Documente Academic
Documente Profesional
Documente Cultură
PROJECT REPORT
ON
SUBMITTED BY:
HIMANSHU TANWAR
BBA FINAL YEAR
Acknowledgement
A formal statement of acknowledgement will hardly meet the ends of the justice
in the matter of expression of my deeply felt sincere and allegiant gratitude to
all those who encouraged me and helped me during my study.
I am also very thankful to all my respondents who took time out of their busy
schedules and helped me in carrying out this project.
HIMANSHU TANWAR
(B.B.A.FINAL)
CONTENTS
S.No. Topic Page
01. Introduction 1.
17. Appendix i
18. Questionnaire ii
19. Bibliography vi
PREFACE
The “ RAJ HANDCRAFTS “ – Manufacture & Exporter of gifts & Handicrafts ( A
government Recognized Export House ) is situated at station road, jodhpur.
It is totally an export company. Its position is very good in handicrafts of iron material. And
good position in Rajasthan and India. Total production is depend on designing. This firm’s
products are too good, fine art and attractive antiques.
When it comes to handicraft exporters in the Suncity. Who can forget raj handcrafts. Which
are into the exports since 2006. The company mainly is into production of Wooden
handicrafts, cup, shield, handicraft, trophy, momento. The company is exporting products to
USA, Canada, Spain, Italy and UK. It is a award winner company,
• 1) Forign investor
• 2) high profile person
The raj handcraft have sufficient staff for their three type of work:-
1. factory work
2. Office work
3. logistic work.
The staff for all work are to supportive and Workable at all condition.
At the and I can only give the my gratitude to Mr. PRAKASH MAKHIJA and their staff
for their help andSupport for completing this project work.
Himanshu Tanwar
(B.B.A Final)
INTRODUCTION
HANDICRAFTS : An Introduction
Defining Handicrafts:
Handicraft can be defined, which is made by hand; should have some artistic
value; they may or may not have functional utility.
Indian Handicraft Industry
Crafts are unique expressions that represent a culture, tradition and the heritage
of a country. India is well known for its exotic crafts legacy and tradition. It is
the land of art and crafts, a country of rich culture, history and traditions. A
wide range of Indian Crafts represents the diversity of crafts tradition in India.
Variety of designs and finishes are available in Indian market that reflects
excellent artistic skills of craftsmen are great in demand globally. India is one of
the important suppliers of handicrafts to the world market. The Indian
handicrafts industry is spread all over the country in rural and urban areas.
Thousands of skilled artisans are engaged in crafts work.
These nine items which have extra edge over other products include art metal
ware, wood ware, hand-printed textiles, hand-knotted and embroidered textiles,
leather goods, stoneware, carpets and floor coverings.
The Importance of Handicrafts:
The Cultural Importance:
Handicrafts play very important role in representing the culture and traditions of
any country or region. Handicrafts are a substantial medium to preserve rich
traditional art, heritage and culture, traditional skills and talents which are
associated with people’s lifestyle and history.
Handicrafts: An Overview
India is a country of rich culture, history and traditions. India is one of the major
producer and supplier of Handicrafts products in the world. India has been
major producer and supplier of handicrafts products since very long time.
Before the industrial development, this art and industry was a potential
economic advantage for the country. During recent years, the importance of
handicrafts has been surged due to their cultural and financial values. The small
scale industries - including handicrafts can play a major role in the development
of the economy of both developed and the developing countries equally. The
90-95% of the total industrial products of the world is produced in small
workshops run by less than 100 people.
For instance, Japan, which is at the peak of the economic development, has
considered 84% of it’s industries as small and medium scale industries. In
countries such as India and China, handicrafts are as high as the mechanized
products in quality and volume, and are a major source of their foreign earnings.
These countries are focusing on the development of handicraft industry, in order
to strengthen the economy. The Indian handicrafts industry is highly labor
intensive, cottage based and decentralized industry. The industry is spread all
over the country mainly in rural and urban areas. Most of the manufacturing
units are located in rural and small towns, and there is huge market potential in
all Indian cities and abroad. Handicraft industry is a major source of income for
rural communities employing over six million artisans including a large number
of women and people belonging to the weaker sections of the society.
The Handicraft sector is highly creative sector and produces large variety of
crafts products. This industry is localized segment of the domestic and
international market. In India the production of craft products are done on both
large and small scale. Because of low capital investment people can start their
business on small scale. Through this flexibility the demand and supply can be
managed.
Though Indian Handicraft industry is considered a cottage industry, but it has
evolved as one of the major revenue generator over the years. There has been
consistent growth of 15% over
few years and the industry has evolved as one of the major contributor for
export and foreign revenue generation.
There is huge demand for the Indian Handicraft products in both national and
international market. To match the demand and supply with quality, there is
need to have greater technological support and innovativeness with the
uniqueness in industry.
Handicrafts - Key Facts
• India’s rich cultural diversity and heritage provides a unique and huge
resource for
developing craft products.
market.
Rs.26,213 Crore.
of income there.
• Classification:
Handicrafts industry comprises diversified products portfolio and there is
large variety
available in market. Handicrafts products can be distinguished into
following:
Metal ware, Wood ware, Hand printed textiles, Embroidered and
crocheted goods, Shawls,
handicrafts.
Problems of Indian handicrafts
The mass-produced goods are steadily replacing utility items of daily use made
by craftsmen.
Limited public awareness of the cost-effectiveness, functionality and range of
craft products.
The urban consumer does not have access to many of the handicrafts products.
Crafts people are bound in their struggle for survival to money-lenders, traders
or middlemen for
credit and raw materials and they are obliged to sell their products to them at a
minimal price
become wage earners, provided they are shown how to get access to the market.
Role of government policies
Indian Handicraft Industry contributes very important role in Indian economy.
For the proper functioning and operation of industry it is very essential to have
some policies and regulation in place. In India, the Ministry Of Textile is
responsible for the formulation of policy, planning, development, export
promotion and regulation of the Handicraft Industry. There are several other
bodies and organizations which help to formulate and execute these policies. All
policies should be implemented for the greater development of the whole
industry so that it can help to strengthen the economy.
Industrial Policy:
Paintings, drawings and paintings, domestic articles of wood etc. which come
under 9701
Associations Organisations
Each State and Union Territory has a department looking after the development
and promotion of handicrafts. Many states including, Arunachal Pradesh,
Daman , Diu, Delhi and Goa have public sector corporations for marketing
handicraft products. A few state corporations dealing with small-scale industries
and other products have taken up marketing and export promotion of
handicrafts. Besides taking up direct exports, these corporations are also
expected to guide and help private exporters.
Central Corporations/Bodies:
(b) The Central Cottage Industries Corporation, Pvt. Ltd. is a registered society
which had taken over from the Indian Cooperative Union. It runs the Central
Cottage Industries Emporium (CCIE) at Janpath, New Delhi, the premier sales
organization in Indian handicrafts. The CCIE has branches at Bombay, Calcutta,
Madras and Jaipur. CCIE has grown by leaps and bounds in the successive
years.
(c) The All India Handloom Fabrics Marketing Cooperative Society Ltd. ,(56-
58 Mittal Chambers, 5th Floor, Nariman Point, Bombay, India.), is sponsored
and supported by the All India Handloom Board. This Cooperative runs
handloom houses in Bombay, Delhi, Madras, Calcutta, Ahmedabad,
Chandigarh, Hydrabad, Ernakulam, Vadodara and Vishakapatnam. It also has
branches abroad in Lagos, Singapore, Kualalumpore, New York, Mauritius and
Hamburg.
India has All India Organizations for three of its most popular handicrafts items;
hand printed textiles, carpets and zari. These Associations serve as a platform
for consultations among the manufacturers and exporters on one hand and the
Handicrafts Board on the other. The Board uses these Associations to
disseminate information useful to crafts.
(a) All India Carpets Manufacturers Association; Post Box No. 63, Bhadohi,
District Varanasi, Uttar Pradesh, India.
(b) All India Federation of Zari Industry; Safe Deposit Chambers, Surat,
Gujarat, India.
(c) All India Textile Handprinting Industries Federation, 1106 Prasad
Chambers, Swadeshi Mill Estate, Bombay, India.
Exim Policy
• Must be ornamented using any one or more of the following Indian folk
styles.
• Should conform to shape and styles of each item as defined in the agreed
list of different countries.
Rising trend of the export of handicrafts (other than hand knotted carpets) was
merely Rs. 387.00 crores during the year of establishment of the Council i.e.
1986-87 rose to level of Rs. 10465.14 crores in year 2003-04.
The government is planning to lower the threshold limit from Rs 1,000 crore to
Rs 250 crore in selecting `towns of export excellence', in an attempt to boost
exports of certain goods with major stress on handloom and handicrafts. Added
thrust will be for the cottage and handicrafts sector. The government is
considering granting the benefits of export house status to export performance
of Rs 5 crore in the preceding three licensing years from Rs 15 crore at present.
In addition to this, the commerce ministry is also considering allowing merchant
exporters to undertake duty free import of embellishments/ consumables.
(West Block VII, R.K. Puram, New Delhi- 110022). This board acts as a
Commodity Board for handicrafts and has an Export Section with a Deputy
Director (Exports) in charge. The Board collects and disseminates information,
arranges exhibitions, sponsers sales and study teams, and invites foreign buyers.
The regional offices of the Board handle registration and process requests for
any specific export promotion measures.
(D-15, Commerce Centre, 4th Floor, Tardeo Road, Bombay- 400001) The
council aims at providing facilities and incentives regarding the exports of
pearls, precious and semiprecious stones, diamonds and sythetic stones; to assist
in improving and modernising of the jewellery craft of the country.
The Handloom Export Promotion Council :
(14/1-b Erza Steet, World Trade Centre, Calcutta- 700001). This Council has
especially been set up to ensure the quality control and Pre- shipment Act. The
Council has also set up a number of Export Inspection Agencies.
Many of the developed countries are trying to help others, specially the third
world countries. There exist special cell/ organizations which promote trade
imports from other countries to theirs. Most of these offices some or most of the
following services:
Display.
RAJASTHAN
A unique range of art and crafts of Rajasthan have been captivating the heart of
entire world for many decades. Be it the exquisite artistry of murals or paintings
or wood craft or the beaming of multi-colored tie and dye garments, the royalty
of Rajasthan is present in every aspect of its art and craft.
Hand-block Prints:
Hued in the vegetable colours, the floral beauty of hand-blocks prints are of
world wide fame.
Meenakari Work :
Gold and silver jewellery look stunning when some colour is added to it.
Mehandi :
Rajasthani Mehandi decoration, once dominated the fashion market of the world
in the late 1990s.
These multi-hued dazzling clothes have been captivating the heart of the entire
world for centuries.
Terracotta Tradition:
Exquisite miniature effigies are still keeping the age-old heritage of terracotta
tradition alive.
Puppet Art :
Jaipur Marbles:
Miniature Paintings:
Spectacular miniature paintings of Rajasthan are renowned world over.
Embroidery:
Shekhawati Paintings:
Shekhawati is famous for its bright wall painting making it a popular tourist
destination.
Tattoo :
Turbans:
The shape and size of Rajasthan turbans are a great indicator of person position
in the society.
Rajasthan’s Terracotta tradition that was linked with the civilization of the
Indus continues is still alive in almost every Village. Beyond the utility items
like pots and pitchers, notable are the votive images and plaques of deities
particularly from Molela (40 km north of Udaipur).
Among the textiles, it is the women’s tie-and-dye odhnis (scarf) and the block
printed Dresses that are the most distinct. These techniques are now put to use
in modern garments, bed-sheets and table-cloths.
The fine weave of the Kota-Doria sarees are sought all over the India for
summer wear. Gold and silver khari printing, ajrakh, appliqued and
embroidered textiles, also abound in Rajasthan.
Of late, Rajasthani’s carpet and durrie industry has been revitalized to suit the
tastes of modern buyers and are finding new uses as upholstery and bed-spreads
1. Wholesalers
2. Importers/distributors
4. Department stores
5. Mail-order
6. Internet sales
7. Tele-shopping
Wholesalers:
Besides offering wide range of goods to retailers for direct sales, this channel also supplies
large quantities of individual articles. They are very particular in maintaining consistency in
the kind of products and their quality. One of the distinguishing features of wholesalers is to
provide distribution and storage facilities. Specialized wholesaler’s deal in sales to retailers as
well as to final consumers. They maintain high quality standards and but have a narrower
and in-depth range of arts and crafts.
Importers/distributors:
Most Indian giftware and handicrafts companies use importers/distributors to market and sell
their giftware and handicrafts lines. They buy and sell on their own account. Thus, the
companies take advantage of the distributor's expertise, his sales force and his existing
distribution channels. Distributors call on giftware and handicrafts retailers, purchasing
groups
and supermarkets. The distributors' mark-up varies depending on the giftware and
handicrafts item, but at least 50 percent. While the mark-ups vary according to the
distributor; they usually also depend on the exclusivity of a product and on its
competitiveness in the overall giftware and handicrafts market.
Germany hosts more than 45,000 giftware and handicrafts retailers. Several retailers import
directly from the United States and sell to the German customer. Usually these are small
companies looking for items new to the market and handling small orders only.
Commission agents:
Commission agents provide Indian companies with direct access to the German market and
direct control. Independent commercial agents are normally working on a 15 percent
commission and operate on a regional basis. They concentrate on specialist retailers,
purchasing groups and department stores. Commission agent contracts are based on stringent
EU and German regulations. An Indian firm wishing to appoint an agent should make sure
that such standard contracts meet its expectations. In order to facilitate market entry efforts
by the agents their initial commission is often a few percent higher than the "usual"
commission. These additional payments are to reimburse the agent for substantial advertising
and any special efforts facilitating the new product's market entry.
Department Stores:
through independent commercial agents. Quite often they have their own buyers as well as a
few agents that usually work with them and who know their assortments. If a department
store decides to import a particular giftware and handicrafts item, it places bulk rather than
small orders.
Mail Order:
On an average, each German consumer buys products totaling to DM 500 each year from
mail-order houses. There are about 200 mail order companies in Germany. In Europe,
Germany is the largest mail order market, followed by Great Britain and France. The total
European market volume for mail order products is estimated at approximately DM 90
billion. Of the 20 major mail order companies in Europe, 12 have their headquarters located
in Germany. Among them are the world's largest mail order companies: Otto Versand in
Hamburg and Quelled Schickedanz AG & Co. in Fuerth. In addition, several German mail
order companies operate in other European countries, as well.
Internet Sales:
Germany will become market leader among the EU countries with regard to sales over the
Internet by the year 2000. It is anticipated that by then German electronic sales, which are
estimated to reach a volume of DM 500 billion worldwide in 2000, become second in the
worldwide ranking after the United States and before Japan. A typical German Internet user
and a major German mail-order publication is between 20-39 years old, is highly educated
and earns more money than the average German consumer. This age group consists of about
4.5 million Germans. Seventy percent of these consumers are male. Already today, the
Internet is a major sales channel for German mail-order houses.
Teleshopping:
QVC and HOT are the two tele-shopping channels in Germany. They operate
all over Germany and offer various types of giftware and handicrafts; jewellery,
fashion, health, beauty; household consumer goods; collectibles and home
accessories.
Value Adding Chain in Handicrafts
Test marketing
Physical distribution
The 6 million craft persons who are the backbone of Indian Handicraft Industry as provided
with inherent skill, technique, traditional craftsmanship but that is quite sufficient for primary
platform. However, in changing world market these craft persons need an institutional
support, at their places i.e. craft pockets for value addition and for the edge with other
competitors like China, Korea, Thailand etc.
RESEARCH
METHODOLOGY
RESEARCH METHODOLOGY
Market Research is a systematic gathering recording analyzing data about problems relating
to the marketing of product and services. It is the process of a systematic and in depth study
an area of investigations. Supported by the collections, completion and end presentation of
relevant details for further utilization. It involves scientific analysis that would result in the
formulation of new theories, the discovery of new techniques, a modification of old concepts
or rejections of an existing theory. Marketing research plays a vital role of making available
the right at right time, right place and to the right person for use in decision making. It is
very difficult to find out information about the company’s strategies and polices. Thus,
research methodology is a way to systematically solve the research problem. It includes:
PRIMARY DATA
The data which are originally collected by an investigations or agency for the
first time for any time for any statistical investigations used by them in the
statistical analysis are termed as primary data.
SECONDARY DATA
The data which have already been collected and processed by some agency or person and
taken over from these or used by any other agency for their statistical work are termed as
secondary data.
The methodology used for the data collection was based on personal observation &
information gathered through various sources like Internet, annual reports etc. The
information so received was properly analyzed, interpreted to the right conclusions.
The research study has been carried out by adopting the following methodology:-
Research Design:
After having defined the marketing research problem and developed a suitable
approach, attention must be given to the formulation of a detailed research
design, which will provide pertinent information. According to (C.R. Kothari,
2004) when defining research design, he presents it simply as ‘the framework
for a study used in order to guide the collection and analysis of data’.
According to Kothari (2003), there are two major types of research design:-
Even though exploratory and conclusive research has distinct purposes, they
both consist of the same research components. They differ only in terms of the
degree of formalization and flexibility of the components illustrated in table
below:
Exploratory Research:
Conclusive Research:
The kind of research is based on large, representative samples, and the data
obtained are
○ Descriptive research
○ Casual research
The distinction between the two is based on the primary purpose of a conclusive
–research project and the nature of the inferences that can be drown from it.
Descriptive research:
Title of study-
Objective of Study
SAMPLING
TYPE OF RESEARCH
Field Research:
Field research are ex – post facto scientific inquires that aims at finding the
relations and inter – relations among variables in a real setting. Such studies are
done in life situations like communities, schools, factories, organizations and
institutions.
Advantages of Field Study:
1) They are close to real life, and they cannot be criticized on the ground
that they are remote from real settings or are artificial. Field
studies are more socially significant than other types of study.
2) In real settings, variables exert their influence fully and, as such, the
strength of variables is another advantage of field studies.
3) field studies are also strong in their heuristic quality.
The researcher has not only got practical exposure of working conditions but also learned a lot
in the field of research.
To Other:
The study will become useful for future scholars who would wish to conduct the similar study.
The researcher can be an important secondary source of information for future scholars.
• The total exports in the year 2006-07 has been the highest with respect to
initial handicrafts exports in the year 1994-95.
Market Organization’s
sale
Domestic 1
Foreign 2
Both domestic & 2
foreign
According to this, 40% of the organization sale in foreign market & 40% of the organization
sales in both foreign and domestic market. Whereas, only 20% of them sales in domestic
market.
2. When respondents were asked about the Availability of Raw Material then following
responses were obtained
According to this, 80% of the organization get the raw material on order basis from outside
whereas, 20% of the organization get the raw material from vendor contract. None of the
organization produce raw material by themselves.
3. When respondents were asked whether their Need of finance of purchase of raw material is
same as before recession or no change in their need then their response is.
According to this, 60% of the organization have make no changes in the need of finance of
purchase of the raw material after recession. Whereas, 40% of the organization have in need
of the finance for the purchase of the raw material after recession.
4. When respondents were asked about the duration of recession then their responses are
Duration of recession Response
Still facing 1
Overcome 3
Not faced yet 0
No such prominent impact 1
According to this, 20% of the organization states that they are still facing the effect of the
recession & 20% of the organization says that they have no such prominent impact on the
organization of the recession. Whereas, 60% of the organization states that they had
overcome the effect of the organization.
5. When respondents were asked whether they have any chances of recovery in the
period of recession then their response is
According to this, 80% of the organization states that there are more chances of recovery
from the recession. Whereas, 20% of the organization says that they had already recovered
from this situation, none of the organization was in level of less chances or no chances to
recover.
6. When respondents were asked about the recession that according to them on what
depends the recession then researcher got following responses
According to this, 80% of the organization states that recession is mainly due to
the foreign market condition and 20 % of them says that it mainly arises due to
the economic factor .
7. When respondents were asked about the domestic factor which is most hit by recession
then following responses were obtained
According to this, 60% of the respondents the domestic factor which is mostly
hit by recession is overall cost of the project. Whereas, 40% of the respondents
states labour as the most effected domestic factor by the recession. None of the
organization says for raw material & manufacturing cost.
8. When respondents were asked about the impact of recession on global factor then their
responses are
Fundamentals Response
Demand 4
Employment 0
Investment 0
Income, Interest & Inflation 1
According to this, 80% of the respondents states that demand of the product had
been widely effected by recession. Whereas, 20% of the respondents says for
income, interest & inflation are fundamentals of the economy whose
performance had been effected by recession.
10. When respondents were asked about the impact of recession on imports and exports then
following responses were obtained
11. When respondents were asked about any cost cutting programme if they are running due
to recession then following responses were obtained
According to this, 80% of the organizations states that they had gone for the cost cutting
programme because of the recession. Whereas, 20% of the respondents says that they had
not gone for any kind of cost cutting programme.
12. When respondents were asked about cost cutting program if they gone
through then which policy they are following; responses obtained for above are
According to this, 60% of the organization had applied other policies of cost cutting
programme. Whereas, 20% of the organization had gone for no new recruitment policy &
20% of the organization goes for less manufacturing policy of cost cutting policy.
13. When respondents were asked about how Government is helping handicraft industry then
following responses were obtained
According to this, 60% of the respondents states that government had help them in the period
of recession by making certain policies. Whereas, 20% of the respondents says that by giving
subsidies government is helping them & 20% of the respondents says by some other policy
government is helping them.
14. When respondents were asked about the degree of recession with reference to
time then following responses were obtained
According to this, 80% of the respondents says that there is short term effect of recession on
handicrafts industry. Whereas, 20% of the organizations states that they can’t say anything
about the duration of the recession & it’s impact on handicraft industry.
CONCLUSION
Conclusion
1. labor problem,
I have identified a number of problems of this industry and these problems have
decreased the potential. Still this industry is not investing in machinery even
after knowing that the main concept behind success in this industry is bulk
supply and this is the point where other countries exceeds.
By going for mechanization exporters will not only be able to supply in bulk,
uniformity in goods will also be their and time consumption in manufacturing
will also go down which will decrease the operating cycle, One more reason is
unprofessional approach towards work: most of the exporters are no going for
marketing and even if any firm is going then also they are sending only their
relatives there instead of any professional.
Most of the marketing people, which are from their family itself only go and
meet the existing customers, nobody is searching for new buyers extensively,
The entire journey just because a year end holiday onlyfor the person.
Although there are a number of factors that hinders the growth but these are
some of the most important factors, If Handicraft Industry of Jodhpur will go
for mechanization or at least start participation in foreign trade fairs it will raise
exports figures much higher.
Future Prospects
The dynamism of handicrafts industry in India is unparalleled - be it the
traditional Indian arts and crafts or a customized version of an overseas art
form. Unlike in the past when the industry was battling to carve a niche in the
market, there is a great demand for Indian handicrafts today that is being
nurtured by different government and non-governmental organizations.
The sector is economically important from the point of view of low capital
investment, high ratio of value addition, and high potential for export and
foreign exchange earnings for the country. The industrial revolution and the
increasing productivity had slowed down the growth and the quality of arts and
crafts, but for some decades now, the scenario has changed and machine-made
products no longer attract the people.
Presently handicrafts are being considered as vocational media and it is also
opted for style statement and the leisure pursuit. Today, the crafts and
craftspeople have a vital role to play in modern India – not just as part of its
cultural and tradition, but as part of its economic future.
RECOMMENDATION
AND
SUGGESTIONS
RECOMMENDATION AND SUGGESTIONS
Regarding skilled labor problem they should give them wages according
to their work
Provide them performance appraisal and bonus on Diwali.
Incidentally, in 2009, Reserve Bank of India (RBI) had extended the incentive
from September 30, 2009 till March 31, 2010 in order to extend its support to
the labor-intensive sectors like textiles, carpets, handicrafts etc. which were
badly affected by the demand slump in the US and Japan following the
worldwide economic downturn.
All these demands are extremely logical since handicrafts alone accounts for 1.5
per cent of India's total exports, but this highly labor-intensive, decentralized
industry, concentrated mainly in rural and semi-urban areas, is yet to get the
desired boost. Moreover, the sector is still reeling under the pressures of
recession and is yet heave a sigh of relief. So now, it is time to see how the
Government reacts to these demands, and how far it succeeds to meet the
expectations of the handicrafts industry players in India.
Assessment of Competition:
While India offers to the world mostly culture goods, its competitors in Asia and Europe offer
culture goods as well as mass manufactured handicrafts. This is because those countries treat
handicrafts as a full-fledged industry Once India recognizes the potential and accords the
status of an industry to Handicrafts then it could be a leader in culture goods as well as mass
produced decorative goods.
Reorientation of Products:
Exporters should be exposed to the global market in a systematic and scientific way whereby
they realize the customer focus of the country to which they are exporting their goods. Using
modern technology, improved tools and techniques, more sophisticated packaging materials
and techniques are some of the ways to make Indian handicrafts more popular in the world.
Professionalism:
This would include the total quality management, being conversant and updated
with the global designs, colour trends, environmental concerns, packaging and
everything to boost handicraft exports. Publicity through the Internet,
preparation of world class catalogues advertisement materials and making
efforts to make the Made-in- India label prestigious.
APPENDIX
Questionnaire
Name:
Job title:
(a) domestic
(b) foreign
(c) both
3. Has the need of finance for purchase of raw material same as before
recession or no change ?
(a) Labour
(b) Raw material
(c) Manufacturing cost
(d) Over al cost
(a) Marketing
(b) Investment by foreign players
(c) Both
(d) No effect
(a) Demand
(b) Employment
(c) Investment
(d) Income, interest, inflation
11. Did you follow any cost cutting program in your organization owing to
recession?
(a) Yes
(b) No
12. What cost cutting program did you follow in your organization?
(a) Retrenchment
(b) No new recruitment
(c) Less manufacturing
(d) Other methods
13. How is the government helping your industry to grow?
Books
Internet
• www.google.com
• www.wikipedia.com
• www.jodhpur.nic.in
• http://handicraft.nic.in