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Recommended Books

• Cutting Edge Advertising – Jim Aitchison & Neil French


• Disruption – Jean Marie Dru
• Strategic Brand Management – Kevin Lane Keller
• Fall Of Advertising & Rise of PR – Al Ries and Laura Ries
• Brand Leadership – David A Aaker
• Advertising Management - David A Aaker
• Advertising & Promotion: An IMC Perspective – George
& Michael E Belch
• The uncommon Sense of Advertising – Kevin J Clancy &
Peter Krieg
• Promotion & IMC – Richard J Semenik
• Advertising & Sales Promotion – S. H. H. Kazmi & Batra

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