Amazon.

com
 Building the Amazon.com
brand

Outline :
• Summary
• How can Amazon.com build their brand
• Conclusion
Vietnamese
Shopping
online
Foreign:

Shopping
online
• Building the Amazon.com Brand
• Jeff Bezos founded Amazon.com, Inc. in 1994
and launched it online in 1995
• Started as an online bookstore
 Amazon.com

The earth’s
biggest bookstore

More than one

million book tittles
in one year
• DVDs, CDs, MP3 downloads, computer
software, video games, electronics, apparel,
furniture, food, and toys.
 Germany French
Canada

The United
Kingdom

The
United Japan
State

China
• “ We want Amazon.com to be the right store
for you as an individual. If we have 4.5million
customers, we should have 4.5 million stores.”
(Jeffrey Bezos)
How can they build their brand and
create custormer’s trust?
 The world’s most customer
centric company
• Unique shopping experience
• The highest level of customer
service
 Largest online retailer

• Variety of products
• Lowest prices possible
• Delivery at home

Satisfy
customers
Best services

• Data bank
• Shopping cart
• Wish list
World of

mouth
Conclusion
Conclusion
 Preferences
www.interbrand.com
www.amazon.com
• Thank you for listening