Fundamental of Marketing

MKT 243
ASSIGNMENT
CLARKS VS RORINE
(SHOES)

NAME: SHAFIQAH BINTI HAZIZUL HASAN

ID NUMBER: 2008416494/ ITM087012297
SECTION: 06
LECTURER’S NAME: MISS KHUSNA

Introduction

Company’s biography

It began with a flash of inspiration. It was 1825 in the Somerset village of

Street and James Clark was busy working at the tannery owned by his
brother, Cyrus. Among the sheepskin rugs, the off-cuts and cast-offs were
piling up when James had a brainwave: “Slippers!”. And the rest, as they say,
is history. A few stitches and a few years later, the sheepskin slipper was
born.

It was the very first Clarks shoe and the opening chapter in a remarkable
story that continues to unfold to this day. In the decades that have passed
since the young Mr. Clark’s eureka moment our shoes have seen social,
political and economic revolution. They’ve seen fashions in footwear come
and go, and come again – everything from court shoes and winklepickers to
wedge heels, sandals and sneakers. They’ve tapped to the beat of crooners,
rockers, Britpoppers and hip hoppers. They’ve walked, marched, strode and
sashayed through an ever-changing world.

Our feet, meanwhile, have stayed firmly rooted in Street. It’s where Clarks
started. It’s where our heart lies. And still, as always, we put that heart into
every pair of our shoes to create stylish footwear that protects and cares for
our customers’ feet.

Today, the Clarks Shoes brand remains a leader in the shoe industry. They
are the #1 shoe retailer in the U.K., as well as the leading children’s shoe
brand in the U.K. Due to their global expansion; Clarks Shoes sale is the
world’s No.1 shoe brand. Clarks Shoes currently produces about 41 million
pairs of shoes per year. Worldwide the company employs over 12,000 men
and women, who tirelessly work to produce the high quality, comfortable
shoes that Clarks has been known to provide.
In the end, it remains a fact that Clarks Mens Shoes started with a man, and
an idea, and continues to succeed the same way. In 2003, Lance Clark
founded Soul of Africa. The people of South Africa are taught shoemaking
skills, and the final products are sold in the U.K., while 100% of all the profits
go to the people of South Africa to improve their way of life. Specifically, the
money is used to buy furniture, and living necessities for the orphan children
of South Africa that have had their families ravished by AIDS. The women that
make the shoes have learned a valuable skill, and have steady work which
benefits their families, which in turn nourishes the community.
Clarks shoes outlet continues to produce, innovative and comfortable shoes,
including their well known Active Air, Waterproof for men, Flex 24, and
Springer’s for women. Clarks Shoes also has a line of shoes that have
features designed for customers with specific foot needs. Clarks has also
extended its product base to handbags. Clarks Shoes uk also provides advice
for adult and child foot health, as well as shoe care. The company strives to
provide all the education you need to purchase the best kind of Clarks Shoes
for you, in order to promote a healthy, happy life.
Company’s biography
A company that established in year 2006 and RORINE brands have the
greatest attention from the fans as a result of the continuing advertising
programs through electronic media such as print media such as TV3 and
Women Weekly Magazine, Magazine of Nona and the feminine magazine. The
Company is also the time Rorine advertise in major newspapers such as
Utusan Malaysia, Cosmos, Harian Metro and Berita Harian. The company has
spent big for the promotions and improves the quality of products
Products

Clarks

Shoes

Women Shoes Men Shoes

Kids Shoes
 Rorine

Women shoes Men shoes Woman

accesories
Place
Clarks
Clarks shoes outlet can be found
all over the world such as United
Kingdom, Malaysia, Australia,
Finland, Canada and China. With
more 3000 outlets, it can be
purchase anywhere.
Rorine
Rorine only can be found in
Malaysia with over 200 outlets in
Malaysia wit stockist and dealers
all over Malaysia.
Price

Clarks Rorine

The price for Clarks Shoes within the

range RM 129.90 to RM499.00. The ranges of price of the shoes are
from RM 23.90 to RM 79.90.

The ranges for the bags are from RM

39.90 to RM 109.90.
Mission statement
Clarks
Our passion is to listen to our
customers and deliver a product that
allows the consumer to feel the pride,
respect and trust of everyone at The
Clarks Companies, N.A.
Promotions
Rorine
Rorine aims to produce more
entrepreneurs of successful direct
selling and distinction. Next we also
want to provide support in improving
the economy of Malaysia. Apart from
the direct sales program in Rorine we
can help reduce the unemployment
rate.
 Clarks Rorine
Rorine artists began to appoint as
ambassador of the product at the end
of 2006. As of this date Rorine has
enlisted the cooperation of two
famous artistes as Ambassador of
Product Rorine Fahrin Che'Wan Rozita
Ahmad and actors. Rorine has also
appointed a celebrity TV it was Farrah
Adeeba to attract customers.

Usually Clarks will use the promotions

when it comes to Mega Sale every
year by giving discount for selected
items.

Rorine also the opportunity when it

comes to festive seasons to give low
and reasonable prices to Malaysians.
Conclusion

Clarks and Rorine has same nature of business which produces shoes to the
consumers with different ranges of prices. Clarks originally is from United
Kingdom and Rorine is from Malaysia. The different between Clarks and
Rorine is Clarks only produce shoes but Rorine produces shoes and woman
accessories. Place that Clarks will market their products is in shopping malls
and Rorine will market their products with the help of the dealers. Rorine
goals is to ensure that their product will succeed to market their products
entire world.
References

1. http://clarks.zappos.com/mission.zhtml

2.http//www.rorine.com.my

3.www.clarks.com.uk

4.www.nazarorine.blogspot.com