USA (2009)
PRODUCT/ OFFERINGS
 BRAND POSITIONING
˜ Old and trusted brand
˜ Symbol of ³Trust and Purity´
˜ Special focus on Indian Culture
˜ Festivals- Diwali, Dussera
˜ Valentines Day, Mother¶s Day
˜ Weddings
CURRENT STRATEGY

Capital Services
(GCS)

Advertising
Construction
(Aurum PN Gadgil Group ventures
Conetta)

Metals and
Aurum Hotels Commodities
(GMC)
CURRENT STRATEGY
˜ Increasing Web presence ˜ Festive Season Offers
Website ˜ Modernization of Image
Blogs ˜ E Shopping
Forums
Facebook
Twitter
˜ Sponsoring Events
˜ Corporate Gifts
SCHEMES AND PROMOTIONAL CAMPAIGNS
STRATEGIES
FUTURE STRATEGY
˜ Increase range of product offerings: Line extensions,
product extensions
˜ More Variants of the same product
˜ Facebook to be used more, Increase Followers
˜ Promotion through low cost medium like Radio, News
papers, Paper Insert, Local channels.
˜ Opening new stores (Domestic & Abroad)
˜ Target unique lines such as bridal collections.
˜ Introduce innovative designs and bring more freshness to
existing product lines.
THANK YOU