The Poultry Industry Of

Pakistan
PRESENTED BY:
M. Haris
Wali Raza

Dated :13th October, 2010

 What is Poultry?
Poultry comes from the LATIN word, “POULE”,
which means to “HANG”.

Poultry is a category of domesticated birds kept by

humans for the purpose of their EGGS and
MEAT.

Poultry include Chicken, Turkey, Ducks, and Geese.

 Importance of Poultry
In poultry, short period is required for growth and
marketing.

Can adjust rapidly to changing economic factors i.e

feed, availability, cost, number of birds on feed.

Other livestock industries require longer length of

time from birth to market (e.g. Cattle)
Cont...
Poultry products are relatively inexpensive.

Poultry meat is considered to be the most hygienic kind

of all meats.

Chicken meat and eggs are a rich source of protein

which helps in fulfilling the requirement i.e 102.7
grams per head per day.

It has proved to be a profitable business and is a good

source of cheap, palatable and nutritious food
protein.
 Overview
• Growth of poultry sector is 15-20 % per annum
• Per Capita Consumption is 3.696 Kg
• Share in GDP is 1.1%
• Share in agriculture GDP is 4.8%
• Contribution in total meat production is 23.8%
• Number of Poultry Farms is 28,000
• Number of Poultry feed mills is 141
• Number of Hatcheries is 285 (as per 2008)
• Current investment in Poultry Sector is Rs.200 Billion
• Directly or indirectly employed people are 1.5 million
• Chicken Meat Production in Pakistan is 707(‘000) Tonnes out of
Asia’s 28691.1(‘000) Tonnes.
• Currently Pakistan is at the 11th Rank in Asia in Chicken Meat
Production.
• Production of Eggs is 11839 Million
 Brief history
• Poultry as on commercial scale in the
private sector started due to pioneering
effect made by PIA in 1965, when the first
modern hatchery unit in karachi was
established.
• Later on, the investments have taken keen
interest in this sector
 Cont……
• Result of which substantial development has
taken place towards expansion of this industry.
• The commercial poultry farming emerged
through the combined efforts of government and
private sector.
• Now commercial poultry production is
concentrated around the large urban centers in
the province of sindh and punjab.
 In Sindh and Punjab
• Karachi • lahore
• Mirpurkhas • Rawalpindi
• Sukkur • Bhawalpur
• Nawabshah • Rahimyar khan
• As well as in small • Mianwali
cities • multan
 The Poultry Sector
Poultry produced in Pakistan is being developed
through two management systems i.e.

• Commercial farming

• Rural poultry farming.

 The Poultry Sector
TYPE : Units 2006-07 2007-08 2008-09
Domestic Poultry : Million No’s 74.02 75.11 76.22

Cocks ″ 8.84 9.08 9.32

Hens ″ 34.84 35.47 36.11
Chicken ″ 30.34 30.57 30.79
Eggs ″ 3484 3457 3611
Meat 000 Tons 96.54 98.45 100.41

Commercial Poultry
Layers Million No’s 24.82 26.56 28.42
Broilers ″ 370.70 407.77 448.55
Breeding Stock ″ 7.25 7.61 7.99
Day old Chicks ″ 387.20 425.92 468.51
Eggs ″ 6682 7136 7620
Meat 000 Tons 456.95 501.30 550.00
Total Poultry :
Day old chicks Million No’s 418 456 499
Poultry Birds ″ 477 518 562
Eggs ″ 10197 10711 11258
Poultry Meat 000 Tons 554 601 651
 DIVISION OF POULTRY
INDUSTRY

• Hatchery sector

• Poultry farming sector

• Feed sector
 Division of Poultry Industry
1 Hatchery sector:
Backbone of poultry industry.
Eggs are placed in incubators for 21 days and day old
chicks sold to the farming sector.
Its establishment requires significant investment.

2 Poultry farming sector:

Rearing of poultry birds / chicks for meat and eggs is
classified as poultry farming.
It is labor intensive and requires investment for working
capital mainly for the purchase of feed, chick, vaccination,
etc.
 Division of poultry
Poultry farming can further be classified into
following three categories:

Breeder Farming
Layer Farming
Broiler Framing

3 Feed sector:
Major expense in poultry industry.
Feed mills requires huge investments for development
of infrastructure.
 “70% of the COP is FEED”
Poultry feed comprises of grains, such as;

• Wheat, rice, maize, sorghum 55 to 60%

• Canola meal 12 %
• Soybean meal 5-8 %
• Rice polished 10 %
• Guar meal 4-5 %
• Sunflower meal 4-5 %
• Limestone and di-calcium
phosphate 3-4 %
• Millet 3-4 %
• Fish meal 3-4 %
 Role of FEED
Role of feed and nutrition for livestock
production is as essential as management or
animal itself but its fiscal contribution
surpasses all other aspects. A good nutrition
plays a significant role for optimum
production and on a scale of 1 to 10, it has
rating of 7.
 Important Breeds

Some of the important breeds are:

• Buff rock,

• Leghorn,
 Important Breeds
• Light Sussex

• Rhodes Island Red

 Important Breeds
• Fayoumi

• Dhoki
 Environmental Control Houses

Poultry sector is contributing its major share to

provide animal protein to common masses and is
stiving hard to fulfill the gap of animal protein in
the country But this important sector is facing a
great problem in the form of heat stress. Hot and
humid weather conditions coupled with manual and
poor management practices increases the mortality
in flocks, depresses their growth and makes
poultry production an unmanageable and
uneconomical pursuit, resulting into severe shortage
of poultry meat.
Cont…
The modern trend of environment control houses (ECH)
in poultry production has brought a great revolution in
poultry industry of Pakistan in the recent years. This
has solved the great hurdle of heat stress in the way
economical commercial poultry production. The ECH
with evaporative cooling system, providing tunnel
ventilation, giving the wind chill has markedly
improved the broiler production system. The
technology of ECH is rapidly becoming popular among
broiler producers due to its significant advantages.
 Advantages of ECH
• The ECH brings down the temperature by 10 to 15C as compared to the
conventional open-sided houses (COH) and makes it comfortable like colder
regions.

• ECH maintains the uniform temperature round the clock providing very
conducive environment to the broilers avoiding fluctuation in the day and night
temperature.

• ECH being complete closed system has minimized the incidence of diseases,
cutting down the about 60% cost of vaccine and medication against COH.

• Mortality in ECH has been decreased to 2%-3% as compared to 10% in COH.

• Equal distribution of feed and water to broilers through automatic system in ECH
has markedly improved the uniformity up to 95% as compared to 75% in COH.

.
 DISTRIBUTION
• PRODUCER (88%)

• WHOLESALER ( 9%)

• RETAILER (3%)
 Diseases and Side-Effects
Some of the Common Diseases are;

• Newcastle Disease - Affects the

digestive, respiratory and/or nervous
systems.
• Mycoplasmosis - Affects the respiratory
system.
• Gumboro - Affects the immune system
 Avian Influenza (Bird Flu)
Avian Influenza is a highly variable disease of
domestic and wild birds, caused by viruses
and usually characterized by respiratory
symptoms.
Clinical Signs of the disease :

1) Ruffled Feathers
2) Reduced Egg Production
3) Mild effects on the Respiratory System
 Suspects of Avian Flu
In December 2007, The Ministry of Health in Pakistan
informed WHO of 8 suspected human cases of H5N1
avian influenza infection in the Peshawar area of the
country. One of the cases got recovered and a
further two suspected cases have since died.

The first human-to-human transmission of Avian flu in

Pakistan was confirmed by WHO in April 2008 when a
poultry worker in Peshawar apparently passed the
disease on to members of his family.
National Programme for the Control
and Prevention of Avian Influenza

This project is of three years duration

(2007-2010) having total allocation of
Rs. 1180.142 million. The project is
aimed at Development Avian Influenza
(AI) surveillance & reporting system &
Handling AI outbreaks strengthening
diagnostic capabilities & AI vaccine
quality control in country.
 The major achievements of this
project

• Established 40 Surveillance unit, 66 Rapid Response Units

(RRUs),
• The project collected and analyzed 190,000 swab samples and
more than 200,000 blood samples,
• Establishment of Bio Security Lab-3 is under Process,
• Disbursed Rs 23.5 million as compensation to Avian Influenza
affected farmers,
• Pakistan is maintaining Avian Influenza (bird flu) free status
since June 2008.
 Linkages
• Backward
– Feed industry
– Transportation
– Steel and construction
-- Electricity
-- Fan industry
• Forward
– Feed industry
– Fertilizers industry
– Textile industry
 CURRENT PRICING
• OLD DAY CHICK
( BROILER) Rs. 46

• EGGS 30 DOZEN CRATE Rs. 2220

• Feed 50/kg Bag Rs. 1400
• Broiler live/kg Rs 162
 Recommendation
• The industry should be encouraged to invest
more to modernize in existing plants and also
setup new plants.
• Health centers should be opened that would
provide veterinary services to poultry
farmers
• Quick disease diagnostic facilities.
• Improvements in housing and equipment can
provide healthy environment.
Thank you