DEFINING THE GAME AUDIENCE

In each of these boxes define the target audience for your game GAME TITLE: WII fit plus

Hobbies/interests Domestic Circumstances Education & ability

The hobbies for this game, they For example middle age full time Teaches you how to
might want to lose weight, like to employment, that have kids wanting to get snowboard, you can set
play the different games on the Wii into shape without going to gym. goals when you start your
fit plus. They could be interested of training programme, you
becoming a personal trainer . can have fun a get fit at the
same time. Learn about
yoga if you wanted to
Gender become a yoga teacher.
For gender my target Ability to achieve your
Audience hits both weight goals and unlock
Male and Female. new games.

Existing media consumption

They might watch fitness dvds,
Yoga programmes, fitness
Channels .

Socio Economic Group Race/ethnicity Spending Power

My game for socio economic The Wii fit plus They game cost about £20
group fits into C2 Skilled categories in all cheaper than going to a
manual workers. 2 pints of different groups and gym.
water 1 in pot other in wok races.
Age
Ages between 3+
Has big age range .
 EXPLAINING THE GAME’S APPEAL
Explain in the table below what it is that appeals about your game to the
target audience.

FACTOR EXPLANATION OF APPEAL

Multiplayer This appeals to the target audience because, you can play the game online, and
play the game against your family and friends.
Personal trainer This appeals to the target audience because ,you can choose you on personal
trainer, it teaches what parts of your body you want to exercise and there is
different activities you can do, for example yoga, muscle workout and you can
personalized workout routine.
Customizations This appeals to the target audience because, you can make your own character
to look like you, you can change the character whenever you want to during the
game.
Physical benefits This appeals to the target audience because, If you did not want to pay to go to
the gym, you can play the Wii fit plus saves you money and it is more fun
because you play a game while exercising.
Realism This appeals to the target audience because, when you play the game you feel
like you are the character in the game, you have to move to make you
character exercise which make it real because you have to do it yourself instead
of pressing buttons on a control. The controls like the Wii balanced board makes
the game feel more realistic for example scales and snowboard.