Documente Academic
Documente Profesional
Documente Cultură
OF
LEATHER PRODUCT
IN
US & CANADA
PRESENTED BY:-
Md.Abdul Quadir
Promod Jaiswal
Sanjay Singh
Devesh Namdev
Module 5:
Akif Mustafa
Staffing the Sales Force: Recruitment and Selection
LEATHER PRODUCTS…
Module 5:
Staffing the Sales Force: Recruitment and Selection
CONTENTS…
Introduction about Launching the product.
Marketing Strategies Objectives
Pestal analysis
Marketing Mix
Swot analysis
Module 5:
Staffing the Sales Force: Recruitment and Selection
Introduction…
MARKET
Module 5:
Staffing the Sales Force: Recruitment and Selection
Marketing strategies Objectives…
Brand Positioning
Market Capture
Module 5:
Staffing the Sales Force: Recruitment and Selection
PESTEL ANALYSIS…
Module 5:
Staffing the Sales Force: Recruitment and Selection
POLITICAL CONDITION…
A stable political regime in both the
Country.
In Canada three types of party:: Federation,
parliamentary democracy, and constitutional
monarchy.
In US two types of party: Democratics and
Republican
Module 5:
Staffing the Sales Force: Recruitment and Selection
Economical…
Single Market In both the Country
GDP Of Canada (2009): $1.2 trillion.
Per capita of Canada (2009): $47,131 (nominal); $37,722
(PPP).
GDP of US $14.266 trillion (2009)[1] (nominal; 1st)
$14.266 trillion (2009)[1] (PPP; 1st)
GDP growth of US 3.5% (2010)[2]
economy is based on services and industry
Module 5:
Staffing the Sales Force: Recruitment and Selection
Social…
Population of Canada (2009 est.): 33.7 million.
Ethnic groups: British/Irish 28%, French 23%, other European 15%,
Asian/Arab/African 6%, indigenous Amerindian 2%, mixed
background 26%.
Religions: Roman Catholic 43.6%, Protestant 29.2%, other Christian
4.3%, Muslim 2.0%, Jewish 1.1%, Buddhist 1.0%, Hindu 1.0% other
1.3%, none 16.5%.
Languages: English (official) 57.8%, French (official) 22.1%, other
20.1% (including Chinese and aboriginal languages).
Education: Literacy--99% of population aged 15 and over has at
least a ninth-grade education.
Module 5:
Staffing the Sales Force: Recruitment and Selection
Technological…
Technological highly advanced.
Module 5:
Staffing the Sales Force: Recruitment and Selection
Environmental…
Environment Pollution is a big threat
Module 5:
Staffing the Sales Force: Recruitment and Selection
MARKETING MIX
Module 5:
Staffing the Sales Force: Recruitment and Selection
PRODUCTS…
Design
Technology
Features
Convenience
Quality
Branding
Packaging
Accessories
Warranties
Module 5:
Staffing the Sales Force: Recruitment and Selection
Price…
Strategies:
Skimming
Penetration
Psychological
Cost-Plus
Module 5:
Staffing the Sales Force: Recruitment and Selection
Place…
Wholesale
Retail
Direct Marketing
Internet
Multi-Channel
Module 5:
Staffing the Sales Force: Recruitment and Selection
Promotion…
Special offers
Advertisements
Endorsements
Trade fairs
Free gifts
Module 5:
Staffing the Sales Force: Recruitment and Selection
SWOT ANALYSIS
Module 5:
Staffing the Sales Force: Recruitment and Selection
Strengths…
High Growth
Ready availability of highly skilled and cheap manpower
Large raw material base
Policy initiatives taken by the Government
Capability to assimilate new technologies and handle
large projects
Continuous emphasis on product development and design
upgradation
Module 5:
Staffing the Sales Force: Recruitment and Selection
Weakness…
Lack of warehousing support from the government
International price fluctuation
Huge labor force resulting in high labor charges
Lack of strong presence in the global fashion market
Unawareness of international standards by many players
Module 5:
Staffing the Sales Force: Recruitment and Selection
Threats…
Major part of the industry is unorganised
Limited scope for mobilising funds through private
placements and public issues (many businesses are family-
owned)
Difficulty in obtaining bank loans resulting in high cost of
private borrowing
Stricter international standards
High competition from East European countries and other
Asian countries
Lack of communication facilities and skills
Module 5:
Staffing the Sales Force: Recruitment and Selection
Opportunities…
Rising potential in the domestic market
Growing fashion consciousness globally
Use of information technology and decision support
software to help eliminate the length of the production
cycle for different products
Use of e-commerce in direct marketing
Module 5:
Staffing the Sales Force: Recruitment and Selection
Module 5:
Staffing the Sales Force: Recruitment and Selection
Module 5:
Staffing the Sales Force: Recruitment and Selection