A STUDY ON PASSENGERS’ AWARENESS TOWARDS

MARKETING SCHEMES OF APSRTC IN VIJAYAWADA

QUESTIONNAIRE

1) Name of the respondent:

2) Age:
3) Gender: M F
4) No of family members :
5) Occupation:
A) Govt. Employee B) Private Employee
C) Business D) student e) others Specify ------------------
6) For what purpose do you use APSRTC services mostly?
a) local transportation b) Intercity c) For both
6) What marketing schemes of APSRTC do you know
A) Couple Gift Card
B) Jet Ticket
C) Cat Card
D) Seasonal Ticket
E) Travel as you like (TAYL)
Do you know the benefits of the following schemes
A) Couple Gift Card Yes No
If yes
B) Jet Ticket Yes No

C) Cat Card
D) Seasonal Ticket
E) Travel as you like (TAYL)

8)What benefits of the following schemes of APSRTC Do you know

 A) Couple gift card B) Jet ticket
C) Cat card D) Seasonal ticket
E) Tayl

7) How do you know about the services of products?

A) local TV B) Pomp lets
C) Announcements in RTC Premises D) Painting on Buses E) through
friends / relatives F) others specify--------------

9) How much distance are you traveling through these services?

A) 500 B) 750
C) 1000 D) 1250
10) Are you satisfied with their services/products?
A) Yes B) no
11) What competitors you think they have?
A) Private Transportation B) Railway
C) Airway D) others

12) Do you want new product/service?

A) Yes B) no
13) Do you think the prices are reasonable to you?
A) Yes B) no
14) If their product and services are good for you would you give rating?
A) Excellent B) Very good
C) Good D) Poor
15) Can you easily have the products/services?
A) Yes B) no
16) What's the first thing you care for when you want to satisfy your need from APSRTC
product/service?
17) What do think they can do to improve themselves?