• Cutting Edge Advertising – Jim Aitchison & Neil French
• Disruption – Jean Marie Dru • Strategic Brand Management – Kevin Lane Keller • Fall Of Advertising & Rise of PR – Al Ries and Laura Ries • Brand Leadership – David A Aaker • Advertising Management - David A Aaker • Advertising & Promotion: An IMC Perspective – George & Michael E Belch • The uncommon Sense of Advertising – Kevin J Clancy & Peter Krieg • Promotion & IMC – Richard J Semenik • Advertising & Sales Promotion – S. H. H. Kazmi & Batra