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INTRODUCTION
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1.1.1 INDUSTRY PROFILE:
Like every other industrial sector in India, the Indian Electrical Industry too
is slowly emerging from out of its "protective cover". For far too long has Indian Industry
remained shackled and consequently inward looking. Over the past fifty years there was
no exposure to global players and competition, with the result that the Industry grew up
in a sheltered environment, dependent on the Government for everything, from licenses
to protection to tariffs. Each one of these interventions was aimed at securing protection
for oneself and ensuring growth of one’s own organization at the cost of industry and
the nation at large. Lack of global competition encouraged a "cost plus" approach,
where every conceivable cost increase was passed on to the customer. There was thus
no motivation to reduce costs.
As per the recent survey, the global electrical & electronics market is worth
$1,038.8 billion, which is forecasted to grow to $ 1,216.8 billion at the end of the year
2008. If we talk of electrical & electronics production statistics, the industry accounted
for $1,025.8 billion in 2006, which is forcasted to reach $1,051.5 billion in future.
At the outset, it must be stated that the reduced domestic demand is at best a
temporary phenomenon. The power sector in India is bound to grow and this will
undoubtedly boost demand from the Utilities, quite apart from the industrial demand
which will continue to grow with increased industrial output. The poor financial health of
the SEBs is however a damper that cannot be wished away in the short term. This will
continue to plague corporate in the Electrical Industry, until the SEB restructuring and
unbundling brings a turnaround in the medium term.
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1.1.2 COMPANY PROFILE:
Havells owns some of the prestigious global brands like Crabtree, Sylvania,
Concord, Luminance, Linolite & SLI Lighting.
The company has acquired a number of International certifications, like BASEC, CSA,
KEMA, CB, CE, ASTA, CPA, SEMKO, SIRIUM (Malaysia), SPRING (Singapore), TSE
(Turkey), SNI (Indonesia) and EDD (Bahrain) for various products.
Today, Havells and its brands have emerged as the preferred choice of electrical
products for discerning individuals and industrial consumers both in India and abroad.
3
In an attempt to transform itself from an industrial product company to a consumer
products company, Havells launched the consumer electrical products such as CFLs,
Fans, and Modular Switches & Luminaries.
The essence of Havells success lies in the expertise of its fine team of professionals,
strong relationships with associates and the ability to adapt quickly and efficiently, with
the vision to always think ahead.
Vision:
"To be a globally recognized corporation that provides best electrical & lighting
solutions, delivered by best-in-class people."
Mission:
To achieve their vision through fairness, business ethics, global reach,
technological expertise, building long term relationships with all our associates,
customers, partners, and employees.
VALUES:
Customer Delight:
Pursuit of Excellence:
4
MILESTONES:
5
• Expansion at Alwar manufacturing plant for increase of
production capacity.
• Expansion at Baddi manufacturing plant and set-up of an
Export Oriented Unit.
• First Company to get the ISI Certification for complete
range of CFLs.
• Started mid-day meal program at Alwar, Rajasthan caters
to 10,000 students from 77 schools.
6
of the company.
• Attained the IEC certification for Industrial switchgear and
CSA certification for all manufacturing plants.
7
1990 : Set up a manufacturing plant at Sahibabad, UP for Changeover
Switches
PRODUCTS:
8
6) CFL
7) FANS
8) MODULAR PLATE SWITCHES
9) CABLES AND WIRES
10)DIGITAL DIMMING
11)BATHFITTINGS AND ACCESSORIES
The organization does not have more customer care center and the customers
are not well aware of the existing customer care centers.
• This study does not answer all the problems which arise in the Havells. There are
many certain formulas for analyzing particular problems, but the aim of the study is
to develop ability of decision making & strategic formulation. A right decision at the
right time itself helps the organization to run efficiently.
• It is here that this project becomes important as it aims to understand all the aspects
of corporate selling, the detail study of all the competitive brands of Havells
Products.
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• The observational study made during the training would help the marketing division
of Havells to devise effective market strategy for the given area that would ultimately
help to strengthen their position in the market, would enhance brand preference
amongst the consumers.
Primary Objective:-
To find out the people’s perception in purchasing the products of Havells India.
Secondary Objective:-
To know the personal views of people regarding choices among various Electronic
products of Havells.
To study which branded electronic products are mostly preferred by people as per
their choices.
Comparison between various Electronic products of Havells.
Find out factor influencing the people at the time of purchasing Electronic products -
QUALITY, DURABILITY, VARIETY, and PRICE.
This study would be useful for companies to know what people perceive and
thinking about “Electronic products” offered by Havells .The study would be
useful to other researchers as a secondary data. This study would be useful to
form strategies & to make further decisions according to perception of people
about electronic products in Havells.
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1.5 Deliverables:
The study also helps to analyze the brand preference and the customer
views of Havells India Limited.
CHAPTER-2
LITERATURE SURVEY
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The concept of brand image has been very significant to consumer behavior
from post 1950’s. As Aaker and Keller confirmed in Hsieh’s study that, “brand image
has been considered a vital part of a firm’s marketing program, not only because it
serves as a foundation for tactical marketing mix issues but also because it plays an
integral role in building long term brand-equity” (1990).
Definition:
The first type, is a subjective image, this is when a potential customer hears or sees the
brand name/logo and feel obliged to purchase the product or service, despite a lack of
understanding as to why this is the case. The case simply relates to how the brand is
perceived as significant to an individual’s self-consciousness.
The second type of brand image is the objective form which is the attempt to generate
an emotional need for the product, leaving you with the feeling that you need to
purchase the product so as to satisfy this need.
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The third is literal image, i.e. a logo which represents a company. This
implies that upon seeing this picture/logo, the name of the company does not need to
be uttered as the picture tells the consumer the whole story e.g. Nike with the tick or
McDonalds with the golden arches. Evidently, the approach used to obtain and sustain
a brand image will vary upon several factors as reflected by the analysis presented by
Tyler.
Oxenfeldt and Swann’s idea was that the brand image should allow the
company to establish its position within its market segment, protecting it from
competition, thus allowing them to build upon this with market share growth (Park et al,
1986).
Moreover Park et al (1986) put forward in Bhat’s article that the importance of
establishing a brand image relevant to its market segment in which it is based, is
significant so as to ascertain a strong brand position, help create a barrier to entry for
potential competitors: thus raise the brands performance in the market.
There are areas which have been identified and do require further investigation.
The main issues that the some studies had not specified about the requirements
of the customers regarding the product.
However, some studies have suggested about various factors of purchase
decision but does not help in decision making & strategic formulation.
The scope of this study was limited to certain characteristics of the customers but
does not aim at what they perceive and think about “Electronic products”
CHAPTER-3
METHODOLOGIES
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3.1.1 Descriptive Research:
Descriptive Research has been used; it involves surveys and fact – findings
enquirer of different kinds the major purpose of descriptive research is the description of
the state of affairs, as it exists at present. The main characteristics of this method are
that the researcher has no control over the variable; he can only report what has
happened or what is happening. The methods of research utilized in descriptive
research are survey methods of all kinds, including comparative methods.
The structured questionnaire for Appraisal system with the following types
of questionnaire open ended, multiple choice and ranking scale.
The target respondents were the customers owning Havells product and also non
users of Havells Electronic product.
3.3.1 Assumption
The results could be skewed because of a small sample size of 100 only.
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People who purchase Havells product are assumed to be satisfied with their
advertising and sales promotion activities.
3.3.2 Constraints
The respondents in many cases were unwilling to provide all the information.
Data collection
15
Data refers to information or facts. It includes numerical figures, non – numerical
figures, descriptive facts, and qualitative information. The task of data collection begins
after a research problem has been defined and research plan has been detected. The
nature of data is both primary and secondary data.
1. Primary data
The primary data are those that are collected through questionnaire. The
questionnaire was framed in such a manner to obtain correct information, graded
suitable for the study.
2. Secondary data
The secondary data has been collected through oral communication. Secondary
data is about the company website.
Chi-square test
Rank correlation
One sample run test
16
The chi – square test, written as Ψ²-test, is a useful measure of comparing
experimentally obtained results with those expected theoretically and based on the
hypothesis. It is used as a test statistics in testing a hypothesis that provides a set of
theoretical frequencies with which observed frequencies are compared. In general chi –
square test is applied to those problems in which we study whether the frequency with
which a given event has occurred , is significantly different from the one expected
theoretically.
The measure of chi square enables us to find out the degree of discrepancy
between observed frequencies and theoretical frequencies and thus to determine
whether the discrepancy so obtained between observed frequencies and theoretical
frequencies is due to the error of sampling or due to chance.
The chi – square is computed on the basis of frequencies in a sample and thus
the value of chi – square so obtained is statistics. Chi – square is not a parameter as its
value is not derived from the observation in a population. Hence chi – square test is a
non – parametric test.
Chi – square test is not concerned with any population distribution and its observation.
The Ψ² test was first used in testing statistical hypothesis by Karl Pearson in the
year 1900.it is defined as
Step 2: take the difference between each observed frequency and the corresponding
expected frequency.
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Step 3: square the difference for each value of i.
Ψ² will be zero if each pair is zero and it may assume any value extending to
infinity. When the difference between the observed frequency and the expected
frequency in each pair is unequal. Thus Ψ² lies between 0 and 8.
The significance test on Ψ² is always based on the one tailed test of the right
hand side of standard normal curve as Ψ² is always non negative.
Degrees Of Freedom
The number of data that are given in the form of a series of variables in a row or
column or the no of frequencies that are put in cells in a contingency table, which can
be calculated independently is called degrees of freedom and is denoted by v.
Case 1: if the data is given in the form of a series of variable in a row or column,
then the degrees of freedom = (number of items in the series)-1, that is , v= n-1,where n
is the number in the series in a row or column.
Case 2 : when the number of frequencies are put in cells in a contingency table ,
the degrees of freedom will be the product of (number of rows less than one) and the
(number of column less than one).that is ,v =(r-1) (c-1), where R is the number of rows
and c is the no of columns.
2. The expected frequency of any item or cell should not be less than 5. If it is less
than 5 , then frequencies taking from the adjacent items or cells are pooled
together in order to make it 5 or more than
3. The total no of observation used in this test must be large that is n=30.
4. This test is used only for drawing inferences by testing hypothesis. It cannot be
used for estimation of parameter or any other value.
6. The frequencies used in Ψ² test should be absolute and not relative in terms.
The chi square test is widely used to test the independents of attributes. It is applied
to test the association between the attributes when the sample data is presented in the
form of a contingency table with any number of rows and columns.
The coefficient of rank correlation is based on the various values of the variants
and it is denoted by R. It is applied in the problems in which data cannot be measured
quantitatively assessment is possible such as awareness satisfaction etc.
R= 1 - 6∑D2
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N(n2-1)
1. Calculate the difference of R1 from R2 and write it under the colouring heated
by D.
R= 1 - 6∑D2
N(n2-1)
It is a non parametric method to randomness with which the sample items have
been selected. The run test, based on the order in which the sample observations are
obtained, is a useful technique for testing the null hypothesis H0 that the observation
has indeed been drawn at random. The runs test can also be used to detect departures
in randomness of a sequence of quantitative measures over time, caused by trends or
periodicities.
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CHAPTER - 4
The data after collection has to be processed and analyzed in accordance with
the outline laid down for the purpose at the time of developing the research plan. This is
essential for a scientific study and for ensuring that we have all relevant data.
Processing implies editing, coding, classification and tabulation of collected data so that
The term analysis refers to the computation of certain measures along with
searching for patterns of relationship that exist among data groups. Thus, “In the
that performed with the purpose of summarizing the collected data and organizing them
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4.2 Calculations:
TEST NO – 1
Ψ² - CHI SQUARE
Aim:
To test the relationship between gender and service regards Quality of Havells
Products.
Observed frequency:
Male 23 12 35
Female 10 5 15
Total 33 22 17 50
Expected frequency:
((17)(35)) /50
Male ((35*33)/50)) = 23.1 35
= 11.9
((33)(15)) / 50 ((17)(15)) / 50
Female 15
=9.9 =5.1
Total 33 17 50
Calculation of ψ² value:
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23 23.1 -.1 0.01 4.3290
Total 12.73526
= (2-1) (2-1)
= 12.71
Result:
Decision:
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TEST NO - 2
quality 2 1 3 - - 6
schemes - 1 1 2 1 5
Availability - 2 1 - - 3
Price 4 2 3 1 - 10
advertisement - - - - 1 1
25
Calculation of table values
quality 2 1 3 - -
Schemes - 1 1 2 1
Rank 5 2 2 1 2
Availability - 2 1 - -
Rank 4 1 2 4 4
price 4 3 2 1 -
Rank 1 3 2 4 5
Advertisement - - - - 1
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RANK CORRELATION TEST
Aim:
To test the relationship between the quality and price factor that influence the buyer.
There is no relationship between quality and price factor that influence the buyer.
There is relationship between quality and price factor that influence the buyer.
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R1 R2 D=R1-R2 D^2
2 1 1 1
3 3 0 0
1 2 -1 1
∑ D^2 =2.5
r = 1- 6∑D2 / n (n2 – 1)
r = 1 - (15/120)
r = 1- 0.125
r = 0.875
Result:
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Quality and price factors are positively correlated. The calculated correlation
coefficient 0.875 is greater than the tabulated value of rank correlation co efficient for
n=6 and 5 % level of significance is 0.8626, Hence the null hypothesis Ho is rejected.
Decision:
There is a significant relationship between the quality and the price factor that
influence the buyer.
TEST NO - 3
Aim:
To Test the satisfaction of customers towards the service obtained from products other
than Havells.
The customers did not satisfy with the service obtained from other products.
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Alternative hypothesis H1 :
The customers are satisfied with the service obtained from other products.
Run:
r=13 n1 = 32 n2 = 18
Formula:
1. µr = ((2n1n2)/(n1+n2)) + 1
2. бr = √((2n1n2)(2n1n2-n1-n2))/((n1+n2)^2(n1+n2-1))
3. | Z | = r - µr/ бr
Statistics:
1. µr = ((2(32)(18))/50) + 1
= 24.04
2. бr = √((2(32)(18)(2(32)(18)-32-18))/((32+18)^2(32+18-1))
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= 3.219
3. | Z | = | r - µr/ бr |
= | (13-24.04)/3.219|
= 3.43
| Z | Calculated = 3.43
|Z | Table = 1.96
Result:
Calculated value |Z| cal = 3.43 is greater than the table value 1.96.
Decision:
The customers are satisfied with the service obtained from other products.
TABLE NO.4.3.1
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Gender No. of Respondents Percentage
Male 40 80%
Female 10 20%
Total 50 100%
CHART NO.4.3.1
INFERENCE:
TABLE NO.4.3.2
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Do you have any of the Havells products?
1 Yes 25 50%
2 No 25 50%
3 Total 50 100%
CHART NO.4.3.2
INFERENCE:
The above table indicates that, 25% people have Havells products & 25% people
do not have.
TABLE NO.4.3.3
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(A). If “Yes” which product do you have?
NO. OF
SR.NO. PARTICULARS PERCENTAGE
RESPONDENTS
1 CAPACITORS 4 16%
BATHFITTINGS AND 2
2 ACCESSORIES 8%
4 FANS 4 16%
5 MOTORS 1 4%
6 LIGHTING 6 24%
7 CFL 2 8%
DIGITAL DIMMING
8 2 8%
9 Total 25 100%
CHART NO.4.3.3
34
INFERENCE:
The above table indicates that, 24% people have lighting, 16% people have cables and
wires, 8% have bathfittings and accessories, 16% have capacitors, 8% digital dimming,
8% have cfl, 16% have fans & 4% have motors.
TABLE NO.4.3.4
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When did you purchase your Havells product?
NO. OF
SR.NO. PARTICULARS PERCENTAGE
RESPONDENTS
3 1 -2 years 4 16%
4 2 – 5 years 2 8%
9 Total 25 100%
CHART NO.4.3.4
INFERENCE:
The above table indicates that, 16% people plans for purchasing Havells
products in 1-2 yr, 4% plan more than 5 yr, 40% plan in less than 6 months, 32% plan in
6 month to 1 yr.
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TABLE NO.4.3.5
NO. OF
SR.NO. PARTICULARS PERCENTAGE
RESPONDENTS
1 Personal 13 52%
2 Official 10 40%
3 Both 2 8%
4 Total 25 100%
CHART NO.4.3.5
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INFERENCE:
The above table indicates that, 52% purchasing Electronic for person use, 8%
purchase for both purpose, 40 % purchase for official use.
TABLE NO.4.3.6
NO. OF
SR.NO. PARTICULARS PERCENTAGE
RESPONDENTS
Strongly 9
1 36%
satisfied
2 Satisfied 13 52%
3 Dissatisfied 2 8%
Strongly
4 1 4%
dissatisfied
5 partially satisfied 0 0%
Total 25 100%
CHART NO.4.3.6
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INFERENCE:
The above table indicates that, 52% people satisfied with their electronic
products, 36% strongly satisfied with their electronic products, 8% people dissatisfied
with their electronic products, 4% people strongly dissatisfied with their electronic
products.
TABLE NO.4.3.7
NO. OF
SR.NO. PARTICULARS PERCENTAGE
RESPONDENTS
3 Packaging 5 20%
4 Product Size 2 8%
Service – Repair
5 1 4%
,Warranty & etc
Total 25 100%
CHART NO.4.3.7
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INFERENCE:
TABLE NO.4.3.8
1 Price 9 36%
2 Availability 7 28%
3 Schemes 4 16%
4 Quality 3 12%
5 Advertisement 2 8%
Total 25 100%
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CHART NO.4.3.8
INFERENCE:
The above table indicates that, 28% people influencing through availability of
product, 36% influencing through price, 16% through schemes, 12% through Quality of
Havells products & 8% through advertisement.
TABLE NO.4.3.9
Did you switched over from any other brand to this brand?
NO. OF
SR.NO. PARTICULARS PERCENTAGE
RESPONDENTS
1 Yes 5 20%
2 No 20 80%
Total 25 100%
41
CHART NO.4.3.9
INFERENCE:
The above table indicates that, 20% people had been switched over.
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Person does not have Havells product.
TABLE NO.4.3.10
3 1 -2 years 3 12%
4 2 – 5 years 1 4%
Total 25 100%
CHART NO.4.3.10
43
INFERENCE:
The above table indicates that, 44% people purchase Havells in less than 6 months,
40% in 6 month to 1 yr., 12% in 1-2 yr. & 4% people plans for purchasing their
electronic product in 2-5 yr.
TABLE NO.4.3.11
6 Above 5000 0 0%
7 Total 25 100%
CHART NO.4.3.11
44
INFERENCE:
The above table indicates that, 12% choose the range of 3000-3500, 48% for
2500-3000, and 8% choose for 4500-5000 & 8% choose for 4000-4500.
TABLE NO.4.3.12
NO. OF
SR.NO. PARTICULARS RANK PERCENTAGE
RESPONDENTS
LIGHTING 7 1
1 27%
BATHFITTINGS AND 1 5
2 ACCESSORIES 4%
CFL
3 4 3 15%
4 FANS 7 2 27%
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CABLES AND WIRES
5 2 8 8%
DIGITAL DIMMING
6 3 4 12%
MOTORS
7 1 7 4%
CAPACITORS
8 1 6 4%
9 Total 26 100%
CHART NO.4.3.12
46
INFERENCE:
The above table indicates that, 27% choose lighting, 4% choose bathfittings and
accessories, 27% choose fans, 4% for motors, 4& for capacitors, 12% for digital
dimming, 8% for cables and wires.
TABLE NO.4.3.13
1 Personal 13 52%
2 Official 9 36%
3 Both 3 12%
4 Total 25 100%
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CHART NO.4.3.13
INFERENCE:
The above table indicates that, 52% people choose for personal use, 12% for both use
& 36% for Official use.
TABLE NO.4.3.14
1 Price 10 1 40%
2 Availability 3 2 12%
3 Schemes 5 4 20%
4 Quality 6 3 24%
5 Advertisement 1 5 4%
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6 Total 25 100%
CHART NO.4.3.14
INFERENCE:
The above table indicates that, 12% people influencing through availability of product,
40% through price, 24% through quality, 20% through schemes & 4% through
advertisement.
TABLE NO.4.3.15
NO. OF
SR.NO. PARTICULARS PERCENTAGE
RESPONDENTS
49
3 Packaging 2 8%
4 Product Size 2 8%
Service – Repair
5 2 8%
,Warranty & etc
CHART NO.4.3.15
INFERENCE:
The above table indicates that, 44% give preference to Product design, 32% to
Product functionality, and 8% for Packaging, 8% for Service, 8% for Product Size.
14. Please tick one of the item for each of the product for your desire Havells products?
SR.N NO.OF
PARTICULARS PERCENTAGE
O RESPONDENTS
50
2 Wall Mounting Fans 5 20%
6 Total 25 100%
CHART NO.4.3.16
INFERENCE:
The above table indicates that, 36% give preference to Ceiling Fans, 20% for
Pedestal Fans, 20% for Wall Mounting Fans, 16% for Ventilating Fans & 8% for High
Speed Fans.
TABLE NO.4.3.17
(B).LIGHTING
NO. OF
SR.NO. PARTICULARS PERCENTAGE
RESPONDENTS
1 Specialty lamps 1 4%
2 LED Lighting 2 8%
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3 Consumer Lighting 12 48%
5 Total 25 100%
CHART NO.4.3.17
INFERENCE:
The above table indicates that, 48% give preference to Consumer lighting, 40%
for Industrial lighting, 8% for LED & 4% for Specialty lamps.
TABLE NO.4.3.18
(C). INDUSTRIAL CIRCUIT PROTECTION
NO. OF
SR.NO. PARTICULARS PERCENTAGE
RESPONDENTS
1 MCCB 3 12%
52
Fuse Switch and Switch
3 5 20%
Fuse
Load Changeover 7
4 28%
Switch
5 Total 25 100%
CHART NO.4.3.18
INFERENCE:
The above table indicates that, 40% gives preference to Switch Disconnector,
28% for Load Changeover Switch, 20% for Fuse Switch and Switch Fuse &12% for
MCCB.
TABLE NO.4.3.19
(D). Motors
NO. OF
SR.NO. PARTICULARS PERCENTAGE
RESPONDENTS
53
4 Flange Motor 15%
5 Total 25 100%
CHART NO.4.3.19
INFERENCE:
The above table indicates that, 53% gives preference to Foot Mounting, 20% for Brake
Motors, 15% for Flange Motor & 12% for Inverter Duty Motors with Forced Cooling.
Aim:
To test the relationship between gender and service regards Quality of Havells
Products.
54
Alternative hypothesis H1:
Aim:
To test the relationship between the quality and price factor that influence the buyer.
There is no relationship between quality and price factor that influence the buyer.
There is relationship between quality and price factor that influence the buyer
Aim:
To Test the satisfaction of customers towards the service obtained from products other
than Havells.
55
The customers did not satisfy with the service obtained from other products.
Alternative hypothesis H1 :
The customers are satisfied with the service obtained from other products.
CHAPTER V
CONCLUSIONS
CHI-SQUARE TEST
There is significant relationship between gender and service regards
Quality of Havells Products.
56
RANK CORRELATION TEST
There is a significant relationship between the quality and the price factor that
influence the buyer.
The customers are satisfied with the service obtained from other products.
57
16% people plans for purchasing Havells products in 1-2 yr.
12% for people purchase Havells product for both personal and Official use.
58
5.2 SUGGESTIONS AND RECOMMENDATIONS
Company should make policy for fixed end user price for all dealers
so that fair game will be played & dealer would not to compromise
on their margin.
59
5.3 CONCLUSION
The study was done in order to find out the purchase decision of customers
towards Havells products. After analyzing the data, it was found that the purchase
decision of customers towards Havells products is better and not the best. Various
suggestions are suggested to increase the purchase decision of customers and help to
reach target.
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APPENDIX
QUESTIONNAIRE
I am C.Loganathan management student of Sri ram engineering college
undergoing MBA project on purchase decision of customers with reference to Havells
would be grateful if you kindly spare your valuable time to fill up the questionnaire which
would help me to complete my project successfully on time.
Thanking you
Personal Details
a. Name :
b. Age :
c. Gender :
d. Address :
e. Phone No :
f. Income :
g. Occupation
a. Businessman [ ] b. Govt.Employee [ ]
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1. Do you have any of the Havells products?
(a). Yes
(b). No
I. CAPACITORS
IV. FANS
V. MOTORS
VI. LIGHTING
VII. CFL
III. 1 -2 years
IV. 2 – 5 years
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3. What is main purpose of using Havells product?
I. Personal
II. Official
III. Both
I. Strongly satisfied
II. Satisfied
III. Dissatisfied
V. partially satisfied
I. Product functionality
III. Packaging
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6. What are the factors which influence your buying decision?
Price
Availability
Schemes
Quality
Advertisement
7. Did you switched over from any other brand to this brand?
Yes
No
6 months to 1 year
1 -2 years
2 – 5 years
9. What price range will you be prepared to pay for such a Product?
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Rs. 4500 – 5000
Above 5000
I. CAPACITORS
IV. FANS
V. MOTORS
VI. LIGHTING
VII. CFL
Personal
Official
Both
12. What are the factors which influence your buying decisions?
Price
65
Availability
Schemes
Quality
Advertisement
Product functionality
Product design
Packaging
Product Size
Product functionality
14. Please tick one of the item for each of the product for your desire Havells products?
A.FAN
Ceiling Fans
Pedestal Fans
Ventilating Fans
66
B. LIGHTING
Specialty lamps
LED Lighting
Consumer Lighting
Industrial Lighting
MCCB
Switch Disconnector
D. Motors
Foot Mounting
Brake Motors
Flange Motor
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BIBLIOGRAPHY
The lists of reference for the purpose of completing this marketing project are as given
below:
Reference Books
Boyd and Stasch (2001), Marketing Research, 3rd Edition, Financial Times
Prentice.
:G. C. Beri (1999), Marketing Research, 4th Edition, Himalaya Publication House.
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Saxena Rajan, Marketing Management: Tata Mcgraw, New Delhi, 2006
Websites
http://www.havells.com
http://business.mapsofindia.com/india-company/h/havells-india.html
http://havellsindia.wordpress.com
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