Report on Internship Training at

RADIO MIRCHI 98.3 fm

Coimbatore

Submitted by
Keerthana.P

Department of Visual Communication

AVINASHILINGAM UNIVERSITY FOR WOMEN
COIMBATORE – 43
2010
Declaration
I hereby declare that the internship training report
is submitted to the Faculty of Community
Education and Entrepreneurship Development,
Avinashilingam University for Women, Coimbatore
in partial fulfillment of the requirement for the
award of B.Sc Visual Communication. This is a
record of work done by Keerthana.P under the
supervision and guidance of Mrs.Prema P Nair
lecturer Department of Visual Communication and
that it has not formed the basis for the award of
any degree/diploma/fellowship (or) other similar
title for any candidate for any other institution.

Date :
Place :
[KEERTHANA.
P]
09CVC0
7
ACKNOWLEDGEMENT
First and foremost I thank “God” for enduring me
with his immense blessing which helped to
overcome the hurdles paving the way for the
successful completion of internship training.
I extend my sincere thanks to Dr.Vijayalakshmi
Purushothaman, Dean Faculty of Community
Education and Entrepreneurship Development,
Avinashilingam University for Women, Coimbatore
for facilitating us to undergo this internship
training. Words fail to express my deep sense of
gratitude and indebtedness to my guide Mrs.Prema
P Nair Lecturer and Mrs.Indra E Lecturer,
Department of Visual Communication,
Avinashilingam University for Women, Coimbatore
for their guidance and advice offered throughout
the training period.
I extend my sincere thanks to all the members of
Radio Mirchi, Coimbatore and also I express my
warm appreciation to my family for their enduring
support and encouragement.
S. Topics
No
1. Introduction to Media

2. Overview of Radio
Mirchi
3. Areas of Operation

4. Dairy of Events

5. Softwares used

6. Program Details

7. Conclusion
Introduction
to
 MEDIA

Newspaper:
The emergence of the new media branch in the
17th century has to be seen in close connection with
the spread of the printing press from which the
publishing press derives it name.
A newspaper is a regularly scheduled publication
containing news, information, and advertising. By
2007 there were 6580 daily newspapers in the world
selling 395 million copies a day. The worldwide
recession of 2008, combined with the rapid growth
of web-based alternatives, caused a serious decline
in advertising and circulation, as many papers closed
or sharply retrenched operations.
A wide variety of material has been published in
newspapers, including editorial opinions, criticism,
persuasion and op-eds; entertainment features such
as crosswords, sudoku and horoscopes; weather
news and forecasts; advice, reviews of movies,
classified ads; display ads, editorial cartoons and
comic strips.

Television:
Television (TV) is a widely used
telecommunication medium for transmitting and
receiving moving images, either monochromatic
("black and white") or color, usually accompanied
by sound. "Television" may also refer specifically to
a television set, television programming or television
transmission. The word is derived from mixed Latin
and Greek roots, meaning "far sight": Greek tele ,
far, and Latin visio, sight (from video, vis to see, or
to view in the first person).
Commercially available since the late 1930s, the
television set has become common in homes,
businesses and institutions, particularly as a source
of entertainment and news. Since the 1970s the
availability of video cassettes, laserdiscs, DVDs and
now Blu-ray Discs, have resulted in the television
set frequently being used for viewing recorded as
well as broadcast material.

Radio:
Radio is the transmission of signals by modulation
of electromagnetic waves with frequencies below
those of visible light. Electromagnetic radiation
travels by means of oscillating electromagnetic
fields that pass through the air and the vacuum of
space. Information is carried by systematically
changing (modulating) some property of the radiated
waves, such as amplitude, frequency, phase, or pulse
width. When radio waves pass an electrical
conductor, the oscillating fields induce an alternating
current in the conductor. This can be detected and
transformed into sound or other signals that carry
information.
Radio systems used for communications will have
the following elements. With more than 100 years of
development, each process is implemented by a wide
range of methods, specialized for different
communications purposes.

Overview
 Of
RADIO MIRCHI

Overview of Radio Mirchi

Radio Mirchi is a nationwide network of private
FM radio stations in India. It is owned by the
Entertainment Network India Ltd (ENIL), which is
one of the subsidiaries of The Times Group.
"Mirchi" is Hindi for chili. The tagline of Radio
Mirchi is "It's hot!"
The original avatar of Radio Mirchi was Times
FM. Radio Mirchi began operations in 1993 in
Indore. Until 1993, All India Radio or AIR, a
government undertaking, was the only radio
broadcaster in India. The government then took the
initiative to privatize the radio broadcasting sector. It
sold airtime blocks on its FM channels in Indore,
Hyderabad, Mumbai, Delhi, Kolkata, Vizag and Goa
to private operators, who developed their own
program content. The Times Group operated its
brand, Times FM, till June 1998.

In 2000, the government announced the auction of

108 FM frequencies across India. ENIL won the
largest number of frequencies, and thus started its
operations under the brand name Radio Mirchi.
 In January 2006, Radio Mirchi bagged 25
frequencies in the second wave of licences that were
issued by the Government of India. This pushes the
Radio Mirchi presence in 32 centers. In the first
wave of launches, Indore was the first city in India
having grade of first private radio channel.Times
decided to start radio channel to address the mass
audience as advertisers can be attracted by showing
a low cost per thousand.
 Area
Of
Operation

Area of Operation:
Currently, Radio Mirchi has a presence in more
than 33 cities, including the 6 metros of India
and Radio Mirchi is the costliest station in India
as they charge more than double of the
competition. Radio Mirchi believes
premiumness can be achieved by charging more
from the clients.
98.3 FM - Ahmedabad Tagline "Radio Mirchi - It's
hot".
98.3 FM - Aurangabad, Maharashtra Tagline "Mirchi
Sunne Wale Always Khush" Started On 23 July 2007.
98.3 FM - Bangalore It uses the tagline "Sakkath hot
maga!" in Bangalore.
98.3 FM - Bhopal Tagline "Radio Mirchi - It's Hot"
98.3 FM - Chennai It uses the tagline "Idhu semmma
hot machchi!" in Chennai.
98.3 FM - Coimbatore Service started on November
2007 "Idhu semmma hot machchi!"
98.3 FM - Delhi "Its Hot"
98.3 FM - Jaipur "Its Hot"
98.3 FM - Mumbai "Its Hot"
98.3 FM - Gwalior It user the tagline "Gwalior Jhoome"
98.3 FM - Hyderabad It uses the tagline "Idi chaala hot
guru!" in Hyderabad.
98.3 FM - Indore, Tagline "Radio Mirchi - "bahut
garam hai re baba".
98.3 FM - Jabalpur, It uses the tagline "Radio Mirchi -
It's Hot"
98.3 FM - Kanpur - Tagline - "Mirchis sunnewale
always khush" and "Radio Mirchi,it's hot"
98.3 FM - Kolhapur Tagline -" Radio Mirchi - It's Hot "
98.3 FM - Kolkata It uses the tagline "Michi shone j
always khushi thake se."
98.3 FM - Nasik - It uses the tagline "Mirchi Sunne
wale Always Khush" &"Garam Ahe!" On AIR since 6
July 2007
98.3 FM - Pune Tagline - "Radio Mirchi - It's Hot" /
Radio Mirchi - Tikhat Aahe!
98.3 FM - Patna Tagline - "Radio Mirchi - It's Hot" /It
is first station of second phase.
98.3 FM - Jalandhar Tagline - "Mirchi Sunne Wale
Always Khush" & "It's Hot".
98.3 FM - Goa Tagline - "Radio Mirchi - It's Hot"
98.3 FM - Ujjain Tagline "Its Hot"
98.3 FM - Vadodara Tagline - "Mirchi Sunne Wale
Always Khush" & "It's Hot".
98.3 FM - Rajkot Tagline "Radio Mirchi - It's Hot"
98.3 FM - Raipur
98.3 FM - Varanasi - Services Started on 14 July 2007
98.3 FM - Lucknow - Services started on 14 August
2007
98.3 FM - Surat - Service started on 20 August 2007
98.3 FM - Nagpur - Service started on 18 October 2007.
Tagline- same as above
98.3 FM - Madurai - Service started on September
2007.It's tagline is "Idhu semmma hot machchi !"
(meaning 'It's too hot')
98.3 FM - Mangalore - Service started on November
2007
98.3 FM - Vijayawada - Service started on December
2007 Tagline "idi chaala hot guru!"
98.3 FM - Vizag - Service started on October 2007
Tagline "idi chaala hot guru!"
98.3 FM - Thiruvananthapuram- Service started on 28
January 2008 [1] Tagline: "Sangathi HOT aanu!"
Diary
Of
Events
18/05/10 Tuesday Met the programming head Mr.Senthil
Date Day Assignment
Kumar. He explained me about the details
about the office.
19/05/10
29/05/10 Wednesda
Saturday Mr.Senthil Kumar
Mr.Karthikeyan, asked me
Production to gothought
Manager and give
us how
y introduction about myself
an Ad is recorded and produced. to all colleagues
of him in office.
20/05/10
30/05/10 Thursday
Sunday RJHOLIDAY
Balaji thought us about the types of news
to be taken for telecasting ON-AIR.
31/05/10 Friday
21/05/10 Monday Learned how
Collected to RIP
news for(edit)
the the songs by
ON-AIR using
from the start
various
and end marker.
newspaper issues.
22/05/10
01/06/10 Saturday
Tuesday Gave
Ripped voice for the
the songs fromS&M Kids “singam”
the movie Wear Attended
advertisement.
calls.

23/05/10
02/06/10 Sunday
Wednesda HOLIDAY
Gave voice for the ad for Haribavan Hotel. And saw
y “Kanagavel Kaka” to give the movie review.
24/05/10 Monday RJ Balaji explained us about various
03/06/10 Thursday software’s
Attended theused
officialat
meeting.
RadioDiscussed
Mirchi. about the
activity to be held on “Environment Day”
25/05/10 Tuesday RJ Krishna explained us about the usage of
04/06/10 Friday the software’s
Helped used atteam
the Programming Radio Mirchi.the schedule
to prepare
for Environment Day.
26/05/10 Wednesda Went to ON-AIR studio and observed the
05/06/10 y Saturday Jock
Morning: Wenttheir
Talk and out forworks.
Outside Broadcasting with RJ
Balaji and Copywriter Mr.Vijay Vishwanath.
27/05/10 Thursday Learned to attend calls (Traffic updates)
and to record
Evening: them.
Collected the SMS from the listeners from
the Mirchi official Website and helped Ann who was
28/05/10 Friday RJ Preethi thought us how to save and edit
on her Outside Broadcasting.
the calls.
06/06/10 Sunday HOLIDAY
Date
07/06/10 Day
Monday Assignment
Helped the Programming Head to prepare the list of
Winners of Environment Day .
08/06/10 Tuesday Mr.Sethuraman, Sales Head asked me to collect
information about the various colleges in Coimbatore
that were to be included in website
“www.mirchimela.com”
09/06/10 Wednesday Learned to use the two main programming softwares
“Linker” and “Selector”

10/06/10 Thursday Mr.Senthil Kumar explained us about the programming

schedules.
11/06/10 Friday Helped out for the program works conducted for the
Prize winners of various programs held at Mirchi office,
Coimbatore.
12/06/10 Saturday Went for the movie “Pen Singam” to give the movie
review.
13/06/10 Sunday HOLIDAY
14/06/10 Monday Collected the Lyricists for more than 400 songs and
entered them in the system using the “Selector”
software.
15/06/10 Tuesday Mr.Vijay Vishwanath thought us how to prepare a script
for the Radio ad’s.

16/06/10 Wednesday Went to All India Radio , Coimbatore to collect the

details about the Rainbow FM.

17/06/10 Thursday Gave the review about the experience and the
knowledge gained at Radio Mirchi for one month.
18/06/10 Friday Went for the movie “Raavanan” 1st day – 1st show with
entire Mirchi team of Coimbatore and got my Internship
certificate from the Programming Head.
Softwares
Used
at
Mirchi
Software Used :
RCS (Radio Computing Software) is used for
recording and telecasting the programs ON-AIR. It’s
a sound software which is more friendly to the user
than the other software. This software functions
with the help of two monitors, two mikes, headsets,
sound mixer and Teleso.
TELESO :
It’s a software which is used for attending calls and
dialing calls.
SOUND MIXER :
At the extreme right end and at the extreme left
are the PGM button’s (in red colour).
When the right end key is in OFF: The ON-AIR
programs cannot be heard inside the studio.
When the left end key is in OFF: the ON-AIR
programs can be heard outside the studio (to the
listeners).
The grey-lines on the sound mixer marks the level
of normal base. At the time of Jock talk it should
kept at normal base whereas to be kept at its
maximum during the listeners talk.

PROGRAM CODES :
8 seconds of difference from Radio Mirchi station to
the ON-AIR public.
STATION JINGLE- Song about the Mirchi station
which comes only during every hour’s beginning.
PROGRAM BUMPER- Liner about each program.
CREDIT LINE- Name of the program sponsors. (i.e)
lines like “brought you by”.
MIRCHI HATRICK- Promo for the Hatrick songs
played.
STATION PROMO- Ad about the Mirchi station.
LINER- Program promo (i.e) comic, message.
SPARKLER- Characters for program promo (i.e) like
Mokka Mohan.

RCS Software :

RCS (Radio Computing Software) used for

recording, ediing, to attend telecalls. It consists of
two moniters. In the left moniter the recording and
saving will take place. And in the right the program
going ON-AIR can be viewed. And the recorded
material can be included in the program which has
to be telecasted.
Using this software I recorded the telecalls and
saved it with the help of the Quick-Set software.

Attending Calls :

With the help of the Mic and headset which is

connected to the RCS software and Teleso, I
recorded telecalls and edited them that were
telecasted ON-AIR.
I attended the calls and with the help of my co-
intern recorded the calls and adjusted the hot keys
to level the sound base to avoid the jarring sound
(disturbance).

Sound Mixer : (Digital Audio Console)

While attending the calls the right PGM buttons
must be kept ON inorder to hear the calls inside
the sudio and the left PGM button must be kept ON
to hear it inside the studio (optional).

“Teleso” hardware is used to dial and attend calls.

Using the numeric keys on the left side the
outgoing calls can be made. The lights on the first
3 keys on the top row will blink if there are any
incoming calls. To disconnect the call press “Drop”
key and “Next” key to attend the next incoming
calls. To keep all the lines busy press “busy all”
key.
Saving the calls made:
After saving the calls with the help of Quick-Set
software the calls should be saved in the
respective show folders which will be displayed on
the screen. The required calls should be dragged
and inserted in the sound player to be telecasted
ON-AIR.

The program schedule to be telecasted ON-AIR can

be changed or edited using the “log editor” in the
“Selector” software.
Radio
Mirchi
 Program
Guide

Radio Mirchi Program Guide :

Mirchi Devaragam:

RJ Deva
Liner: “Wake up to Divinity”
Every day starts with new hopes! Let the almighty hear to us and
shower his blessings and make the day shine and shine! Offer
your prayers with the reputed and mind calming devotional
songs only in Mirchi Devaragam! Also, listen to "Indraya Raasi
Palan" and get to know what the stars have for you! Wake up to
divinity and make your day very special...
Monday to Sunday 5:00 AM to 7:00 AM

Hello Coimbatore:
 RJ Balaji
Liner: everything for everyone!
Get on with it! Get busy, get active, and experience the
breakfast of champion, with Hello Coimbatore, a power
packed drive show replete with celebs interview, crazy
views, street talk, contests, polls, traffic updates, SEC
983...pure energy! The excitement never stops, RJ Balaji,
the investigative and intrusive Mirchi jock jolts you out of
your morning sluggish with his animated and super fast
talking and brings every Coimbatorians upto speed on
whats happening around him!
Monday to Saturday 7:00 AM to 11:00 AM
Rewind Raagam:

RJ Benny
Liner: Hits of the 90s!
The decade of 1990-1999! A golden era of Tamil film
music! The decade which gave us the transition from Raja
to Rahman!!! Arangetra velai - anjali, Roja to Gentleman,
Kadhaluku Mariyadhai - Mudhalvan.... Rewind with 1990s
super hits and unwind your thoughts and memories!!
Monday to Saturday 11:00 AM to 2:00 PM
Goli Soda :

RJ
Preethi
Liner: summa odachu kudi machi!!!
Just when you hav had a filling lunch and heading towards
a boring afternoon.. tune into GOLI SODA between 2 - 5
every afternoon do get your daily dose of Filmy gossip,
Celeb updates, city happenings, sports matters, etc with
the best of songs!!
Monday - Saturday 2:00 PM to 5:00 PM
Mirchi Gold:

RJ Senthil
Liner: A melody treat kindling golden memories
After a long day at work or after doing absolutely nothing calls for
something special, something that will infuse the magic of
tranquility with the best songs of ‘80s and 90’s guiding you into
the wonderful world of music which will take care of all those
nerves, tension, worries while the friendly RJ Senthil will always
find something new to share with you. He is our trivia king, who
will dig our info from deep corners and bring it to you in the most
interesting fashion and leave you with food for thought as you drift
into sleep.

Monday to Saturday 9:00 PM to 12:00 AM

Mirchi Real-Estates :

RJ Krishna
Liner: veedu vaanga.. vikka!!
Keeping the fast growing needs of real estate in
coimbatore this show gives you the hot properties
available in the city. With various details of real estates,
land laws, vaastus and so on this show will surely be the
most interesting property spot in the city and its hosted by
RJ Krishna.
Sunday 7:00 AM to 11:00 AM
Chai- kutty:

Liner: Chai Kutty hot aanu kaeta…!!

This famous lady tea stall owner from Kerala brings the
happenings of coimbatore last week. Hosted by RJ Benny
Sunday 3:00 PM to 5:00 PM