Presentation Revised2

Sunday, September 26, 2010
Fishing is the activity of hunting for fish. It is an ancient and worldwide practice that dates back about 35,000 years and may be an
individual necessity or a collective undertaking involving large groups. Techniques for catching fish include hand gathering, spearing,
netting, angling and trapping. With over 28 million participants devoting nearly 467 million days to the activity, the fishing community has
become a means of sport, hobby, and occupation.
We’ve created a community model around the essential elements of what’s most important to the fishing individual and community. We’ve
structured the influence of the diagram around the responsibility of the individual radiating out to the community, as well as the community
funneling down to the needs of the individual. This ripple effect creates a constant state of healthy interaction between members of the
community.
The individual, with several different means of fishing as: competition, a pastime, and
occupation the fishing community is made of of many different personas.
This is chris. Married with two children, this middle to upper class business man can handle
multiple forms of fishing, both salt and fresh water. At the age of 50, this texan businessman
fishes as a release and leisurely pastime.
Russell, this 20 year old youth is a freshwater familiar academic and is constantly involved
with numerous outdoor activities between classes, friends, and family.
If you see individuals wearing hats, hooks, waders, tan lines, have callused hands, or
speaking in a foreign vocabulary, these are distinct symbols that you might be in the
presence of a fisherman.
Every individuals membership starts with their goals and motivations.

They fish for a release from the 9-5 work day, the pride of competition, for physical exercise,
maintaining nutritional health, providing food, educating others, and love interacting with
nature.
Relationships, from interacting with other members of the community,

relationships provides an emotional outlet for some, and a sense of nostalgia and family
security for others.
Knowing your role within the community is a vital element to creating a healthy working
relationship.
from experienced to novices, teaching and sharing traditional techniques... to new fishing
technologies and equipment the organizational structure leaves chris and russell with a
bonding sense of achievement.
historical consciousness, having a membership is based on the commonalities of the

individuals and is directly influenced from their personal investments and sense of belonging.
russell and chris’s memberships are are dictated by their emotional and physical boundaries
of things like motivations, knowledge, locations and seasons.
other needs for involvement are tools such as fishing rods, lures, tackle boxes, maps, and
licenses.
COMMUNITY!!!
the communities historical consciousness is

believing in equality is a way of
keeping the tradition alive.
believing in equality is a way of keeping the tradition alive.

their organizational structure relies on the

influence other members
of the community
individual within the group having the power to influence other members of the community.
their relationships are composed of

shared values such as pride and activity enhancement.

also... their shares emotions of carrying on a tradition and bonding.

Their shared emotions are a product of the communities motivations and goals
such as the communities nutritional and physical health and sense of achievement.
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Individuals within the group have the In the fishing community, believing in
power to influence other members of
equality is a way of keeping the tradition
CHRIS
the community through shared values Age: 50
and experiences. From the sentimental alive. As a way of coming together to share Occupation: Human Resources Director
aspect of sharing a traditional activity Location: Corpus Christi, TX
from generation to generation, an infor- our achievements, it is important to show Symbols: Hat, callused hands, fishing Leisure Fisherman
mal sense of respect and emulation is
our sportsmanship. With our emotional jargon, tan-line, fish smell.
created through this bonding experi-
ence. Tenure and seniority within this and physical assets, we have the ability to
recreation also creates a foundation of
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Through these unspoken emotional both salt water and fresh water.
layers of experience, new members have
the ability to create a youthful perspec-
tive of what's needed to improve the
sport within the community.
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r&OIBODFUIFTQPSU Occupation: Wild Life Major The Sportsman
Location: Kansas City, KS
Symbols: Hat, hooks, waders, This active youth is
BELONGING AND IDENTITY

The opportunities that are out there for the community a freshwater familiar academic
continually grows among the markets and the support
fishing vest, lures. and is constantly involved
from the government helps us get the ability to enjoy with numersous outdoor
the sport. activities between classes,
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in the end, fishing creates a healthy connection and communal way of competition,
occupation, hobby, and way of life.
Offline Needs/Online Solutions
In what ways can technology, such as an ipad, iphone, or computer hub help and benefit
offline fishing needs?
How can I get a Fishing License?

!"#$"%&'$()
MY PROFILE FORUM TACKLE SEARCH
FISHING SPOTS
EQUIPTMENT
SEASON
REGULATIONS
BAIT
WELCOME
SCHEDULE
FISH

!"#$"%&'$() !"#$"%&'$()
MY PROFILE FORUM TACKLE SEARCH MY PROFILE FORUM TACKLE SEARCH
FISHING SPOTS FISHING SPOTS
EQUIPTMENT EQUIPTMENT REGULATIONS
SEASON
REGULATIONS
BAIT
WELCOME SEASON
REGULATIONS
BAIT
P&R.com
Licence
Fish reg.
You currently
have no Licence
to fish!
CLICK TO APPLY
SCHEDULE SCHEDULE
Boat reg.
FISH FISH

!"#$"%&'$() !"#$"%&'$()
SEASON
REGULATIONS
BAIT
WELCOME SEASON
REGULATIONS
BAIT
P&R.com
Licence
Fish reg.
You currently
have no Licence
to fish!
CLICK TO APPLY
SCHEDULE SCHEDULE
Boat reg.
FISH FISH
!"#$"%&'$() FISHING LICENSE APPLICATION

NAME: RUSSEL HAYNES
MY PROFILE FORUM
AGE: 20
ADRESS: 3456 troutwine ln. TACKLE SEARCH
FISHING SPOTS
EQUIPTMENT YOUR NAME 78
SEASON
____
REGULATIONS ____
BAIT ____
____
SCHEDULE ____
FISH SUBMIT

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SEASON
REGULATIONS
BAIT
WELCOME SEASON
REGULATIONS
BAIT
P&R.com
Licence
Fish reg.
You currently
have no Licence
to fish!
CLICK TO APPLY
SCHEDULE SCHEDULE
Boat reg.
FISH FISH

NAME: RUSSEL HAYNES
!"#$"%&'$()
MY PROFILE FORUM
AGE: 20
ADRESS: 3456 troutwine ln. TACKLE SEARCH MY PROFILE FORUM TACKLE SEARCH
EQUIPTMENT YOUR NAME 78 EQUIPTMENT YOUR NAME 78
SEASON SEASON
____ ____
REGULATIONS ____ REGULATIONS ____
BAIT ____ BAIT ____
____ ____
SCHEDULE ____ SCHEDULE ____
FISH SUBMIT FISH

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SEASON
REGULATIONS
BAIT
WELCOME SEASON
REGULATIONS
BAIT
P&R.com
Licence
Fish reg.
You currently
have no Licence
to fish!
CLICK TO APPLY
SCHEDULE SCHEDULE
Boat reg.
FISH FISH

NAME: RUSSEL HAYNES
!"#$"%&'$()
MY PROFILE FORUM
AGE: 20
ADRESS: 3456 troutwine ln. TACKLE SEARCH MY PROFILE FORUM TACKLE SEARCH
SEASON SEASON
____ ____
BAIT ____ BAIT ____
____ ____
FISH SUBMIT FISH
!"#$"%&'$()
FISHING SPOTS
SEASON
REGULATIONS
____
____
Kansas State
____
Fishing License
BAIT
____
SCHEDULE ____
FISH


MY FISHING SPOT
MY TACKLE BOX
SAFETY INSPECTOR
MY CAMERA
MY PROFILE
REGULATIONS
FIND OTHERS

MY FISHING SPOT
MY TACKLE BOX REGULATIONS
SAFETY INSPECTOR My Licence
MY CAMERA My Catch
MY PROFILE
REGULATIONS
My Boat
FIND OTHERS

MY FISHING SPOT RUSSEL HAYNES

SAFETY INSPECTOR My Licence
MY CAMERA My Catch
MY PROFILE
REGULATIONS
My Boat
FIND OTHERS
REGISTRATION CODE

MY FISHING SPOT RUSSEL HAYNES RUSSEL HAYNES

SAFETY INSPECTOR My Licence Your License
MY CAMERA My Catch Expires in
MY PROFILE 2 weeks
REGULATIONS
My Boat
FIND OTHERS
REGISTRATION CODE

Where should I Fish?
!"#$"%&'$()
FISHING SPOTS
EQUIPTMENT
WELCOME
SEASON
REGULATIONS
BAIT
SCHEDULE
FISH

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EQUIPTMENT EQUIPTMENT A
WELCOME MAP
SEASON SEASON
REGULATIONS REGULATIONS B
BAIT BAIT
SCHEDULE SCHEDULE C
FISH FISH

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WELCOME MAP
SEASON SEASON
BAIT BAIT
SCHEDULE SCHEDULE C
FISH FISH
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FISHING SPOTS
EQUIPTMENT LOCATION
MAP
SEASON Type your address
REGULATIONS Must be near
BAIT Check Requirements
SCHEDULE
SUBMIT
FISH

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SEASON SEASON
BAIT BAIT
SCHEDULE SCHEDULE C
FISH FISH
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FISHING SPOTS FISHING SPOTS SEARCH RESULTS
LOCATION F
EQUIPTMENT EQUIPTMENT LOCATION A
LOCATION B
B
MAP
SEASON Type your address SEASON LOCATION C G
REGULATIONS Must be near REGULATIONS LOCATION D A
LOCATION E
BAIT Check Requirements BAIT LOCATION F
LOCATION G E D C
SCHEDULE SCHEDULE
SUBMIT
FISH FISH

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WELCOME MAP
SEASON SEASON
BAIT BAIT
SCHEDULE SCHEDULE C
FISH FISH
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LOCATION F
LOCATION B
B
MAP
LOCATION E
LOCATION G E D C
SCHEDULE SCHEDULE
SUBMIT
FISH FISH
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FISHING SPOTS
EQUIPTMENT
A
/\/\/\/\/\//\/ /\/\/ /\/\/
SEASON //\/\/\ /\/\/\ \/\/\/\/\/
/ //\\ /\\\/\// \\\ /\/\/\
REGULATIONS USER IMAGES

& COMMENTS
BAIT
SCHEDULE
MAP IT
FISH

*annotation or notes in keynote talkingabout the bubbles are user photos, videos,
and comments, scale rated by # of hits.
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WELCOME MAP
SEASON SEASON
BAIT BAIT
SCHEDULE SCHEDULE C
FISH FISH
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LOCATION F
LOCATION B
B
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LOCATION E
LOCATION G E D C
SCHEDULE SCHEDULE
SUBMIT
FISH FISH
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EQUIPTMENT
A
/\/\/\/\/\//\/ /\/\/ /\/\/
EQUIPTMENT
A
/\/\/\/\/\//\/ /\/\/ /\/\/
x
SEASON //\/\/\ /\/\/\ \/\/\/\/\/ SEASON //\/\/\ /\/\/\ \/\/\/\/\/
/ //\\ /\\\/\// \\\ /\/\/\ / //\\ /\\\/\// \\\ /\/\/\
REGULATIONS USER IMAGES REGULATIONS

& COMMENTS /\/\/\/\/\//\/ /\/\/ /\/\/
//\/\/\ /\/\/\ \/\/\/\/\/
BAIT BAIT / //\\ /\\\/\// \\\ /\/\/\
SCHEDULE SCHEDULE
MAP IT MAP IT
FISH FISH

MY FISHING SPOT
MY TACKLE BOX
WEATHER CHART
MY CAMERA
MY PROFILE
MY LICENSE
FIND OTHERS

MY FISHING SPOT MY FISHING SPOT
MY TACKLE BOX MY TACKLE BOX
WEATHER CHART WEATHER CHART
MY CAMERA MYNEW
CAMERA
LOCATION
MY PROFILE UPLOADED!
MY PROFILE
MY LICENSE MY LICENSE
FIND OTHERS FIND OTHERS

LOCATION RESULTS
MY TACKLE BOX MY TACKLE BOX LOCATION A
WEATHER CHART WEATHER CHART LOCATION B
MY CAMERA MYNEW
CAMERA
LOCATION LOCATION C
UPLOADED! LOCATION D
MY PROFILE MY PROFILE
LOCATION E
MY LICENSE MY LICENSE LOCATION F
FIND OTHERS FIND OTHERS LOCATION G

LOCATION RESULTS
MY TACKLE BOX MY TACKLE BOX LOCATION A
WEATHER CHART WEATHER CHART LOCATION B
MY CAMERA MYNEW
CAMERA
LOCATION LOCATION C
UPLOADED! LOCATION D
MY PROFILE MY PROFILE
LOCATION E
MY LICENSE MY LICENSE LOCATION F
FIND OTHERS FIND OTHERS LOCATION G

How do I find the Right Equipment?
!"#$"%&'$()
FISHING SPOTS
EQUIPTMENT
WELCOME
SEASON
REGULATIONS
BAIT
SCHEDULE
FISH

*annotation or notes in keynote talkingabout how users can trade or have their
own “craigslist” of equipment.
!"#$"%&'$() !"#$"%&'$()
EQUIPTMENT EQUIPTMENT
WELCOME Locations, Our Catalog

SEASON SEASON
REGULATIONS REGULATIONS Profile brand, /Tackle Box
suggestions or
BAIT BAIT name
SCHEDULE SCHEDULE
FISH FISH

!"#$"%&'$() !"#$"%&'$()

SEASON SEASON
suggestions or
BAIT BAIT name
SCHEDULE SCHEDULE
FISH FISH
!"#$"%&'$()
FISHING SPOTS Equipment List
______________ ______________
EQUIPTMENT __________ __________
___________ ___________
SEASON _____________ POP UP
_____________
REGULATIONS
____
______________ ROLL OVER
______________
____
____ ___________ ___________
BAIT
____ _______________ _______________
SCHEDULE ____ _____________ _____________
FISH

!"#$"%&'$() !"#$"%&'$()

SEASON SEASON
suggestions or
BAIT BAIT name
SCHEDULE SCHEDULE
FISH FISH
!"#$"%&'$() !"#$"%&'$()
______________ ______________ FISHING SPOTS
EQUIPTMENT __________ __________ EQUIPTMENT SEARCH RESULTS SEARCH RESULTS
___________ ___________ LOCATION A LOCATION A
_____________ SEASON LOCATION B LOCATION B
REGULATIONS
____
______________ ROLL OVER
______________ REGULATIONS
____ LOCATION C LOCATION C
____ ____ LOCATION D LOCATION D
____ ___________ ___________ ____
BAIT BAIT LOCATION E LOCATION E
____ _______________ _______________ ____
SCHEDULE _____________ _____________ SCHEDULE LOCATION F LOCATION F
____ ____ LOCATION G LOCATION G
FISH FISH

!"#$"%&'$() !"#$"%&'$()

SEASON SEASON
suggestions or
BAIT BAIT name
SCHEDULE SCHEDULE
FISH FISH
!"#$"%&'$() !"#$"%&'$()
______________ ______________ FISHING SPOTS
EQUIPTMENT __________ __________ EQUIPTMENT SEARCH RESULTS SEARCH RESULTS
___________ ___________ LOCATION A LOCATION A
_____________ SEASON LOCATION B LOCATION B
REGULATIONS
____
______________ ROLL OVER
______________ REGULATIONS
____ LOCATION C LOCATION C
____ ____ LOCATION D LOCATION D
____ ___________ ___________ ____
BAIT BAIT LOCATION E LOCATION E
____ _______________ _______________ ____
SCHEDULE _____________ _____________ SCHEDULE LOCATION F LOCATION F
____ ____ LOCATION G LOCATION G
FISH FISH
!"#$"%&'$()
FISHING SPOTS SEARCH RESULTS
F
EQUIPTMENT LOCATION A
LOCATION B
B
SEASON LOCATION C G
REGULATIONS LOCATION D A
LOCATION E
BAIT LOCATION F
LOCATION G E D C
SCHEDULE
FISH

MY FISHING SPOT
MY TACKLE BOX
WEATHER CHART
MY CAMERA
MY PROFILE
MY LICENSE
FIND OTHERS

MY FISHING SPOT FISHING ROD
MY TACKLE BOX LURES
WEATHER CHART BAIT
MY CAMERA LINES
MY PROFILE NETS
MY LICENSE BOBBERS
FIND OTHERS WEIGHTS

MY FISHING SPOT FISHING ROD
MY TACKLE BOX LURES
WEATHER CHART BAIT
MY CAMERA LINES
MY PROFILE NETS
MY LICENSE BOBBERS
FIND OTHERS WEIGHTS

MY FISHING SPOT FISHING ROD RAPALA LURE
MY TACKLE BOX LURES
WEATHER CHART BAIT
MY CAMERA LINES
MY PROFILE NETS LURE DESCRIPTION
FISH THAT LIKE THIS
MY LICENSE BOBBERS USER RATED 89
WATER USAGE
FIND OTHERS WEIGHTS

MY FISHING SPOT FISHING ROD RAPALA LURE FISH
MY TACKLE BOX LURES
TYPE FISH HERE
WEATHER CHART BAIT
MY CAMERA LINES
MY PROFILE NETS LURE DESCRIPTION
FISH THAT LIKE THIS
MY LICENSE BOBBERS USER RATED 89
WATER USAGE
FIND OTHERS WEIGHTS

What Type of Bait should I use?
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FISHING SPOTS
EQUIPTMENT TR
SEASON
REGULATIONS SA
BAIT
SCHEDULE BA
FISH

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EQUIPTMENT TR EQUIPTMENT
SEASON SEASON
REGULATIONS SA REGULATIONS
BAIT BAIT
SCHEDULE BA SCHEDULE
FISH FISH

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SEASON SEASON
BAIT BAIT
FISH FISH
!"#$"%&'$()
FISHING SPOTS
EQUIPTMENT Bass and Rapala Lure
SEASON
REGULATIONS
CM
BAIT here
SCHEDULE
FISH

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SEASON SEASON
BAIT BAIT
FISH FISH
!"#$"%&'$()
EQUIPTMENT Bass and Rapala Lure EQUIPTMENT Bass and Rapala Lure
SEASON SEASON
REGULATIONS REGULATIONS
CM CM
BAIT here BAIT here
SCHEDULE SCHEDULE
FISH FISH

How will I know there will Be Fish Around?
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FISHING SPOTS
SEASON
____
REGULATIONS ____
BAIT ____
____
SCHEDULE ____
FISH

!"#$"%&'$()
EQUIPTMENT YOUR NAME 78 EQUIPTMENT YOUR NAME GONE FISHING/OFFLINE 78
SEASON SEASON
____ ____
BAIT ____ BAIT ____
____ ____
FISH FISH

MY FISHING SPOT
MY TACKLE BOX
SAFETY INSPECTOR
MY CAMERA
MY PROFILE
REGULATIONS
FINDER

MY FISHING SPOT
MY TACKLE BOX
FINDER
SAFETY INSPECTOR
XRAY
MY CAMERA
MY PROFILE
REGULATIONS
SONAR
FINDER

MY FISHING SPOT
MY TACKLE BOX
FINDER
SAFETY INSPECTOR
XRAY
MY CAMERA
MY PROFILE
REGULATIONS
SONAR
FINDER

MY FISHING SPOT
MY TACKLE BOX
FINDER
SAFETY INSPECTOR
XRAY
MY CAMERA
MY PROFILE
REGULATIONS
SONAR
FINDER

FINDER
XRAY
SONAR

FINDER 12%
XRAY 33%
SONAR 75%

FINDER 12%
XRAY 33%
SONAR 75% Percentile of fish, what direction

they’re moving to and what depth
they are so you can equipt correctly.

*the tagged feature can be public or private to your profilebased on if you are a friendly or
skeptical fisherman.*this could be an annotation of “click for more” info aboutthis fishes
feeding times and lunar tables.
FINDER 12% 12%
33% 33%
XRAY TAGGED
SONAR 75% Percentile of fish, what direction

75%
they’re moving to and what depth
they are so you can equipt correctly.

What kind of Fish did I Catch?
MY FISHING SPOT
MY TACKLE BOX
WEATHER CHART
MY CAMERA
MY PROFILE
MY LICENSE
FIND OTHERS

*this could be an annotation telling of how muchthe inspector will tell you: length, weight,
species, etc.
MY FISHING SPOT
MY TACKLE BOX
WEATHER CHART
MY CAMERA
MY PROFILE
MY LICENSE
FIND OTHERS

MY FISHING SPOT
MY TACKLE BOX
WEATHER CHART
MY CAMERA
MY PROFILE
INSPECTOR
MY LICENSE
BRAG
FIND OTHERS
DELETE

MY FISHING SPOT
MY TACKLE BOX
WEATHER CHART
MY CAMERA
14”
MY PROFILE Big Mouth Bass
INSPECTOR WITHIN REGULATION
MY LICENSE
BRAG
FIND OTHERS
DELETE

*this could be an annotation telling of how muchthe inspector will tell you: length, weight,
species, etc.
How can I Brag?
MY FISHING SPOT
MY TACKLE BOX
WEATHER CHART
MY CAMERA
MY PROFILE
MY LICENSE
FIND OTHERS
How can I Brag?

MY FISHING SPOT
MY TACKLE BOX
WEATHER CHART
MY CAMERA
MY PROFILE
MY LICENSE
FIND OTHERS
How can I Brag?

MY FISHING SPOT
MY TACKLE BOX
WEATHER CHART
MY CAMERA
MY PROFILE
MEASURE
MY LICENSE
BRAG
FIND OTHERS
DELETE
How can I Brag?

How can I Brag?
!"#$"%&'$()
FISHING SPOTS
EQUIPTMENT
SEASON
LOGIN_ _ _ _ _ _ _
REGULATIONS
PASSWORD_ _ _ _
BAIT
SCHEDULE
FISH
How can I Brag?

!"#$"%&'$() !"#$"%&'$()
EQUIPTMENT EQUIPTMENT YOUR NAME 78
SEASON SEASON
LOGIN_ _ _ _ _ _ _ ____
REGULATIONS REGULATIONS ____
PASSWORD_ _ _ _
BAIT BAIT ____
____
SCHEDULE SCHEDULE ____
FISH FISH
How can I Brag?

!"#$"%&'$() !"#$"%&'$()
SEASON SEASON
LOGIN_ _ _ _ _ _ _ ____
PASSWORD_ _ _ _
BAIT BAIT ____
____
FISH FISH
!"#$"%&'$()
FISHING SPOTS MY WALL
EQUIPTMENT
SEASON
____
REGULATIONS ____
BAIT ____
____
SCHEDULE ____
FISH
How can I Brag?

!"#$"%&'$() !"#$"%&'$()
SEASON SEASON
LOGIN_ _ _ _ _ _ _ ____
PASSWORD_ _ _ _
BAIT BAIT ____
____
FISH FISH
!"#$"%&'$() !"#$"%&'$()
FISHING SPOTS MY WALL FISHING SPOTS
EQUIPTMENT EQUIPTMENT 26
SEASON SEASON
____ ____ VOTE
BAIT ____ BAIT ____ FISH NAME NAD TITLE
____ ____ COMMENT
SCHEDULE ____ SCHEDULE ____ FISH SPECS
BOX
FISH FISH
How can I Brag?

!"#$"%&'$() !"#$"%&'$()
SEASON SEASON
LOGIN_ _ _ _ _ _ _ ____
PASSWORD_ _ _ _
BAIT BAIT ____
____
FISH FISH
Your expertise level is
based on users rating
your catches by voting
!"#$"%&'$() !"#$"%&'$() and giving you/catches
MY PROFILE FORUM TACKLE SEARCH MY PROFILE experience
FORUM points SEARCH
TACKLE
FISHING SPOTS MY WALL FISHING SPOTS
EQUIPTMENT EQUIPTMENT 26
SEASON SEASON
____ ____ VOTE
BAIT ____ BAIT ____ FISH NAME NAD TITLE
____ ____ COMMENT
SCHEDULE ____ SCHEDULE ____ FISH SPECS
BOX
FISH FISH
How can I Brag?

How will I know if I’m Safe Fishing?
!"#$"%&'$()
FISHING SPOTS
SEASON
____
REGULATIONS ____
BAIT ____
____
SCHEDULE ____
FISH

!"#$"%&'$() !"#$"%&'$()
SEASON SEASON
____ ____
BAIT ____ BAIT ____
MY SPOTS
____ ____
FISH FISH

!"#$"%&'$() !"#$"%&'$()
SEASON SEASON
____ ____
BAIT ____ BAIT ____
MY SPOTS
____ ____
FISH FISH
!"#$"%&'$()
FISHING SPOTS
EQUIPTMENT WEATHER FORECAST
SEASON
____ TIDE CHARTS
REGULATIONS ____
BAIT ____
MY SPOTS DEPTH CHART
____
SCHEDULE ____ USER ACCIDENTS
FISH

!"#$"%&'$() !"#$"%&'$()
SEASON SEASON
____ ____
BAIT ____ BAIT ____
MY SPOTS
____ ____
FISH FISH
!"#$"%&'$() !"#$"%&'$()
EQUIPTMENT WEATHER FORECAST EQUIPTMENT
SEASON SEASON LIST OF USERS
____ TIDE CHARTS ____ LIST OF USERS
REGULATIONS ____ REGULATIONS ____ LIST OF USERS
BAIT ____
MY SPOTS DEPTH CHART BAIT ____
MY SPOTS
LIST OF USERS
____ ____
SCHEDULE ____ USER ACCIDENTS SCHEDULE ____ LIST OF USERS
FISH FISH

!"#$"%&'$() !"#$"%&'$()
SEASON SEASON
____ ____
BAIT ____ BAIT ____
MY SPOTS
____ ____
FISH FISH
!"#$"%&'$() !"#$"%&'$()
EQUIPTMENT WEATHER FORECAST EQUIPTMENT
SEASON SEASON LIST OF USERS
____ TIDE CHARTS ____ LIST OF USERS
REGULATIONS ____ REGULATIONS ____ LIST OF USERS
BAIT ____
MY SPOTS DEPTH CHART BAIT ____
MY SPOTS
LIST OF USERS
____ ____
SCHEDULE ____ USER ACCIDENTS SCHEDULE ____ LIST OF USERS
FISH FISH
!"#$"%&'$()
FISHING SPOTS
EQUIPTMENT
SEASON
____
REGULATIONS ____
BAIT ____
MY SPOTS
____
SCHEDULE USER COMMENT AND PHOTOS USER COMMENT AND PHOTOS
____
USER COMMENT AND PHOTOS USER COMMENT AND PHOTOS
FISH

MY FISHING SPOT
MY TACKLE BOX
SAFETY INSPECTOR
MY CAMERA
MY PROFILE
MY LICENSE
FIND OTHERS

MY FISHING SPOT
MY TACKLE BOX SAFETY INSPECTOR
SAFETY INSPECTOR
MY CAMERA ON/off
MY PROFILE
MY LICENSE
FIND OTHERS

MY FISHING SPOT
MY TACKLE BOX SAFETY INSPECTOR
SAFETY INSPECTOR
MY CAMERA ON/off
MY PROFILE
MY LICENSE
FIND OTHERS

MY FISHING SPOT
MY TACKLE BOX SAFETY INSPECTOR DEBRIS
SAFETY INSPECTOR WARNING
MY CAMERA ON/off
MY PROFILE
MY LICENSE
FIND OTHERS

*the inspector will alert you of any danger.

How can I find someone to Fish with?
!"#$"%&'$()
FISHING SPOTS
SEASON
____
REGULATIONS ____
BAIT ____
____
SCHEDULE ____
FISH

!"#$"%&'$() !"#$"%&'$()
EQUIPTMENT YOUR NAME 78 EQUIPTMENT YOUR NAME - WANNA FISH? 78
SEASON SEASON
____ ____
BAIT ____ BAIT ____
____ ____
FISH FISH

*annotation, click a flagging button that sends a noticeon your profile and other message
boards that you needa fishing buddy.
!"#$"%&'$() !"#$"%&'$()
SEASON SEASON
____ ____
BAIT ____ BAIT ____
____ ____
FISH FISH
!"#$"%&'$()
FISHING SPOTS
SEASON
____ ____
REGULATIONS ____ ____
BAIT ____ ____
____ ____
SCHEDULE ____ ____
FISH

*list of available fishing buddies based on your location, expertise level, interests, etc
Match.com of fisherman.
!"#$"%&'$() !"#$"%&'$()
SEASON SEASON
____ ____
BAIT ____ BAIT ____
____ ____
FISH FISH
!"#$"%&'$() !"#$"%&'$()
SEASON SEASON
____ ____ ____
REGULATIONS ____ ____ REGULATIONS ____
BAIT ____ ____ BAIT ____
____ ____ ____
SCHEDULE ____ ____ SCHEDULE ____
FISH FISH

MY FISHING SPOT
MY TACKLE BOX
SAFETY INSPECTOR
MY CAMERA
MY PROFILE
REGULATIONS
FIND OTHERS

MY FISHING SPOT BUDDIES
MY TACKLE BOX TURN ON PING/
SAFETY INSPECTOR -FOURSQUARE
MY CAMERA
MY PROFILE LOOK/CONTACT
REGULATIONS -BUDDY PROFILE
FIND OTHERS

MY FISHING SPOT BUDDIES BUDDY MAP
MY CAMERA
FIND OTHERS

*size based on groups/indiviudlas fishing in your area.

MY FISHING SPOT BUDDIES BUDDY MAP BUDDY LIST
MY CAMERA
FIND OTHERS

*click to poke them/contact.

MY FISHING SPOT BUDDIES BUDDY MAP BUDDY LIST POKE/MESS
MY CAMERA write message
FIND OTHERS
poke send

with our system, you wont be a hook, line, sinker.

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Sunday, September 26, 2010

Sunday, September 26, 2010

Every individuals membership starts with their goals and motivations.

Relationships, from interacting with other members of the community,

historical consciousness, having a membership is based on the commonalities of the

the communities historical consciousness is

Sunday, September 26, 2010

believing in equality is a way of keeping the tradition alive.

their organizational structure relies on the

Sunday, September 26, 2010

their relationships are composed of

shared values such as pride and activity enhancement.

also... their shares emotions of carrying on a tradition and bonding.

DESIRES & VALUES

ACTIVITY INFORMATION Age: 20

BELONGING AND IDENTITY

SHARED EMOTIONS r.BJOUFOBODF

Sunday, September 26, 2010

Sunday, September 26, 2010

Sunday, September 26, 2010

How can I get a Fishing License?

Sunday, September 26, 2010

How can I get a Fishing License?

Sunday, September 26, 2010

!"#$"%&'$() FISHING LICENSE APPLICATION

How can I get a Fishing License?

Sunday, September 26, 2010

!"#$"%&'$() FISHING LICENSE APPLICATION

How can I get a Fishing License?

Sunday, September 26, 2010

!"#$"%&'$() FISHING LICENSE APPLICATION

How can I get a Fishing License?

Sunday, September 26, 2010

Sunday, September 26, 2010

How can I get a Fishing License?

Sunday, September 26, 2010

How can I get a Fishing License?

Sunday, September 26, 2010

MY TACKLE BOX REGULATIONS

How can I get a Fishing License?

Sunday, September 26, 2010

MY TACKLE BOX REGULATIONS

How can I get a Fishing License?

Sunday, September 26, 2010

Where should I Fish?

Where should I Fish?

REGULATIONS Must be near

BAIT Check Requirements

Where should I Fish?

Where should I Fish?

REGULATIONS USER IMAGES

Where should I Fish?

REGULATIONS USER IMAGES REGULATIONS

Where should I Fish?

Where should I Fish?

Where should I Fish?

Where should I Fish?

Where should I Fish?

How do I find the Right Equipment?

WELCOME Locations, Our Catalog

How do I find the Right Equipment?

WELCOME Locations, Our Catalog

How do I find the Right Equipment?