MoS Q’nre

1* Your age
16-
21-26 26-31
21
31- 36 1nd
36 above

2* Your occupation

3* Your income
25k-50k 50k-1lac

1lac-1.5lac 1.5lac-2lac
2 lac and
above

4* Which media gets your attention?

ra
print di television
o
word of
mouth

5* how does an advertisement affect you?

recall

positive impression

interest

desire to purchase/explore

6* which form of ad creates a greater impact on you?

just the printed words

words with sound

words with a visual

a moving action oriented ad

 picture depicting a scene/story

7* how long does the impact of an advertisement last on you?

few hours one day

one week one month

more than a
month

8* does an advertisement urge you to try a new brand?

ye
no
s

9* how often do you buy the same article/garment design as you see in the ad?
always most of the time
sometim
never
es

10* do you remember the hoardings if these are?

near the residence

places visited frequently

on the way to work

bus stand

11* you prefer reading which newspaper?

the times of
hindustan times
india
the hindu the indian express

the pioneer

12* have you ever used discount coupons printed in

magazines/newspaper/magazine?
ye
no
s

13* how much time you spend on watching tv per day?

0 hour 1-2 hour
 3-5
more than 5 hours
hour

14* which aspect of television ad is important to you?

backgr
models theme
ound
punch
caption photography
line

15* does the picture of a famous personality in the tv ad make you think that?
the product is of high quality

it must be expensive

the company must be big

the brand is facing intense competition

it does not affect you

16* how often do you visit social networking websites?

everyday

only while in leisure

rarely

17* do you find social networking websites ads attractive?

ye
no
s

18* do you share and do your friends/family share shopping experiences?

alway someti
occasionally
s mes
never