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  • Parle & Britannia

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    Abbas Bhabrawala
    2K vizualizări9 pagini
    The document compares Parle and Britannia, two leading Indian biscuit companies. Parle aims to be the leader in its business by maintaining high quality, innovating, reaching all of India, focusing on customers, and improving skills. Britannia wants to become a larger player in food and strengthen its brands by diversifying. Some key differences are that Parle has a 46% market share and is family-run, while Britannia has 32.8% share and is a public company. Both use celebrities and events like cricket to promote their brands.

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    The document compares Parle and Britannia, two leading Indian biscuit companies. Parle aims to be the leader in its business by maintaining high quality, innovating, reaching all of India, focusing on customers, and improving skills. Britannia wants to become a larger player in food and strengthen its brands by diversifying. Some key differences are that Parle has a 46% market share and is family-run, while Britannia has 32.8% share and is a public company. Both use celebrities and events like cricket to promote their brands.

    Drepturi de autor:

    Attribution Non-Commercial (BY-NC)
    Descărcați ca PPT, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    2K vizualizări9 pagini

    Parle & Britannia

    Încărcat de

    Abbas Bhabrawala
    The document compares Parle and Britannia, two leading Indian biscuit companies. Parle aims to be the leader in its business by maintaining high quality, innovating, reaching all of India, focusing on customers, and improving skills. Britannia wants to become a larger player in food and strengthen its brands by diversifying. Some key differences are that Parle has a 46% market share and is family-run, while Britannia has 32.8% share and is a public company. Both use celebrities and events like cricket to promote their brands.

    Drepturi de autor:

    Attribution Non-Commercial (BY-NC)
    Descărcați ca PPT, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    din 9

    PARLE

    v/s
    BRITANNIA
    MISSION
    PARLE BRITANNIA

     “We will be the leaders in  'Make every Indian a


    our business by- Britannia consumer'
    maintaining high quality,
    introducing new and
    innovative products,
    reaching every part of India,
    remaining customer-centric,
    constantly upgrading our
    knowledge and skills.”
    VISION
    PARLE BRITANNIA
     “To become a larger player
     “To be the leaders in our
    in the food space, and as we
    business. We will stand
    get into newer products and
    apart from the competition
    newer categories, their
    by being the first in the
    strength will be derived
    market to innovate.”
    from the Britannia mother
    brand,"
    Strategies

     Price  Diversification
     Rural area  B to B
     Penetration
    BUSINESS:-

    Description Britannia Parle

    Established 1896 1929


    Nature of business Public ltd Family run business

    Market share ( value) 32.80% 46%

    Ads Major methods Cricket events and Celebrities endorse


    players ment

    New areas of promotion Environment Health and wellness


    PRODUCT:-

    Category Britannia Parle Leader

    Glucose Tiger Parle -G Parle-G


    Marie Marie Gold Parle Marie Marie Gold

    Salty snacks 50-50 Krack Jack Krack Jack

    Milk Milk bikis Milk sakhti Milk bikis

    Nice Nice ------ Britannia Nice

    Multi grain Nutri choice ----- Nutri choice

    Cream Cream Treat Kreams Cream treats

    Cookie Good day 20-20 Good day


    SWOT Analysis of Parle
    SWOT Analysis of Britannia

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