Smartphones, Wireless Technology Gadgets

and Great Tech Tools For Real Estate

A mobile professional’s guide to knowing

Which wireless technologies work for you

G. William James Handheld Computer Solutions

 Handouts and Downloads

www.pdapowerplus.com

Contact Me

william@pdapowerplus.com
 The smartphone
has changed
the course of
real estate

Clients and colleagues demand a more immediate response

Provides instant access to MLS online- increase sales opportunities

Networking with office computers, update calendars and contacts

Manage personal and business email from wherever you are

 Send & receive documents and contracts right from the smartphone

Multimedia (photos and video) features offer mobile marketing

Successful Agents and
Brokers have already
reacted to the new
technologies to meet
the demands of the new
marketplace

To represent clients of the Information age,

you must adopt the tools they use, to:
•Communicate
•Stay productive
•Make the right impression
The Primary Smartphone
Requirements:

•Wireless Internet
MLS access, Web searches, news and information

•Email
Instantly delivered whenever, wherever

•PDA
For calendar, contacts, documents and information storage

•Multimedia
Photos, video, listings, marketing materials

•Text Messaging
The preferred messaging style for young consumers
How To Make Your

Smartphone Investment Become

A Smartphone Dividend
 Choose the right
smartphone for your
specific needs

Begin with a focus on the three things your

device will perform for you most:
Phone Calls?
Email?
Web Searching?
Multimedia?
Documents?
GPS Navigation?
Fun and Games?
 Choose the right
smartphone for your
specific needs

What makes it a smartphone? An Operating System (OS)

Blackberry OS Windows 7
Palm OS WebOS
Apple iPhone OS Android

Symbian
What makes it a smartphone? An Operating System (OS)
 RIM Blackberry

45 percent of all smartphone devices used for business

Pro: Email Pushed automatically

●Calendar, Contacts, Email well integrated
● Easy to set-up and use
● Can be used as a lockbox key (Supra™ & SentriLock™)

Con: Internet speed concerns

●Not many real estate apps
●Limited “cloud” apps
 Palm OS

Still very popular in real estate but is fading fast

Pro: Highly intuitive PIM (calendar, contacts, memos, etc.)

●Lots of available apps
●A favorite to use as a lockbox key (Supra eKey)

Con: Does not support most current 3G apps

●Hard to find – no longer in production
 iPhone OS

Apple iPhone raised the bar for smartphone technology

Pro: Considered the best screen experience

●200,000 available apps
●Very easy to set up and use

Con: Typing on keyboard can be a challenge – at first

●Focused more on entertainment than business
●No removable battery
●Only available on AT&T
 Windows 7 Phone

A New, redesigned version of Windows Mobile,

release October 2010

Pro: Screen and form-factor very much like Android and iPhone
●Lots of business-savvy apps
●Easy to navigate and access data

Con: May be hard on device memory

 WebOS

Palm’s new OS brings the future of cloud computing

to smartphones

Pro: Designed for “cloud’ computing

●Multitasking increases productivity
●Screen technology like that of Android and iPhone
●No need to sync with computer
●HP to invest $$$ into Web OS, make a Tablet device

Con: Processor could be faster (Sprint version)

●Keyboard buttons are a bit small, but responsive
 Android

Google’s open source OS delivers impressive

new features to mobile

Pro: Designed for “cloud’ computing

●Multitasking increases productivity
●Easy to setup and use
●Over 10,000 apps to date
●No need to sync with computer

Con: Still too many OS versions in stores today,

little GUI continuity

Regardless of choice,
three rules to make
the best use of your
smartphone
 Rule 1:
Commit to the
technology

Make your smartphone’s productivity features as common to you as your phone features.

Put all of your calendar events into your phone. Keep it current, use it daily.

Create a CRM, or Client Relationship Management System

Save notes and memos in the phone instead of on paper

Organize and manage the stored data on your smartphone

Prepare a “show listings anywhere” photo presentation

 Rule 2:
Take full advantage of
the features

Learning to use the advanced features will increase productivity

and increase sales

Take the time to setup the options for each application.

Bookmark your MLS site and other favorite websites in the browser.

Practice taking photos and video capture with the camera

Add third-party software applications as needed

Create shortcuts to make navigation easier and faster

 Rule 3:
Customize your
device- make it
uniquely yours

Personalizing your smartphone will improve and speed navigation, increase satisfaction

Set speed dials and application shortcuts

Customize the screen and each application for optimal navigation

Get yourself hands-free with a headset and Bluetooth car kit

Create templates when available to make adding data faster & easier

Customize your device for a unique look, sound and response

 Bonus
Rule:
Get Creative!

Imagine ways you can deliver first rate services and impress your clients

Use the camera and videocam to record and send updated photos and video

Share the most up-to-the minute listing information with your Twitter followers

Always remember special dates (birthdays, anniversaries) for past clients

Use MMS to host a “remote showing” when a live presentation isn’t possible

Have your showing addresses pre-programmed into the GPS or Google Maps
 Try before you buy-
Do your homework
and choose right the
first time

Ask questions, put devices to the test before you decide

How much are you willing to spend?

How much will it cost to operate monthly?
Will you need to purchase third-party software?
Battery life (talk time and standby time)
Call quality, speakerphone
Screen size and brightness
Input technology (touchscreen, stylus, or keyboard buttons)
www.billshrink.com
How To Avoid Being One Of These People
Regular maintenance will keep you and your phone running smoothly

Treat your smartphone in many ways as you do your computer

Managing the memory of your smartphone is key
Simple steps will avoid frustration, and perhaps embarrassment
Monthly

Maintenance
Tips

Clean out your email and text messages

See the smartphone as a convenience for reading email, saving email on computer instead

Move all media (photos, video, music) to the memory card if necessary
Organize media files for quick access, especially listing photos

Delete temporary Internet files, cookies, clear history

Can typically be found in the Web browser settings menu

Reset your smartphone at least once per month

Removing the battery is best, if possible. This also refreshes your wireless network connection

Delete and reinstall Supra eKey application (if applicable)

MLS update cache files grow over time, and can cause major problems with your smartphone
Monthly
Maintenance Tips
(the iPhone edition)

Clean out your email and text messages

See the smartphone as a convenience for email, save email on computer

Delete temporary Internet files, cookies, clear history

Can typically be found in the Web browser settings menu

Reset your smartphone at least once per month

Press the power button for 5 sec

Save rarely used photos and video on PC, not iPhone

Monthly
Maintenance Tips
(the Android edition)

Clean out your email and text messages

See the smartphone as a convenience for email, save email on computer

Delete temporary Internet files, cookies, clear history

Can typically be found in the Web browser settings menu

Reset your smartphone at least once per month

Power the device down, remove battery for 10 seconds, replace.

Save rarely used photos and video on PC

What
is Cloud
Computing?

Information resources and services

Software Applications
Data
Processing of information

All done on the Web from a “cloud” of resources over the Internet.
 Buyer Hires Agent Enters Offer Reviews Offer

Contractors
Mortgage Broker

Home Inspector
Broker Site or
REALTOR® Association Site
Bank

Home Ownership! Appraiser

Attorneys
 The
Netbook

A netbook is a mini-laptop computer designed

for wireless communication and access to the Internet.

Netbooks are designed primarily for:

Web Browsing
Email
Web-based applications
Directed at “Cloud Computing” users who work on web-based
applications rather than hard drives or servers.
The
iPad

Apple’s tablet computer is designed

to bridge the smartphone and the laptop

Design is based on Apple iPhone, using downloadable

apps to drive its functionality

 WiFi and GPRS Internet

Multimedia (music, photos and video)
iPhone and iPad applications
Amazon Kindle app offers book reading feature
 New Marketing Strategies
Social Networking on your smartphone

Plaxo Activerain

LinkedIn BrokerAgent

Facebook Twitter
 New Marketing Strategies
Networking/Marketing Tools for your smartphone

Jott
Flickr

YouMail
BrokerAgent

eFax
Google Mobile
Smartphone Marketing Tools
Mobile Voicemail & Transcription

Google Voice Youmail

Smartphone Marketing Tools
Internet Fax Services

Fax by email

Subscription service

Sends and receive fax documents via email.

•eFax
•myFax
•RapidFax
•WiredFax
..And More
efax.com
Smartphone Marketing Tools
Flickr and Picasa

m.flickr.com Picasa.google.com
 Upload your images remotely
Free service from Yahoo!
Organize and share with anyone

Geotag compatible
A great way to keep up with business
and personal photography

Free.Service
Upload and organize hundreds of photos into personal galleries.
Invite viewers and clients to see your slideshows with an email
attachment-
no more attaching multiple photo files to an email.
Premium accounts with larger storage available.
 The Google Universe

•Gmail •Talk
•Calendar •Picasa
•Maps •Earth
•Voice •Buzz
•Docs •YouTube
•Search •Reader
•Latitude •Orkut
youtube.google.com
 The Google Universe

Add this app to your

iPhone or Blackberry
m.google.com

youtube.google.com
Have You ICED Your iPhone?

How to save your own life

Emergency first responders are trained to

look for your mobile phone, hoping that the
person has “ICED” their phone

Here’s how to do it on a smart phone:

1.Create a new contact

2.Name the contact ICE Emergency

3.Place the emergency contact information

under “notes” instead of where phone
numbers would go.

4.List allergies, meds, blood type as well.

 Handouts and Downloads

www.pdapowerplus.com

Contact Me

william@pdapowerplus.com
“Tough times never last but tough agents do.
The very best compliment I could ever receive is a referral from you.
My commitment is to not only meet but exceed your expectations.”
- B.J. Martin, Distinguished REALTOR®, Harry Norman Realtors Atlanta

A referral to your Association’s Executives would be

of tremendous value to me.

Send me an email with their names, and please tell them about
me next time you contact the office

G. William James, william@pdapowerplus.com

 G. William James Handheld Computer
Master Of The PDA Solutions

The Mobile Office System

That Works
A series of Workshop Presentations for your
Association, Board, or Realty Office

Hooked On My Blackberry
Master Your Windows Mobile Phone
Getting A Finger On The iPhone
Master Your Palm OS Treo and Palm Prē
Master The Android Smartphone
Why Realtors Can’t Succeed
Without A Smartphone
The Google Universe
www.pdapowerplus.com
Thank
You!
G. William James
Handheld Computer Solutions

www.pdapowerplus.com

william@pdapowerplus.com