Competitor Analysis

  Internet Marketing and Student Recruitment Analysis

As part of our effort to recruit the best and brightest students, and to target them with relevant
material, we are planning to develop a strategy on how to get people interested in our school.
Internet Marketing being an emerging area, we feel that we can effectively use the digital
medium to create awareness and buzz for the school.

As the first step, we are doing a competitive analysis of schools and colleges to understand their
activities and effectiveness.

Activities:

The broad set of activities which you should be doing are :

1. Select one prominent University / College (national / international) like: Amity, IIPM,
IILM, Apeejay, WLC, University of Hertfordshire, Greenwich University,  INTO,
Manipal University, Sharda University etc.

2. Select parameters like web presence, functionality available, social media presence,
search engine effectiveness, content, content relevance etc, and rate/ evaluate the
universities

3. Figure out the effectiveness of each of these activities

You are required to gather data through Internet Research, Social Networking, Search Engine,
Intermediate Websites, Chatting / Skype/ Call, Articles / Blogs, Media Scanning, etc. You can
validate your analysis and conclusions

Deliverable :

1. Analyse the data and make a report of approximately 10 pages. The report should be
between 2500-3000 words, and should include recommendations

2. Power point presentation (using graphs, pictorial representation, MS excel etc.). Should
not exceed 10 minutes.

The report should cover all the following topics

         University /College Directing Marketing Techniques

         E-marketing Strategies and their effectiveness

         Intermediate Websites (like shiksha, minglebox, mbaguru etc)

          Recruitment Agents (like Chopras etc.)

         Student Perception and Subsequent Experience (what do students

actually want, and what have been their subsequent experiences)

         Branding and MARCOM (strategy and pricing)

         Collaborations and Partnerships

         Recruitment Figures and Costing (Approximate cost of recruitment /

student)

         Recommendations

Logistics:

1. Groups of 4

2. Utilize the e-medium to collaborate

3. If unclear, Ask

4. Due Date : 17th October

To succeed

Be INNOVATIVE and think OUT OF THE BOX

If you have any questions, feel free to contact :

1. Nitin Ticku at nitin.t@ebsmail.com, 9560790901

2. Gurpinder Singh at gurpi@yahoo.com, 9971114698