ICGFM Communications

Update December 2010

Doug Hadden
VP Communications
Agenda
• Where are we?
• How do we improve?
 results

We did not meet these

objectives
• Increase page views from 10k to 50k to 100k
• Become the definitive go-to source of PFM
material
• Achieve 50% of hits from emerging nations
• Resulting in larger conference groups
– More income
• More effective and wide spread good practices
in governmental financial management
 results

Web Activity
35,000
Web Site
30,000 Scribd
25,000 Slideshar
e
20,000 YouTube
15,000 Flickr
Blog
10,000 Total
5,000 Linear
(Total)
0
- 09 r-09 -09 l-09 -09 -09 -10 r-10 -10 l-10 -10 -10
n y v n y p v
Ja Ma Ma Ju Sep No Ja Ma Ma Ju Se No
 results

Context
• January 2009
– 2,298 Pageviews
• November 2010
– 20,487 Pageviews
• January 2009-December 2010
– Web Site: ~52,000 page views
– All other sites: ~425,000 page views
 results

Page View Contribution

5% 11%
1% 3%

Web Site
Scribd
33% Slideshare
YouTube
Flickr
Blog
47%

• Scribd (documents & presentations) ~ ½ of page views

• Most important content is the most often used
• Far more people find the Journal on Scribd than on the Web Site
 results

Scribd Statistics
 results

Rapidly progressing to the end of

the 20th Century!
• Progress, yes – failing to meet potential
 recommendations

Road Ahead
 recommendations

Road ahead
1. Articulate organizational value
proposition
2. Identify targets
3. Adjust communications accordingly
4. Communications calendar
5. ICGFM board members, executive
committee need to use social networks