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q.4- The father of Motivational Research once said, "Product image have been a key
aspect of consumer behaviour studies". Identify the person?
q.5 Cocooning" and "Cashing out" are the terms coined by which management writer
and futurist?
q.6 - Who pioneered the concept ESI, Emotional Surplus Identity, in the area of
Management of Corporate Branding?
q.7 -Robert Kaplan and David Norton developed the concept which links company's
current actions to its long term goals. Name the concept?
q.8 - Which management term is derived from the Greek word which means "Art of
the General"?
ans strategy
ans Study of symbols and signs and their impact on consumer behavior
q.10 Which management term originated from the book "Small is Beautiful" authored
by Michael Shumacher?