Group 2

Corporate Social
Responsibility: Coke’s
Initiatives
 Corporate Social
Responsibility
“CSR is the continuing commitment by
business to behave ethically and
contribute to economic development
while improving the quality of life of
the workforce & the families as well as
the local community & society at
large”.
• 118 year old soft-drink producer
• US based multinational
• 11th “Most Admired Company” in the
World
• Coca-Cola – World’s Most Valuable
Brand
 “Think Local, Act Local”
• Philanthropic & Social Initiatives
across the globe.
• eKO management “use of natural
resources responsibly”.
• Three broad divisions
– Community involvement
– Waste management
– Workplace diversity & Human rights.
 Waste Management
Average Ratiosfor
Estimated
Water total
2.90 3.12 (7) 297
Energy Plants
307 0.54(3)supplying0.57
data (5) 55system
wide
56 impact
Solid (liters/liter
12.22(2) of product)
12.54 (3) (billion
1.25 liters)
1.24
Recycling (mega
74%2003 2002
1joules/liter)76% Percent
(3) 2003
(billion
925 mega
2002
joules)
Waste
947 Percent
(grams/liter)
(2) (million
metric
Rate tons) change (%) (thousand
metric tons) Change (%)
Millions ( $ )

Year ended 31 st December

 Our View
• Reduced regulatory oversight
• Strong corporate reputation
• Developing strong community
relationships
• Economic Growth – Reduced costs
• Improved Human Relations
– CSR Investment
• Support marketing objectives
• Should leverage on the current
corporate social initiatives

 Continued Criticism
• US: Coca-Cola sued for claims on Vitamin Water health benefits
- 16 Jan 2009
Consumer groups hand out 'worst product' awards
- 29 Oct 2007
Coca-Cola calls on UN to investigate human rights in Colombia
- 7 Mar 2006
India: Coca Cola ordered to close Kerala plant
- 19 Aug 2005
Australia: Campaigners criticze Coca Cola support of food study
- 3 Sep 2004
India: Coca-Cola ordered to stop extracting water in Kerala
- 19 Dec 2003
US and India: Coca-Cola faces trouble on two fronts
- 12 Jul 2003
South American Coca-Cola bottler to stand trial for murder
- 4 Apr 2003
US: Illinois University concerned over Coca-Cola deal
- 7 Mar 2003
India: Many bottled water brands found to contain pesticides
- 3 Feb 2003
India: Coca-Cola warehouse comes under activist attack
- 15 Nov 2002
US: Coca-Cola AGM attracts diversity of protest
- 20 Apr 2002
Coca-Cola accused over human rights in Colombia
- 28 Jul 2001
Conclusion
Thank You