LIST OF TABLES

Table no particulars page no

2.5a: Location profile of the respondents 4

2.5b: Location profile of the dealers 5

4A.1: Age group 13

4A.2: Gender profile of the respondents 13

4A.3: Marital Status 14

4A.4: Family Structure 14

4A.5: Education background of respondents 15

4A.6: Occupation 16

4A.7: Family Annual Income 17

4A.8: Consumer Base 18

4A.8.1: Consumer base for washing machines with

respect to place 20

4A.8.2: Consumer base for refrigerators with respect to place 22

4A.8.3: Consumer base for color TV with respect to place 23

4A.9: Source of influence 24

4A.10: Future Market Trend 24

4A.10.1: Future market for washing machine in different

locations 28

4A.10.2: Future market for refrigerator in different locations 29

4A.10.3: Future market for color TV in different locations 31

 LIST OF CHARTS

Chart no particulars Page no

Chart 2.5a: Location profile of the respondents 4

2.5b: Location Profile 5

4A.6: Occupation 16

4A.7: Family Annual Income 17

4A.8a: Consumer base for Washing Machines 19

4A.8b: Consumer base for Refrigerators 19

4A.8c: Consumer base for Refrigerators 20

4A.8.1: Consumer base for washing machines 21

4A.8.2: Consumer base for refrigerators 22

4A.8.3: Consumer base for color TV 23

4A.10a: Future market trend for washing machines 25

4A.10b: Future market trend for refrigerators 26

4A.10c: Future market trend for color TVs 27

4A.10.1: Future market for washing machine in different

locations 29

4A.10.3: Future market for color TV in different locations 30

4A.10.2: Future market for refrigerator in different locations 32

4A.16: Effect of window display – Overall 48

4A.17: Effect of Product demonstration – Overall 50

4B.1.1a: Dealer base for washing machine 52

ABBREVIATION OF TECHNICAL TERMS

CTV Color Television

TVs Televisions
CD Compact Disk
DVD Digital Video Disk
VCD Video Compact Disk
AC Air Conditioner
Avg Average
R RANK (R1 – Rank 1; and the like)
% Percentage
Freq Frequency (Number of respondents)
Pt Point/s
Rs Rupees
WM Washing Machine
Sl. No. Serial Number
NA Not Applicable
MNC Multi National Corporation
FY Financial Year
WD Window Display