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The document discusses Whirlpool's Duet washing machine. It provides details on the Duet's target market of busy individuals, its price point of $999-$1299 for washers and $799-$849 for dryers, and Whirlpool's marketing efforts through TV, magazine ads, and in-store promotions. Whirlpool's marketing efforts are well-designed to sell the Duet and are appropriate even though the actual market has lower income than originally expected.
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Marketing - The Whirlpool Duet a Soap Opera for Kids Case Study
The document discusses Whirlpool's Duet washing machine. It provides details on the Duet's target market of busy individuals, its price point of $999-$1299 for washers and $799-$849 for drye…